Innovation as a core business process

1. Theme 2
Innovation as a core
business process
Managing Innovation

2. Outline
1. Innovation Process: definition and main
stages
2. Organization’ Innovation capability
3. Sustainable innovation process

3. Innovation Process: definition and main stages
 Innovation process is…
 a series of scientific, technical, technological and
organizational changes that occur in the process of
innovation implementation;
 process of converting ideas into consistent product
passing phases of fundamental, applied research,
design development, marketing, production and finally
sale;
 the only flow from the idea to innovations production
start and reception of market success.

4. Innovation Process: definition and main stages

5. Innovation Process: definition and main stages
Begin with a problem
 Sales could be better,
 products could be better,
 processes could be
more efficient,
 costs could be reduced

6. Innovation Process: definition and main stages
Convert the problem into a challenge
 "In what ways might we improve product
X?"
 "How might we reduce wastage in our
manufacturing process?“
 "Sketch design ideas for product X“
 "Use building blocks to demonstrate ways
in which we might combine processes in
manufacturing"

7. Innovation Process: definition and main stages
Challenge colleagues to suggest
creative solutions
Once you have a terrific innovation challenge,
you need to communicate it to colleagues -- or
others such as business partners, customers or
even the public -- so that they can generate
ideas.
How you communicate depends on the method
of idea generation you will use for each
instance of the innovation process.

8. Innovation Process: definition and main stages
Collaborative idea generation
• brainstorming activity,
• a team may be assigned to devise and
develop ideas
• collaborative environment in which
people can work together to develop
ideas
• no criticism, censorship or destruction of
ideas

9. Lots of people think that idea
generation is the most important
element of the innovation
process.

10. Innovation Process: definition and main stages
Combine and evaluate ideas
• combine similar ideas into idea
clusters or big ideas
• evaluate ideas with an evaluation
matrix in which promising ideas are
compared to relevant business criteria

11. Innovation Process: definition and main stages
Develop ideas
• New product prototypes
• Process efficiency ideas modeled
• Marketing ideas evaluate in
consumer surveys

12. Innovation Process: definition and main stages
Implement ideas
• a series of milestones
• launch as projects
• minimise negative consequences
• reinvest in promising new ideas

13. Innovation Process: definition and main stages

14. Innovation as a management process
Innovation management:
The process of creating and implementing a
business design surrounding a creative
idea, with the goal of transforming an
invention into an innovation, and
ultimately to achieving sustained
competitive advantage, leading to growth
and profit, in the marketplace.

15. Innovation as a management process

16. Organization’ Innovation capability

17. Organization’ Innovation capability

18. Organization’ Innovation capability
Strategy
Innovative
organization
Processes Linkages
Learning
Innovation audit tool
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7

19. Sustained innovation bridges the gap between
ongoing and disruptive change

20. Sustained innovation bridges the gap between
ongoing and disruptive change

21. Money and culture hold back innovation efforts

22. Complex ecosystem fuels innovation

23. Proper planning and implementation
ensure value from innovation tools

24. Key takeaways to make your innovation
process sustainable