BOSTON--(BUSINESS WIRE)--H.I.G. Growth Partners ("H.I.G."), the dedicated growth capital investment ...

1. Leading Online Marketing Company Prepares for Next
Round of Hyper Growth with H.I.G. Growth Partners
Investment
BOSTON--(BUSINESS WIRE)--H.I.G. Growth Partners ("H.I.G."), the dedicated growth capital
investment affiliate of H.I.G. Capital, announced that it has made a strategic investment in
Boostability, a leading provider of search engine optimization ("SEO"), local search, website
creation, social and other digital marketing services to the small and medium business (SMB)
market local and internationally.
Headquartered in Lehi, UT, Boostability uses its proprietary management software platform to
perform thousands of marketing tasks in a scalable and transparent manner each day. The
Company's founders started the Company in January 2009 with the idea of creating affordable and
effective SEO services for the small business marketplace. Boostability has over 500 employees in
the United States including Canada and Australia.
Co-Founder and CEO, Travis Thorpe said,
"We are pleased to partner with H.I.G.
whose breadth of digital marketing and
media investment experience, strategic
resources and international footprint will
help us expand our service offering to our
existing partners and customers as well as
accelerate our growth internationally."
Nik Shah, a Principal with H.I.G. Growth Partners, commented, "Boostability's growth is a testament
to the company's proprietary and highly scalable technology model for the delivery of digital
marketing services to the local SMB market. We are excited to partner with the management team
to help drive the Company's continued success."
About Boostability
Boostability is a leading white label fulfillment provider of search engine optimization ("SEO"), local
search, website creation, social and other digital marketing services to the small and medium
business (SMB) market internationally serving over 17,000 end customers. www.boostability.com/
About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a
leading global private equity investment firm with over $17 billion of capital under management.*
We seek to make both majority and minority investments in strong, growth oriented businesses
located throughout North America, South America and Europe. We will invest $5 million to $30

2. million in equity in a given company and target investments in profitable growth oriented businesses
with between $10 million and $100 million in revenues. We consider investments across all
industries, but focus on certain high-growth sectors where H.I.G. has extensive in-house expertise
such as technology, healthcare, internet and media, consumer products and technology-enabled
financial and business services. Growth Partners strives to work closely with our management teams
to serve as an experienced resource, providing broad-based strategic, operational, recruiting and
financial management services from a vast in-house team and a substantial network of third-party
relationships. For more information, please refer to the H.I.G. website at www.HIGgrowth.com.
* Based on total capital commitments to funds managed by H.I.G. Capital and its affiliates.