Pepsi Max
4Max

Briefing
Generate brand awareness around Pepsi Max and reach a max of
people. The baseline “Max Your Life” has to be clearly communicated

Central idea
From “Max your life” to “Max your
game”. The famous game Connect
4 was brought to life
The campaign was developed in 3
parts
Under cover: people could play the
game on a specially build website.
During this period Pepsi Max wasn’t
mentioned

Central idea
Reveal: Frank Molnar revealed that Pepsi Max was behind the game in his
show Gunk on TMF. The final: the best online players competed with each
other on a live event

Results
Numerous articles in the
newspapers
Lots of PR coverage
Best of Activation 08:
Gold Advertisers Jury
Bronze creative jury
Press award