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modern architectures
integration stories from the field
thomas j. cozzolino
principal architect evangelist, salesforce
@tcozz
in/tcozz
customer briefing
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and
any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
modern
architectures
• what?
• why?
• integration!
integration
stories
conclusions
now what?
q & a
agenda
modern architectures
enterprise architecture
is being rebooted
modern architectures:
trends + reality
• ivory tower = kaput
• business won’t wait for
diagrams (or data) to be
perfect
• outcomes and verbs rule
• hybrid
• true agile
• metadata, model-driven,
elastic
• pull-focused  event-driven
model: fabrics
governance
devops
portfolio
Mudit Agarwal
Solutions Architect Lead/ Director, VMWare
agarwalm@vmware.com
Overview of VMware, Inc.
 Customer:
– 500,000+ VMware customers
– 75,000+ Partners
– 100% of Fortune 500
– 99% of Fortune 1000
For 5th Consecutive Year, VMware Named a Leader in 2014
Magic Quadrant for x86 Server Virtualization Infrastructure!
VMware salesforce.com Journey
Phase 1 -
PRM (2009)
Phase 2–
Lead Mgmt
(2009)
Phase 3-
Sales
Cloud
(2010)
Phase 4 -
Svc Cloud
2011
Roadmap
Releases
* User count as of early September 2015
Cloud to
Cloud
Cloud to
On-premise
On-premise
to Cloud
 Sales: Enterprise Territory
Management, Order
Management, Universal
Customer Master, Eloqua, Digital
River
 Support: Portal, CTI, Bugzilla-
Knova, eForm, Webex
 Real-time, Near Real-time (pub-
Sub) & Batch Integration
Type CountUse Cases
Integrating with 30+ Systems Leverage Standard Integration layers Batch for scalability (don’t over-engineer)
State of Integration at VMWare
Integration with Enterprise System
0
20
40
60
80
100
120
140
C2C C2O O2C
15 26 15
97
55
Integration count by type
Real-time Batch
Proactive
Vs. Reactive
Faster time
to market
Performance
What’s NextBusiness Challenge Approach
Leverage Out-of-Box Utilize New FeatureAlign with Business Goal
VMWare Integration –Looking Ahead
Increase Reuse and Reduce time-to-market
Leverage REST API to
Fullest
Reduce Silo-Reference
Data Pull
Leverage Lightning
Connect
 Leverage MuleSoft as IPaaS
 Roadmap to migrate current
point to point integration
 Non-Func Requirements,
Standards & Testing Strategy
we are here to help
your architecture journey
• new eBooks,
website,
community
• architect
academy
• trailhead for
architects
df + 90 days
• keynotes,
networking
• modern
architectures
track
• architect bar
and expo
dreamforce week
• diy: trailhead
• account exec:
ignite, spark,
salesforce ea
• customer success:
pgm architect,
accelerators
post-df
monday a.m.
customer
success
please give us your feedback
dreamforce ’15 mobile app
thank you

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DF15-Integration Stories from the Field

  • 1. modern architectures integration stories from the field thomas j. cozzolino principal architect evangelist, salesforce @tcozz in/tcozz customer briefing
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. modern architectures • what? • why? • integration! integration stories conclusions now what? q & a agenda
  • 4. modern architectures enterprise architecture is being rebooted modern architectures: trends + reality • ivory tower = kaput • business won’t wait for diagrams (or data) to be perfect • outcomes and verbs rule • hybrid • true agile • metadata, model-driven, elastic • pull-focused  event-driven
  • 6. Mudit Agarwal Solutions Architect Lead/ Director, VMWare agarwalm@vmware.com
  • 7. Overview of VMware, Inc.  Customer: – 500,000+ VMware customers – 75,000+ Partners – 100% of Fortune 500 – 99% of Fortune 1000 For 5th Consecutive Year, VMware Named a Leader in 2014 Magic Quadrant for x86 Server Virtualization Infrastructure!
  • 8. VMware salesforce.com Journey Phase 1 - PRM (2009) Phase 2– Lead Mgmt (2009) Phase 3- Sales Cloud (2010) Phase 4 - Svc Cloud 2011 Roadmap Releases * User count as of early September 2015
  • 9.
  • 10. Cloud to Cloud Cloud to On-premise On-premise to Cloud  Sales: Enterprise Territory Management, Order Management, Universal Customer Master, Eloqua, Digital River  Support: Portal, CTI, Bugzilla- Knova, eForm, Webex  Real-time, Near Real-time (pub- Sub) & Batch Integration Type CountUse Cases Integrating with 30+ Systems Leverage Standard Integration layers Batch for scalability (don’t over-engineer) State of Integration at VMWare Integration with Enterprise System 0 20 40 60 80 100 120 140 C2C C2O O2C 15 26 15 97 55 Integration count by type Real-time Batch
  • 11. Proactive Vs. Reactive Faster time to market Performance What’s NextBusiness Challenge Approach Leverage Out-of-Box Utilize New FeatureAlign with Business Goal VMWare Integration –Looking Ahead Increase Reuse and Reduce time-to-market Leverage REST API to Fullest Reduce Silo-Reference Data Pull Leverage Lightning Connect  Leverage MuleSoft as IPaaS  Roadmap to migrate current point to point integration  Non-Func Requirements, Standards & Testing Strategy
  • 12. we are here to help your architecture journey • new eBooks, website, community • architect academy • trailhead for architects df + 90 days • keynotes, networking • modern architectures track • architect bar and expo dreamforce week • diy: trailhead • account exec: ignite, spark, salesforce ea • customer success: pgm architect, accelerators post-df monday a.m. customer success
  • 13. please give us your feedback dreamforce ’15 mobile app