3. Key Figure – Henry Ford
• Founder of the Ford car
• Factory System
• Development of the Production line
• Standardisation of production
• De- skilling of the work force
• "Any customer can have a car
painted any colour that he
wants so long as it is black".
4. These ideas fed into Media
• http://www.youtube.com/watch?v=KsZRpPsZ
9zE
• Seven Dwarfs working in the mine – factory
production
5. But not all saw this as a good way of
life
• http://www.youtube.com/watch?v=6P2iUJucb
k4
6. So Why Did it Changed?
• World War Two
• The Cold War and M.A.D
• Social Housing
• Modernism (and it’s ideas taken to
their extreme) led the world to a place
that people did not like
7. World War Two
•
•
•
•
Hitler – Modernism at its worst
Order – Use of the army for control
Confirmative – anyone ‘different’ was removed
Efficiency and Productivity – Concentration
Camps and 6 million Jews (used a production
line to kill)
• Science used to justify the genocide and don’t
forget the scientific experiments
• Weapons Technology
8. The Cold War and M.A.D
• Science and Technology at its worst
9. Social Housing
• How does Social Housing reflex the ideas of
Modernism?
• What are the problems associated with Social
Housing?
11. Activity – Master Chef
• Analyse the following clips from Masterchef
and Julia Child
• One is modern (traditional) and one is
postmodern
• Consider the following
– Average shot length and camera work
– Representation and Target audience
– Mise en scene and music
– Narrative
– Ideology etc
12. How do these clips represent the time
they were made in?
• http://www.youtube.com/watch?v=zA2ys8ClNk
• http://www.youtube.com/watch?v=fusZBQYV
NIk
• 2-3 paragraphs
Editor's Notes
These were all important in the Modernist approach to the world and how it should work. If you did not ‘fit’ these ideas you were seen as problematic Function over beauty, substance over style, no room for Art or self expressionCharlie Chaplet ‘Modern Times’ – factory scene where he ends up in the machine - part of the machine, does not fit in (also disconnected with the ‘world’ tries to tigthen up everything even a woman – so obsessed with structure and order.
Production line was all about Efficiency and production and the factory (that was massive) produced 150 070 034 Model T cars between 1908 – 1927 (record stood for 45 years)Standardisation – every car was the same!!!!, quick to produce and assembleWorkers only had to be able to do one thing – millions of different step in building a car which had been done by only a few people in the past = deskilled (no need for education, training etc)Use of science - machinesThe Black colour quote is all about standardisation (all the same) and efficiency (black was the quickest colour to dry)
Snow White and the seven Dwarfs - discuss how we see all of the key ideas in this piece
Metropolis
Get the students to guess why these things are extreme Modernism.
And this is why so many of the post modern thinker were French – they living under Nazi Occupation
