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Cognitive Psychology                              in UX                             @RizkHanyWednesday, February 27, 13
Why talk about CogSci?        • To understand human cognitive capabilities and        limitations.        • To help us eva...
Visual Perception        • Not just vision!        • Complex process that takes place along the eye-brain        pathway a...
Visual Perception        • Bottom-up        • Top-downWednesday, February 27, 13
Bottom-up        • First stage: Low-level features        • Second stage: Patterns        • Third stage: ObjectsWednesday,...
Top-down        • Task/goal oriented          - Behavioral          - Cognitive        • Constant linking and re-linking o...
Patterns        • At this level:              - different elements become either linked or              segregated        ...
The Gestalt Principles        • Gestalt can be translated as ‘shape’ or ‘form’        • The term refers to how visual inpu...
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
The Gestalt Principles        • Gestalt theory describes how the mind organizes        visual data.        • The stronger ...
The law of SimilarityWednesday, February 27, 13
Wednesday, February 27, 13
The law of ProximityWednesday, February 27, 13
Wednesday, February 27, 13
The law of SimplicityWednesday, February 27, 13
The law of SimplicityWednesday, February 27, 13
The law of figure-groundWednesday, February 27, 13
Wednesday, February 27, 13
The law of SymmetryWednesday, February 27, 13
Wednesday, February 27, 13
The law of ClosureWednesday, February 27, 13
Wednesday, February 27, 13
The law of ContinuityWednesday, February 27, 13
Wednesday, February 27, 13
Thank you!                             get in touch @RizkHanyWednesday, February 27, 13
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Cognitive Psychology in UX

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The Keynote slides for my talk at the Open Tech School UX meetup on the 26th of February 2013, in Berlin.

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Transcript of "Cognitive Psychology in UX"

  1. 1. Cognitive Psychology in UX @RizkHanyWednesday, February 27, 13
  2. 2. Why talk about CogSci? • To understand human cognitive capabilities and limitations. • To help us evaluate our designs & design patterns more meaningfully.Wednesday, February 27, 13
  3. 3. Visual Perception • Not just vision! • Complex process that takes place along the eye-brain pathway and back.Wednesday, February 27, 13
  4. 4. Visual Perception • Bottom-up • Top-downWednesday, February 27, 13
  5. 5. Bottom-up • First stage: Low-level features • Second stage: Patterns • Third stage: ObjectsWednesday, February 27, 13
  6. 6. Top-down • Task/goal oriented - Behavioral - Cognitive • Constant linking and re-linking of visual and non- visual information.Wednesday, February 27, 13
  7. 7. Patterns • At this level: - different elements become either linked or segregated - visual processing is at its highestWednesday, February 27, 13
  8. 8. The Gestalt Principles • Gestalt can be translated as ‘shape’ or ‘form’ • The term refers to how visual input is perceived by human beings.Wednesday, February 27, 13
  9. 9. Wednesday, February 27, 13
  10. 10. Wednesday, February 27, 13
  11. 11. Wednesday, February 27, 13
  12. 12. The Gestalt Principles • Gestalt theory describes how the mind organizes visual data. • The stronger the clarity of form, the more effective the design.Wednesday, February 27, 13
  13. 13. The law of SimilarityWednesday, February 27, 13
  14. 14. Wednesday, February 27, 13
  15. 15. The law of ProximityWednesday, February 27, 13
  16. 16. Wednesday, February 27, 13
  17. 17. The law of SimplicityWednesday, February 27, 13
  18. 18. The law of SimplicityWednesday, February 27, 13
  19. 19. The law of figure-groundWednesday, February 27, 13
  20. 20. Wednesday, February 27, 13
  21. 21. The law of SymmetryWednesday, February 27, 13
  22. 22. Wednesday, February 27, 13
  23. 23. The law of ClosureWednesday, February 27, 13
  24. 24. Wednesday, February 27, 13
  25. 25. The law of ContinuityWednesday, February 27, 13
  26. 26. Wednesday, February 27, 13
  27. 27. Thank you! get in touch @RizkHanyWednesday, February 27, 13
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