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Intro to User Research Methods, Japan, June 6, 2015
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Intro to User Research Methods, Japan, June 6, 2015
1.
2.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. ‹#›© 2014 Pivotal Software, Inc. All rights reserved. Better Products through Talking to Users Jason Fraser June 2015
3.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. ‹#›© 2014 Pivotal Software, Inc. All rights reserved. Better Products through Talking to Users Jason Fraser June 2015 LISTENING!
4.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Customer Development Interviews • Types of Interviews • How to Interview • Practice!
5.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Generative Evaluative Quant QualUser Research Surveys •Starbucks •Interviews •Mental Models (Indi Young) •Contextual Inquiry (Byer & Holzblatt) Optimizely Analytics A/B Testing Key Metrics •Hallway Usability •In Office/Remote Usability
6.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Generative Evaluative Quant QualUser Research Interviews
7.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Before the Interview • Identify Who you want to talk to • Articulate your hypothesis • Create a Topic Map for the conversation • Jot down Conversation Prompts
8.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Who: Make a Persona “Mary” Demographics Behaviors Needs and Goals • 34 years old • Lives in Reading • Married • 2 kids • Household $125k/yr • Has a house cleaner • Buys take-away dinners 3x/week • Frequently feels overwhelmed and forgetful • Help! Running errands, managing kids • More time for friends • To feel organized
9.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Activity Now You Try!
10.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Hypothesis I think that working moms have trouble keeping up with errands that need to be done and are willing to pay to have odd jobs taken care of.
11.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Mobile/Internet habits Feeling Overwhelmed Keeping everything working Last time they got help (housecleaner) Personal time Topic Map
12.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Activity Make a Hypothesis statement and a Topic Map
13.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Conversation Prompts “Have you ever had experience?” “Can you tell me a story about that?” “And then what happened?” “Why (or how) did you do that?” “What did you love (or hate) about that?” “If you could wave a magic wand and make it perfect, what would it be like?”
14.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. During the Interview Take notes Smile Ask open-ended questions Get their story Shut up and listen Do Talk about your product Ask about future behavior Ask leading questions Sell Talk too much Don’t
15.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Activity Practice Interviews!
16.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. After the Interview: Debrief One idea per sticky note What I heard What I saw What stood out Dump (5 min, solo) Collect similar items Label Groups Stack duplicates Note trends and exceptions Sort (10 min, team)
17.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Activity Debrief
18.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. After the Interview: Debrief One idea per sticky note What I heard What I saw What stood out Dump (5 min, solo) Collect similar items Label Groups Stack duplicates Note trends and exceptions Sort (10 min, team)
19.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Remember this? Users 1. 2. 3. Mary can... Needs Uses Features Deliver LEARN This Week
20.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Activity 3-up Sketching
21.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. Activity Features!
22.
‹#›© 2014 Pivotal
Software, Inc. All rights reserved. ありがとうございました
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