Portfolio of digital launches by Barry Cronin including ITPRO, Know Your Mobile, bittech.net and more

1. > High-profile re-launch in 2010
> Top 3 highest-billing. profitable brands within
Dennis Publishing
> Most trusted prestigious UK source for influential
end-users
> 1 million users a month
> Unrivalled, filtering engine of thousands of in-depth
product reviews

2. > Launched 2006 - £multi-million profit centre for Dennis Publishing
> More enterprise level product reviews than any IT B2B digital brand
> More IT B2B case studies, interviews and tutorials than any other UK
digital brand
>340,000 Users a month, upscale IT Managers, Directors, C-level
readers
> Paid back launch investment within 9 months

3. > Launched in 2001, acquired by Dennis Publishing 2008, re-
launched 2010
> Most popular hardware enthusiast/custom modification
enthusiast brand in the UK
> Over 1.5 million users a month, over 300,000 active forum
participants
> Young tech-savvy, native digital audience - highly valuable
future audience
> Paid back acquisition costs within 18 months

4. > Launch in 2010 result of portfolio transformation strategy
> Definitive consumer technology buying guide with unrivalled
product filter/comparison engine comprising thousands of products
> Launch sponsors and partners continued to support the platform
- paid back investment/launch costs within 6 months

5. > Launched 2007 and still the UK’s fastest growing mobile phone
reviews brand
> £Multi-million profit centre for Dennis Publishing
> Paid back launch investment within 6 months
> More buying guides and reviews on the UK’s yop selling mobile-
phones than any other UK site
> Launched top-selling of App Category Buying Guide App in
2010
> 3 Million+ users a month across global network of sites in UK,
Europe, US, India & Mexico

6. > Launched 2007 and still the UK’s fastest growing mobile phone
reviews brand
> £Multi-million profit centre for Dennis Publishing
> Paid back launch investment within 6 months
> More buying guides and reviews on the UK’s yop selling mobile-
phones than any other UK site
> Launched top-selling of App Category Buying Guide App in
2010
> 3 Million+ users a month across global network of sites in UK,
Europe, US, India & Mexico

7. > Launched 2008, the first digital gadget monthly
magazine
> In 2010, the world’s first technology consumer mag on
the ipad
> 100,000 subscribers in 2008
> Still continues to innovate, bringing consumer
technology to life
> Pivotal to Dennis Publishing’s long-term strategy of
content distribution across multiple platforms

8. Oher Areas of Content Creation
• Advertorials, Bespoke features, Microsites
• Videos
• Webcasts
• Lead Gen
• Blogs
• Whitepapers
• E-shots – creation, distribution, reporting
• Newsletters
• Events – whatever they need

9. Video Examples
• Example 1 – Sony Ericsson, this was
recently run on our digital magazine iGizmo,
click on image and turn (click top right
corner) to page 18
• Example 2 - Recent Adobe video walk
through on PCPRO homepage and video
channel, click to view

10. Features of the Lenovo Resource Centre
• All ad slots and site skins carrying Lenovo advertising
• Featured model - Top feature to highlight the flagship product for that month – first product M90z
•
Hands on preview video - Allowing the user a chance to see the product in action
• Reseller button – Allowing the reader to click straight through and buy
• About Lenovo – A complete history of the company and an opportunity to humanise the brand by
discussing prominent individuals at Lenovo (someone like Samuel Dusi would be an ideal first profile)
• Bespoke resource centre feature – Case studies and points of interest that establish a need or meet
the needs of our users with all solutions leading to Lenovo – home office, small office, entertainment,
performance etc
• Features - All Lenovo features pulled in
• Reviews – All Lenovo reviews pulled in
• Group tests – All comparative reviews pulled in (we can edit this to ensure positive coverage at all
times)
• All Lenovo product videos and resources available through the resource centre
• Blogs – Our registered users will be encouraged to blog on a range of agreed topics the best of which
will be featured on the page
• Social networking – The page will link into Lenovo and Dennis Publishing social networking pages to
extend reach, offer 360 degree coverage and to continue to humanise the Lenovo brand, a crucial
element of today’s marketing landscape

11. Creative Examples

12. Creative Examples

13. Creative Examples

14. Creative Examples

15. Creative Examples