Splish Investor Ppt Final V2

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Splish Investor Ppt Final V2

  1. 1. Investor Presentation This presentation is prepared for informational purposes only and does not constitute an offer or solicitation to sell shares or securities in the Company or any related or associated company. Any such offer or solicitation will be made only by means of the Company's confidential Offering Memorandum and in Confidential-All information is proprietary to Splish Salon Systems, Inc. accordance with the terms of all applicable laws.
  2. 2. Introducing Splish Splish is the first certified green salon on the planet. Taking the lead, the founders Matt and Andrea Walsh created a superior service process, environmentally friendly and socially responsible salon system. After developing the pilot facility, solid leadership team, franchise system, training program, growth model, expansion and business strategy Splish is poised to enter its expansion phase. Splish’s threefold revenue stream—corporate salon revenue, product sales and franchising—is enhanced by its environmentally friendly sustainable hair salon business. Splish uses earth friendly products, responsible construction practices, recycling and creates green jobs. Splish: Creating the Blueprint for a Green and Sustainable Hair Salon Business Confidential-All information is proprietary to Splish Salon Systems, Inc.
  3. 3. Green Movement According to the 2009 Cone Consumer Environmental Survey, for all Americans • 35% have higher interest in the environment • 35% have higher expectations for companies to make and sell environmentally responsible products and services • 70% indicate that they are paying attention to what companies are doing with regard to the environment In the US, almost 80 million consumers will seek products and services from eco-friendly and sustainable businesses •LOHAS (Lifestyle of Health and Sustainability): 43 million, dedicated to personal and planetary health •NATURALITES: 34 million, focused on natural/organic consumer packaged goods with a strong health focus The total size of the natural and organic markets will exceed $490 Billion by the end of 2010. Confidential-All information is proprietary to Splish Salon Systems, Inc.
  4. 4. Salon Industry in US • About 80,000 hair care salons (75,000 beauty salons; 5,000 barbershops) • The total size of the natural and organic markets will exceed $490 Billion by the end of 2010 • Global Salon Industry Annual sales of near $168 billion • The most important demographic of the salon guest is and will be both the Baby Boom and the Gen-Y generations Competition • Highly fragmented: the 50 largest companies hold just 15 percent of the market • The large majority of salons are independently owned • Largest player is Regis with over 13,000 corporate or franchised owned establishments Confidential-All information is proprietary to Splish Salon Systems, Inc.
  5. 5. The Challenge Growing environmental hair care market but no standardized, franchised, business model for delivering against such demand Entrepreneurs sense the value and prestige of being in this space but don’t know how to develop the idea No other franchised salon company is focusing on the eco-friendly segment No franchised salon is focusing on the $17 billion green salon market! Confidential-All information is proprietary to Splish Salon Systems, Inc.
  6. 6. Splish Solution and Vision Splish provides an eco-friendly, social-responsible franchise system in the hair salon and beauty industry. The company has developed: • A franchise system for providing an uncompromised 5-star experience at a 3-star price • Splish line of products for retail and professional use • Niche dominance in the eco-friendly salon market The Splish vision: “To own the eco-friendly market in the hair salon industry through responsible corporate and franchised salon growth.” Confidential-All information is proprietary to Splish Salon Systems, Inc.
  7. 7. Revenue Models Corporate store revenues • Average annual revenue of $500K US for a 6 chair salon • Average net margin at 17% Franchise store • Franchise fee ($5000-$25,000 one-time fee) • Franchise royalty (average $30K US per 6 chair salon, 6% of salons gross revenues) Splish branded product sales. For corporate or online sales this represents a gross profit margin of 3 X cost of goods. For franchise sales, this represents a 40% markup of cost of goods. Confidential-All information is proprietary to Splish Salon Systems, Inc.
  8. 8. Competitive Analysis Regis – 6% of U.S. market Independent Salon – Majority of the competitors Other franchised salon – most of them are targeting to the lower end market Salon Name Units Cost to Build Salon Size Expected 5 Year Annual Revenues 6-8 chairs Splish 1 $75,000-$250,000 1200-1500 sq ft $480,000+ 8-10 chairs Regis Salons 1071 $175,000-$235,000 Up to 2000 sq ft $461,000 Super Cuts 8-10 chairs 2136 $120,000-$200,000 $269,000 (Franchise) Up to 2000 sq ft Cost Cutters 8-10 chairs 865 Not Disclosed Up to 2000 sq ft $282,000 (Franchise) Confidential-All information is proprietary to Splish Salon Systems, Inc.
