50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People's Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Amazon Kindle Fire. For more, see: http://peopleslab.mslgroup.com.

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 1
Amazon Kindle
Fire

2. Introducing Amazon Kindle Fire
The Kindle Fire packs a lot at $199, with a 7-inch multi-touch colour
screen, games and apps (Amazon Android Appstore), books and song
downloads, and movies and TV shows streaming (Amazon Prime).
Source: http://www.amazon.com/Kindle-Fire-Amazon-Tablet/dp/B0051VVOB2

3. Tablet or ebook reader?
Consumers are unsure whether the Kindle Fire is a tablet or an ebook
reader. As a result, it is being compared to other Android tablets and
even the iPad.
Source : http://dailypandora.com/amazon-kindle-fire-review/

4. Mix of positive and negative reviews
In general, both consumers and tech experts think that Kindle Fire
packs in a lot for a price of $199. However, many have pointed out that
it doesn’t have the high end features of a tablet.
Source: http://reviews.cnet.com/tablets/amazon-kindle-fire/4505-3126_7-35022491.html
http://www.amazon.com/Kindle-Color-Multi-touch-Display-Wi-Fi/dp/B0051VVOB2

5. Kindle Fire vs. iPad2
Most consumers insist that the iPad2 is a superior product, but many
agree that consumers might not be ready to pay an additional $300 for
it. Several iPad loyalists though are ready to ignore the price tag.
Source: http://www.squidoo.com/kindle-fire-or-ipad, http://gizmodo.com/5844712/why-the-
kindle-fire-beat-the-ipad-2-for-me

6. Kindle Fire’s impact on iPad2 sales
Analysts estimate that Kindle Fire took away more than one million units
of sales from iPad over the holiday season.
Source: http://mashable.com/2012/01/03/kindle-fire-steals-ipad-sales/

7. The best Android tablet?
Kindle Fire has clearly emerged as the most popular Android tablet,
fueling rumors about Google’s own Nexus tablet.
Source:pcworld.com/article/247335/google_tablet_will_it_bring_down_the_kindle_fire_or_ipad.html

8. An iPad at $299?
Technology blogs have even started speculating that Apple might have
to slash iPad prices to around $299-$399 during the MacWorld/ iWorld
Expo in January 2012.
Source:http://tomsguide.com/us/iPad-3-Apple-Kindle-Fire-Amazon-Android,news-13732.html

9. What Kindle Fire means for Apple and
Amazon
Experts argue that Kindle Fire is another example of Apple and Amazon
successfully integrating devices with software and content with iPod/
iPhone/ iPad and Kindle, something that others haven’t been able to do.
Source: http://peopleslab.mslgroup.com

10. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

11. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

12. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

13. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

14. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com