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FAST MULTIMEDIA
 Nestea Wet Sampling
 Public Market Activation
     Visayas Area
   Post-Evaluation Report
      January 12 – 24, 2012




         ICED TEA
Road Map
  •   Project Objectives
  •   Activation Summary
  •   Sampling Mandays & Offtake
  •   Project Cost
  •   Stocks Allocation
  •   Sales Report
  •   Activation Hits
  •   Inventory Report and Balance
  •   Customer Feedback/ Verbatim
  •   Problems Encountered with Action Taken
  •   Agency Recommendation/ Observation
  •   Photo Documentation
Project Objectives
   • To introduce to consumers the taste of
     Nestea Iced Tea Calamansi flavor.

   • To let consumers taste the great and
     refreshing taste of Nestea.

   • To encourage purchase of Nestea
     products.
Customer Feedback/ Verbatim
  *Sarap                   *Sarap kaayo
  *Garantisado             *Delicious
  *Good/Yummy              *Lami
  *Tasty                   *Choya
  *Refreshing / Cool       *Great Taste
  *Amazing                 *Sakto lang
  *Ganahan ko              *Affordable/barato
  *lami ang pagkatimpla    *lami siya pagmix
  *wow! So cold            *sakto ra ang tam-is
  *Bugnaw kaayo            *malasa nimo ang flavor
  *ana kalami ang Nestea   *Feels great!
  *Makawagtang uhaw        *Mas lami sa uban
  *Good taste              *Enjoy and pamilya/Delicious
  *Namit gd                *Very satisfying
Problems Encountered w/ Action Taken- Trade
              Problems                                Action Taken
 Availability of Nature Spring water at  Nature Spring water was ordered from
  City where sampling activity was         Bacolod City (Main Base) a delivered
  held.                                    thru bus.

 Availability of Nature Spring Ice.       Purified ice was used during sampling
                                            and request COA from ice supplier.


 Retail purchased of ice entail higher    Advance order to ice to the store that
  fare cost.                                supplies it.


 Availability of sampling materials       Bulk purchase of all sampling materials
  such as disposable gloves and paper       prior acitvation.
  towels to any stores in the City of
  sampling activity.
Agency Observation/Recommendation
     .
     .
     .
     .
     .
     .
     .
Photo Documentation
     (Public Market)
Binalbagan City Public Market
Wet Sampling
Dry Sampling
Pitcher Selling
Pitcher Selling
Bundling
Mixing Process
Events/ Activities
Events/ Activities
Thank You!

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Nestea pm post eval report (guide)

  • 1. FAST MULTIMEDIA Nestea Wet Sampling Public Market Activation Visayas Area Post-Evaluation Report January 12 – 24, 2012 ICED TEA
  • 2. Road Map • Project Objectives • Activation Summary • Sampling Mandays & Offtake • Project Cost • Stocks Allocation • Sales Report • Activation Hits • Inventory Report and Balance • Customer Feedback/ Verbatim • Problems Encountered with Action Taken • Agency Recommendation/ Observation • Photo Documentation
  • 3. Project Objectives • To introduce to consumers the taste of Nestea Iced Tea Calamansi flavor. • To let consumers taste the great and refreshing taste of Nestea. • To encourage purchase of Nestea products.
  • 4. Customer Feedback/ Verbatim *Sarap *Sarap kaayo *Garantisado *Delicious *Good/Yummy *Lami *Tasty *Choya *Refreshing / Cool *Great Taste *Amazing *Sakto lang *Ganahan ko *Affordable/barato *lami ang pagkatimpla *lami siya pagmix *wow! So cold *sakto ra ang tam-is *Bugnaw kaayo *malasa nimo ang flavor *ana kalami ang Nestea *Feels great! *Makawagtang uhaw *Mas lami sa uban *Good taste *Enjoy and pamilya/Delicious *Namit gd *Very satisfying
  • 5. Problems Encountered w/ Action Taken- Trade Problems Action Taken  Availability of Nature Spring water at  Nature Spring water was ordered from City where sampling activity was Bacolod City (Main Base) a delivered held. thru bus.  Availability of Nature Spring Ice.  Purified ice was used during sampling and request COA from ice supplier.  Retail purchased of ice entail higher  Advance order to ice to the store that fare cost. supplies it.  Availability of sampling materials  Bulk purchase of all sampling materials such as disposable gloves and paper prior acitvation. towels to any stores in the City of sampling activity.
  • 6. Agency Observation/Recommendation  .  .  .  .  .  .  .
  • 7. Photo Documentation (Public Market)