Find out more about Just Lamps' Premium Data Feed service available to selected resellers

2. New customer benefit
 Just Lamps’ new PREMIUM data feed is the most
comprehensive projector lamp data feed available
 It’s designed to help you sell more lamps online
 BUT it’s only available to selected customers

3. Would you like to get on the first page of Google?

4. You could …….
 Optimise your site for search engines – if you have the time
and expertise (SEO)
 Use Pay Per Click advertising – if you have the time and budget
(PPC)
Or you could ….
 Maximise Google shopping opportunities – which is free and
instantaneous – BUT only if you have properly formatted, high
quality data

5. Search Results
SEO
results
Google
Shopping
results
PPC
results
Whenever a product is
searched, customers
see results driven by
SEO, PPC or Google
Shopping

6. Click on Shopping Results to see ….

7. Google Shopping works for customers
 Shopping results get multiple hits as there is an image shown
 Customers are drawn to Shopping results for the easy
comparison of vendors in one place
 Customers can see descriptions, specs and reviews, and
compare prices
 Rankings are unbiased and the results can be ordered by price
or relevance

8. Google Shopping can work for you too!
 Submission is free
 There is no charge if the customer clicks your link and they are
now on your site
 You start being found in the results immediately if you submit
good data
 The Premium data feed will help with a high relevance score

9. Google Shopping is still new
 Launched in 2010 in UK, Germany and USA
 From May 2011 extended to Netherlands, Spain, Italy and
Australia
 Now includes China, France and Japan
 You can get a head start on your competition as it is still not
widely understood by vendors

10. Google Shopping – the rules
 Your datafeed must provide at least two essential ‘unique
identifiers’
• Brand e.g. Sony
• GTIC – often referred to as an EAN or UPC code
• MPN – Manufacturer’s part number
 All supported models must be listed in one group
 The better your data, the better your relevance score
 Duplicated MPN or GTIC codes can get all your data rejected

11. Google Shopping – more rules
 The data must match the landing web page:-
• The landing page must exist for Google to ‘check’
• The product detail must match
• The price must match
 Once you get rejected, it is very hard to talk to Google to get
re-listed

12. New features
 Product photograph

13. New features
 GTIC codes (UPC for States and EAN for Europe and Asia)

14. New features
 Manufacturer’s part number unique to each product

15. New features
 Lamp source (Diamond Lamp or OEM)

16. Not just Google
 The same data can also be submitted to other price comparison sites
:-
• Amazon
• Pricerunner
• Buy.com
 Automatically updates your webshop with:-
• latest products
• specifications
• pricing
• stock levels
• and much more - every hour

17. So to summarise
 Will get you onto the front page of Google for free, tomorrow
 The only data feed from any lamp distributor which provides
all vital identifiers
 All information provided automatically – connect and forget
 Will help you sell more lamps online
 Is an opportunity to get ahead of your competition
 Will open up more sales avenues

18. How do I get it?
 We ask you to meet a number of criteria :-
• Just Lamps is your preferred lamp supplier
• We have a quarterly business review
• You provide a quarterly forecast covering the following two quarters
• Minimum volumes purchased are 100 lamps per quarter
• There is a quarterly fee of £250 or €300

19. What do I need to do?
 You must configure your site and submit the data in
accordance with Google’s rules
 Ensure your link message and landing pages are as clear as
possible
 Just Lamps’ IT department can advise you on this
 Once connected there is no further maintenance needed

20. Want to know more?
www.justlamps.net