Coke Vs Pepsi Super Bowl Statsit

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Coke Vs Pepsi Super Bowl Statsit

  1. 1. VS in Super Bowl 2010 Measuring the Effectiveness of Advertising Using Social Media www.statsit.com
  2. 2. 46% Pepsi Announces “no Super Bowl ad this year, money instead to social media” and people talk about it together with Super Bowl almost as much as about Coke.
  3. 3. Coke or Pepsi mentioned together with “Super Bowl” but exclusive of other 12000 10000 8000 6000 4000 Coca-Cola 2000 Pepsi 0 Se O N D Ja ct ec ov pt nu ob em em em ar er be be y be r r r Do you need an ad spot to be part of the talk?
  4. 4. Twitter Mentions During Super Bowl Week “Coke” vs “Pepsi” 12000 10000 8000 6000 4000 Coca-Cola 2000 Pepsi 0 M Tu W Th sda Fr Sa Su on ed id y tu pe es ur da ne ay rd da r sd B y ay y a ow y l Significant Difference Only on the Game Day
  5. 5. Themes around Pepsi the week of Super Bowl Pepsi Superbowl 20.67% Drinking Pepsi 16.67% Latin American Issues 14% Pepsi Refresh 13.33% Marketing 8% Pepsi Shopping Deal 4.67% I Love Pepsi 4% I Dislike Pepsi 2.67% Choosing a Drink 2% Other 14% You don’t need a spot to get people talking
  6. 6. Themes around Coke the week of Super Bowl Drinking Coke 30.19% Messing with Coke 10.06% Coke Super Bowl 9.09% Coke Products 7.14% I Love Coke 7.14% Pumped on Coke 6.17% Social Media 4.22% I Dislike Coke 4.22% Coke Health 2.6% Other 19.16% Nor Does Having one guarantee people will talk
  7. 7. What’s Super Bowl ad worth? 10k tweets in a few hours. Coca-Cola Pepsi 3500 3000 2500 2000 1500 1000 500 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Game-Day brand tweets hour-by-hour
  8. 8. Yet both added the same number of Followers Coca-Cola Pepsi 22,194 19,368 16,542 13,716 10,890 09-11 19-11 29-11 09-12 19-12 29-12 08-01 18-01 28-01 07-02
  9. 9. adsofsuperbowl Following Sudden surge in Twitter buzz (tweets) doesn’t necessarily mean engagement
  10. 10. 57% 43% Pepsi is mentioned more often together with Super Bowl than Coke on the week of the Super Bowl
  11. 11. Social Media is a revolution in advertising.
  12. 12. Want to find out how Pepsi and others utilize social media as part of their advertising campaigns? Get your copy of “The Super Bowl Playbook for Advertisers” available only in print to qualified agencies and the media. LIMITED COPIES Get in touch to get yours from john@statsit.com
  13. 13. ANALYTICS IS FUN

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