  9. 9. History and Achievements October 2007, first salon in Conifer, CO October 2009, Platinum Certified by the National Association of Eco-Friendly Salons & Spas November 2009, received the Green Seal of Approval from Green Americas Green Business Network Confidential-All information is proprietary to Splish Salon Systems, Inc.
  10. 10. Growth Plan Headquartered in Keystone, CO Focus on Colorado state and develop a growth hub Short term: • Recycle existing salon using environmentally friendly finishes and construction practices. • Increase valuation of company with corporate salons • Build brand reputation and solidify franchise model Long term growth is based on growing the franchise model • Expand across the US • Control growth by creating growth hubs in targeted areas for example: New York City/Long Island; Greater San Francisco Bay; San Diego; Orange County, CA; Miami/Tampa Bay; Washington DC; Seattle & Portland Confidential-All information is proprietary to Splish Salon Systems, Inc.
  11. 11. Salon Recycle Locations Criteria • Location must be a high traffic quality location • Demographics must have sustainable traffic flow • Potential to be recycled—Previous Salon Colorado Candidate stores • Highlands Ranch • Boulder Area • Aurora • Longmont • Denver Confidential-All information is proprietary to Splish Salon Systems, Inc.
  12. 12. Splish Proforma Financial Summary Total $ US Historical Y1 Y2 Y3 Y4 Y5 Proforma Gross Revenue 301,935 1,170,000 1,590,000 1,669,500 1,752,975 1,840,624 8,023,099 Net Revenue 150,097 877,500 1,192,500 1,252,125 1,314,731 1,380,468 6,017,324 EBITA -25,434 292,500 397,500 417,375 438,244 460,156 2,005,775 Net EBITA -25,434 333,450 699,950 856,325 1,013,694 1,224,406 4,127,825 Full Financial package upon request There is a sufficiency in the world for man's need but not for man's greed. ~ Mohandas K. Gandhi Confidential-All information is proprietary to Splish Salon Systems, Inc.
  13. 13. Management CEO/Matt Walsh: Highly experienced entrepreneur, built and sold three businesses including a brokerage firm, a stock trading software company and a spa COO/Andrea Walsh: Extensive background in customer service holding executive positions in several Fortune 500 companies, started the spa business with Matt Chemist/Product Marketing/ Melissa Christenson: Chemist with MBA, seasoned innovator, strong research & development expertise and marketing savvy Vice-President /Franchise Operations /Emily Logsdon: Enormous working knowledge of both the salon and the franchise industry Confidential-All information is proprietary to Splish Salon Systems, Inc.
  14. 14. Use of Funds The summary use of funds is below, a detailed UOF is provided to investors on request. Bridge Capital, $300,000 US • Acquire and recycle 2-3 existing salons in Colorado Series A, $1,000,000 US • Open a corporate headquarter salon in Boulder, Colorado • Initial marketing for each new store • Develop and implement a strategic marketing and advertising plan • Ongoing development of exclusive Splish hair care product line Our goal is to repurpose existing salons into Environmentally friendly Splish Salons ~Matt Walsh Confidential-All information is proprietary to Splish Salon Systems, Inc.
  15. 15. Proposal and Valuations Funds Previously Invested: Use of Funds Cash $ 627,500 US * Open Pilot Store * Develop Splish System First Close: Bridge $ 300,000 US w/ 10% equity Use of Funds •Close March 29, 2010 * Initiate Growth Phase * Prove Franchise Model * Increase Value Series A Seeking $1,000,000 US w/ 20% equity Use of Funds Pre-Money $4 ,000,000 USD * Growth Phase * Expand market share Close A Round June 30, 2010 * Support Franchise expansion When one tugs at a single thing in nature, he finds it attached to the rest of the world. Confidential-All information is proprietary to Splish Salon Systems, Inc. ~John Muir
  16. 16. Exits Potential acquisition examples: • Regis: would buy Splish to augment their company and provide an eco-friendly salon model, grow through acquisition • Consumer Growth: have had preliminary discussions and established goals to be acquisition target • Blackstone group: have had preliminary discussions and established goals to be acquisition target • Estee Lauder: might be interested in acquiring rights to Splish line of products and distribution network IPO option • Future valuation calculated between: • $24,000,000 (normalized EBITA) and • $33,000,000 (EBITA * 8) Confidential-All information is proprietary to Splish Salon Systems, Inc.
  17. 17. For More Information United States International 501 Montgomery Street Suite 1201, Bldg 2 San Francisco, CA 94111 1717 Xizang Nan Lu Shanghai 200011 China P: 1 415 992 7614 P: 86 21 6316 5799 F: 1 415 954 8598 F: 86 21 6316 5799 Jonathan C. Miller Skip Canevit Managing Partner Partner jonathan@miller-gold.com skip@miller-gold.com M: +86 138 88141754 M: 86 138 1868 7774 Skype: shanghai-skip Confidential-All information is proprietary to Splish Salon Systems, Inc.

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