1. MARKETING THE
VISION OF
FUTURE
Natalia Garavito

2. JUSTIFICATION:
Why
The broad field of marketing,
market research, advantages
and application, new
developments and importance
study.

3. Objectives:
MARKETING
WORLD

4. METHODOLOGY:
 History of Marketing
 Definition of marketing
 Key concepts of Marketing
 Marketing Tools
 Marketing Guidelines
 New challenges
SECOND ADVANCE
FINAL PRESENTATION

5. SECOND
ADVANCE

6. DEFINITION OF MARKETING
Exchanging of
products and
services that others
value or need.

7. HISTORY OF MARKETING
This process has its
origin in primitive
men when they
lived in caves.

8. KEY CONCEPTS OF
MARKETING
 Necessity.
 Desire.
 Product.
 Value.
 Marketing

9. Marketing Tools
 Market research
Any marketing function needs of market
research in order to develop an
appropriate manner

10.  Toolbox:
Market Research, Feasibility Costs,
Consumer Profile, accounting and financial
analysis.

11.  Research and development
Is the continuous improvement of our
product or new products.

12. New challenges
Primarily through the major changes from
the mobile platform, social networking and
data management.