Tech talent war is fierce, how do you reach passive candidates? They are not waiting on job boards for you. You have to go where they are on facebook, twitter, Instagram 360hr.co can help you build your employer brand, attract, engage, recruit and retain top talent.

2. • No other medium relays the Culture and Employer Brand like employees on
social media.
• Employer Brand: Perceptions and beliefs about organization held by both
current & potential employees.
• Building Bridges- This is the opportunity to connect, engage and brand.
Social Media & Company Culture
Awareness What the company is actually like.
• What’s great about working
there.
• What should a candidate choose
you over the competition
Attitudes
Attributes
Perspective

4. Social Recruiting is NOT Posting Jobs and Press Releases
Posting job openings on Facebook, Twitter, and LinkedIn is not Social Recruiting – it’s simply
posting jobs on social networking sites.
Job posting is job posting – there’s nothing “social” about it, regardless of where the jobs are
posted.

5. • Social Currency: We share what makes us look good.
- People care about how they look to others, give something that makes them feel smart, cool and in the
know.
• Triggers: We share what’s at the top of our minds.
- __________ makes people think of my organization.
• Emotion: We share what we care about.
- Pride, security, happiness, relief, awe, excitement, anger, humor…
• Public: We imitate what we see people around us are doing.
- Make sure people can see themselves there.
• Practical Value: We share things that have value to others.
- People share content that is incredibly useful.
• Stories: We share stories, not information.
- People find it easier to remember stories than facts, so find stories to share.

6. What to share.
Social media is not a billboard it is a conversation. Recruiters/Sourcers should NOT only be posting jobs but sharing
more content that will engage potential candidates, including things like:
To successfully recruit talent via Social Media, recruiters should focus more on marketing their companies as great places
to work, and a little less on throwing contextless job openings at their followers.
More Examples of Content Curation - Things to talk about: (Not exactly in this order)
 Random and pertinent holidays
 Industry Gossip/Tech/Innovation- Latest and greatest technology
 Jobs; more about the perks
 Self
 Events – upcoming industry conferences or trade shows…attending or not as long as industry specific
 Fun Stuff, i.e., animals
 Social Causes
 Local News / GEO Specific News

7. Level of Engagement

10. #Cisco #CompanyofEveryone #CiscoRocks
#JoinTheEffort #LeadingTheWay #Diversity is
good for business. 140 characters or less.
Favorite Tools:
Bufferapp.com
Scoop.it
Google Alerts
News360
Trending #’s
Sopularity.com
Twello.com