By using a smartphone, ESPN The Magazine readers could scan a Microsoft Tag (like a QR code) to see special bonus features. The features were as follows: April 4, 2011 MLB Latin American Confidential Exclusive video content April 18, 2011 NFL Draft Confidential Photo flipbooks of NFL Draft May 2, 2011 NFL Agent Confidential Q&A with NFL Agents Each scan also entered the reader into a mobile sweepstakes. After the first entry, the Nellymoser-built mobile sweepstakes remembers the entries made the first time and allows the reader to enter the competition just by scanning the Microsoft Tag.

1. TM
We turn action codes into mobile engagement on any mobile phone.
ESPN Magazine:
3 Issue Confidential Campaign
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

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Different Bonus Content in Each Issue
April 4, 2011
MLB Latin American Confidential
Exclusive video content
April 18, 2011
NFL Draft Confidential
Photo flipbooks of NFL Draft
May 2, 2011
NFL Agent Confidential
Q&A with NFL Agents
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

3. TM
Title Page Provides Instructions for Codes
• Provides Instructions
for Downloading
Reader, Scanning
Tags
• Highlights Content
• Explains Sweepstakes
Incentive
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

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Codes Appeared on a Variety of Editorial Pages
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

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Codes Link to Content and Sweepstakes Entry
Subsequent scans
automatically direct to
content and re-enter
the user in sweepstakes
First scan leads
to a registration
page
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5

6. TM
We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information, contact us:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515