Turner test prep
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Analysis of turner test prep case study. As taught at Pragati Engineering college, kakinada
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Turner test prep
- 1. Case Analysis -presented by Narendra Krishna
- 2. Target new customers ◦ Understand market segmentation ◦ Check for unsatisfied customer needs – Product gaps ◦ Target these gaps, Advantage- first mover Target Competitors’ customers ◦ Understand pain points ◦ Improve product features and attract customers ◦ Be cautious of similar tactics by the competition.
- 3. Students Target Others Understand Critical customer requirements ◦ Scheduling Convenience Turner ◦ Lower in class work Offer options NTC ◦ Online test Others ◦ Optional in class reviews ◦ Increase flexibility. ◦ Finally-Pricing
- 4. How do start ups compete with established companies? Products/Services ◦ Core ◦ Adjacent Avoid ◦ Direct Competition Target ◦ Adjacent products ◦ Secondary markets
- 5. Started in 1962 Started in 1997 Covers only CPA tests Covers every Operates only in the San standardized test Francisco area Operates nationally Offers ◦ 6 week Full service Offers options of Classroom program. ◦ Classroom lectures ◦ 3 live, 1 hr lectures per day ◦ Home study videos ◦ Additional test taking skill ◦ Books classes ◦ Software ◦ Practice tests graded by tutors. ◦ Online testing. NTC Turner Test Prep
- 6. NTC Turner Test Prep Books Yes Yes Repeat Course Yes Yes Software Yes No Online tests Yes No Classroom Coaching No Yes Audio Tapes No Yes Practice Tests No Yes Structured Course- Strength or Weakness?