Global Product Management (GPM) Information Days 2011
Global Product Management (GPM) Information Days 2011 GPM, with input from the FAIRTRADE Cotton Working Group (CWG) and the FAIRTRADE Cotton Product Advisory Council (PAC), designed the FT cotton strategy based on, and in-line with two overarching global strategic concepts from FLO: 5-10-15 (5 times more producers, and 10 times more sales by 2015). GPM attempted to translate this ambition into a cotton ’ s ambition. Strength, Broaden, and Deepen : All 3 concepts have be addressed and integrated into the proposed cotton strategy. However, considering the current situation of the Fairtrade cotton model, which is still in its development phase and is not yet fit for purpose, emphasis is needed on the Strengthening element, before Broadening and Deepening can actually materialise. As we will see, several “ pillars ” essential to support an appropriate cotton model are still missing. SFFP funding strategy phase 2 FAIRTRADE needs to ensure funds are effectively invested toward achieving the goal of increased system wide revenues. A GLOBAL business plan is required: how much revenue is expected (from product growth) until 2015.
Global Product Management (GPM) Information Days 2011
