Do Good Summit Presentation
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Deck from Nancy Belmont, CEO, Belmont, Inc. (www.belmontinc.com) presentation at Do Good Summit 2012 Beyond Branding: Company Culture & Crafting Your Internal Narrative This session will address what we, as self-proclaimed social entrepreneurs, can do to lead a movement of meaningful workplaces. It will discuss how to craft a brand, culture and internal narrative that will feed the souls of your workforce and inspire them to reach their highest potential. You’ll leave with ideas on how to craft a powerful vision; increase organizational self-awareness; and deliver in a way that builds a committed following inside and outside your walls.
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Do Good Summit Presentation
- 1. BEYOND BRANDING Company Culture & Crafting Your Internal Narrative
- 3. BRAND: the sum of all experiences people have with your organization. belmontinc.com | tel: 703.519.4550 3
- 4. ORGA NIZATION PUBLIC FACE What You Know What You Say REPUTATION = BRAND Culture / Unconscious What You Do
- 5. 1. VISION DI RE NT CT ME IO ILL N LF FU 5. BRAND IMAGE 2. CULTURE | CAPACITY BRAND PROCESS CON ST TR U XT TE 4. BRAND DELIVERY 3. BRAND PROMISE FOCUS belmontinc.com | tel: 703.519.4550 5
- 6. VISION: how the world will be different because of your work belmontinc.com | tel: 703.519.4550 6
- 7. VISION UNIVERSAL HUMAN IDEAL belmontinc.com | tel: 703.519.4550 7
- 8. CULTURE: The behaviors and beliefs characteristic of a particular group.
- 9. A FRAMEWORK FOR ASSESSING CULTURE EVERYPERSON INNOCENT JESTER PEOPLE LEARNING SAGE LOVER EXPLORER CREATOR MAGICIAN CAREGIVER STABILIZING RESULTS REVOLUTIONARY RULER HERO belmontinc.com | tel: 703.519.4550 9
- 10. BRAND PROMISE » Provides focus » Your meaningful commitment to the outside world » The filter for decision- making in all departments belmontinc.com | tel: 703.519.4550 10
- 11. BRAND DELIVERY » Build congruence between what you say and what you do COMMUNICATIONS PRODUCTS | SERVICES » Consistent delivery of the promise through all departments builds trust BRAND DELIVERY OPERATIONS EMPLOYEE BEHAVIORS belmontinc.com | tel: 703.519.4550 11
- 12. BRAND IMAGE » Fulfills Mission, Vision, People EMPLOYEES CUSTOMERS INVESTORS BUZZ belmontinc.com | tel: 703.519.4550 12
- 13. FIVE THINGS YOU CAN DO NOW 1. isten to yourself L 2. Articulate an inspired vision 3. Capture your culture 4. Make a promise 5. et everyone involved G belmontinc.com | tel: 703.519.4550 13
- 14. BEYOND BRANDING Company Culture Crafting Your Internal Narrative Presented by: Nancy Belmont Belmont Inc. www.belmontinc.com nbelmont@belmontinc.com nancybelmont.me