3. What do they stand for? Anti-authority Anti-corporate Pro-freedom of speech Cross-generational Cross-national
4. Marketing ‘Year Zero’ It began with a ‘year zero’ album concept exploring issues of terrorism, drugs and government conspiracies First clue was printed on the tour t-shirts: The highlighted words in red spelled out a browser code www.iamtryingtobelieve.com
5. The highlighted words spelled out a LA telephone no.. Months later another clue was printed on a 2nd tour t-shirt The number, when called, played a newscaster announcing that ‘America is Born Again’ and a distorted snippet of a new NIN song. In addition, USB sticks were found in the toilets of venues where the band had played: contained a new song plus a number of beeps.
6. Translating the beeps into Morse Code gave another web address: http://anotherversionofthetruth.com/ ; if you move the mouse another ‘secret’ image appears The USB sticks contained Morse Code At another tour concert, numerous USB sticks were found. They also contained a different new NIN track, which dissolved into insect sounds near the end… … these clicks could be translated into another phone number. This is what they heard: http://www.wired.com/entertainment/music/magazine/16-01/ff_args#
7. Visitors to the www.uswiretaps.com were able to access a case file about secret police using a nightclub known as a ‘resistance’ meeting place to test a new violence-inducing drug… The distorted lyrics as saying ‘Red Horse Vector’. A lead to another website: http://redhorsevector.net/ 50 were given a mobile and told to keep it on them at all times. Selected users were asked to meet under a mural in East LA created by one of the artists.
8. fans were told to meet in a car park They were driven to a secret location by a blacked out car The ‘Open Source Resistance’ gave a speech about the importance of creative freedom Then NIN hit the stage!
9. 2.5 MILLION people had visited at least one of the 30 sites linked to the campaign NIN reached TOP 10 albums in the US, UK, Australia and three other countries. This innovative campaign allowed Fans of Nine Inch Nails to interact within what they believed was a ‘secret society’ set up by the ban. The band was also active in their Ad campaign which shows their interest in their fans as well their MUSIC.
