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  2. 2. History 1884 – Paul Nipkow  Russian in Berlin, developed first workable device for generating electrical signals suitable for transmission. Used a spinning disk (the Nipkow disk)  John Logie Baird – developed mechanical television (he was from Scotland).
  3. 3. History Electronic scanning  Either from Zworykin (RCA) or Philo Farnsworth an Idaho farm boy.
  4. 4. World’s Fair New York – World’s Fair was the first real public demonstration of television (1927) $200 for a 5-inch-screen $600 for the deluxe 12-inch-screen
  5. 5. FCC FCC granted construction permits for the first two commercial stations in 1941 WWII slowed things down and then development picked back up when the war ended. By 1952, 108 stations were broadcasting in 17 million homes
  6. 6. Facts In the 1950s, more television sets were sold in the United States (70 million) than there were children born (40.5 million)
  7. 7. Things that shaped TV The Quiz Show Scandal I Love Lucy McCarthyism Establishment of ratings system
  8. 8. Quiz Show Scandal Newsreel Out of this scandal came the practice of spot commercials versus one single advertiser sponsored shows.
  9. 9. I Love Lucy Lucille Ball was asked to bring her radio show on TV in 1951 She said only if she could have her real husband as her co-star Network refused ( some say because it was inter- racial marriage) She also wanted the show to be filmed in front of a live audience then edited Lucy and Desi ultimately borrowed the money needed and produced the show on their own, then selling the broadcast rights to CBS
  10. 10. McCarthyism The Red Scare Report claimed 151 broadcast personalities were pro-Communist sympathizers. Background checks were performed on employees or possible talent hires, loyalty oaths were required from performers Many were denied paychecks or opportunity to shape the mediums content.
  11. 11. Nielsen Ratings Started in 1923, was carried over from radio and began as a product-testing company. Branched into market research Started reporting radio ratings then moved to TV Selects 15,000 households thought to be representative of the entire U.S. viewing audience (expanded to 100,000 this year) Records data on what people in those houses watch Uses the peoplemeter Sweeps – local viewing patterns (Feb, May, July and November) helps set advertising rates for the next 3 mos.
  12. 12. Nielsen How it works s/television.html