Whether you’re running for office, running a company or just want to get your ideas out into the world, the words you use matter – to your employees, to your shareholders, to your communities, and to the media influencers who will rehash and reprint every single syllable.

1. SPEECHWRITING EXPERTISE
© MWW, ALL RIGHTS RESERVED 1
Whether you’re running for office, running a company or just want to get your ideas out into the world, the
words you use matter – to your employees, to your shareholders, to your communities, and to the media
influencers who will rehash and reprint every single syllable.
But the right words are only one part of delivering an effective speech. It’s having the right platform and channel. It’s about reaching the right audiences,
whether or not they are in the room. It’s about having the right data, anecdotes, and imagery to grab and hold that audience’s attention. And, it’s about
having the right call to action to inspire that audience to continue that conversation long after you leave the stage.
MWW has built a team of speechwriting professionals who have worked at the highest levels of government, nonprofits and corporations. We’ve
crafted speeches for former Presidents, sitting governors and senators, celebrity activists, and Fortune 500 CEOs. We’ve written for magazines and
published books – under our own names and as ghostwriters for our clients. Collectively, our team has deep expertise in domestic and foreign policy
issues, energy, finance, global health, education and philanthropy. Our work has appeared on behalf of clients – and under our own bylines – in such
publications as the New York Times, Wall Street Journal, Washington Post, The Atlantic, Bloomberg Businessweek, The New Republic, and Fast
Company, among many others.
MWW, a full-service public relations, public affairs and marketing
firm, has more than 25 years’ experience helping companies to
build eminence, strengthen employee engagement and build,
manage and protect their reputations.
Our “Matter More” approach ensures that we are reaching the
key influencers that matter to you with the messages that matter
to them, across digital, social, and traditional channels. As an
independent agency, we have the freedom to customize individual
strategies to each client’s needs and objectives. Because we’re the
largest of the mid-size agencies, we combine the resources and
comprehensive services of a major national public relations firm,
with the entrepreneurial spirit, agility and senior-level engagement
of a boutique agency.
POINT OF VIEW:
Aristotle is considered the father of modern public communications – and the
rules of rhetoric haven’t changed much since his time. What has changed? In
short, the world. The 24-hour cable news cycle churns out more than 8,000
words per hour-long program. Social media has shortened people’s attention
spans and stripped messages down to their bare bones.
But with new technologies and digital media platforms, and in the age of
TED, we have the ability to tell our stories to a wider audience with greater
impact than ever before. MWW will help you reach your stakeholders and
inspire them to action. We provide a full range of writing services, from
keynote speeches and multimedia presentation to op-eds and blogs to
larger master narratives and strategic messaging. We work closely with
you to immerse ourselves in your voice, so we can bring your ideas to life in
ways that are truly unique to who you are and what you believe.
MWW EXPERTISE
SPEECHWRITING
EXPERTISE

2. SPEECHWRITING EXPERTISE
© MWW, ALL RIGHTS RESERVED 2
For more information, please contact:
Josh Zeitz
Deputy Practice Director/Reputation Management
201.704.9727 | jzeitz@mww.com | www.mww.com
OUR APPROACH:
Authenticity matters. Although we’re writing
behind the scenes, we believe that the voice and
sentiment must be your own. Before we even
sit down to write, we take a deep dive into what
you’ve already said and written over the course
of your career. We then elicit your thoughts in
free-form. Once we have immersed ourselves in
your voice and ideas, we bring them to life with
the right anecdotes and examples to add context
and historic perspective. And once we have your
sign off on direction and ideas, we polish every
sentence and purposefully choose each word to
ensure you are getting your message across so
that it’s relevant and builds trust and credibility
among your target audiences.
A great speech is more than the written word.
In fact, the difference between a good speech
and a great speech is delivery. Public speaking
is not something that comes naturally. It takes
coaching and practice. MWW offers professional
speaker training on both verbal and non-verbal
techniques for delivering a speech with impact.
Not sure where to speak? We can help you there,
too. Our Speakers’ Bureau will help identify venues
and conferences where your profile and message
would resonate, and arrange those opportunities
that are worth your time and energy.
OUR CAPABILITIES:
Full-service writing and editing
• Speechwriting
• Op-eds
• Blogs
• Letters to the Editor
• Articles
• Ghostwriting
Beyond speechwriting
• Speakers’ Bureau
• Executive Eminence/Communications
• Master Narrative
• Strategic Messaging
• Speakers & Media Training