European Survey June 2013 MSLGROUP Freethinking
 

European Survey June 2013 MSLGROUP Freethinking

on

  • 1,379 views

What are the hopes and fears of the European citizen? We bring you further insights into conversations on the Europe crisis and recovery, taken from the recently published Publicis Groupe survey ...

What are the hopes and fears of the European citizen? We bring you further insights into conversations on the Europe crisis and recovery, taken from the recently published Publicis Groupe survey conducted by FreeThinking and Ipsos/CGI.

Statistics

Views

Total Views
1,379
Views on SlideShare
1,293
Embed Views
86

Actions

Likes
5
Downloads
8
Comments
0

5 Embeds 86

http://blog.mslgroup.com 39
https://twitter.com 24
http://widget.feed.mikle.com 21
http://digg.com 1
http://cloud.feedly.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

European Survey June 2013 MSLGROUP Freethinking European Survey June 2013 MSLGROUP Freethinking Presentation Transcript

  • EUROPE  2013   A  Continent  Adrift   How  do  Europeans  talk  among  themselves   of  the  crisis  and  of  the  exit  of  the  crisis?   June  2013  
  • 2   A  presentation  extracted  from  a  Publicis  Group  survey  made   by  FreeThinking  and  Ipsos/CGI   Divided  in  5  communities  of  70/80  people  from   France,  Germany,  Italy,  Spain  and  the  United   Kingdom.   Living  in  France,  Germany,  Italy,  Spain,  United   Kingdom  and  Poland.   FreeThinking  gathered  on  its  private   collaborative  platform  :     Ipsos/CGI  asked  :   From  the  14th  of  March  to  the  7th  of  April,  2013  From  the  12th  to  the  22nd  of  March,  2013   Over  6  000  Europeans   (representative  sample)   Almost  400  upper  middle  class  Europeans    
  • 3   4  key  elements   1.  From  shock  to  serenity   2.  All  together  or  alone  against  the  world  ?   3.  Over-prepared,  well-prepared  or  unprepared  to  face  the  crisis   4.  Exit  strategies  :  visions  of  how  to  overcome  the  recession  
  • 1.  From  shock  to  serenity   4  
  • 5   1.1  Different  impacts   On  their  personnal  lives   On  their  countries   «  Continuous  »  shock   Saturation   Serenity   Impact  +   Impact  -  
  • 6   Continuous  schock   «  We  would  never  have  believed  it   could  have  got  to  this  point  »     Catastrophically  low  morale   With  the  perception  of  never  having   experienced  a  worse  period.   Fear  of  losing  their  homes   Even  stronger  than  the  fear  of   unemployment.   Severe  consumption  trade-offs   Already  been  adopted.   Expression  of  great  vehemence  (in  behaviours  and  feelings)   Regarding  the  economic  and  political  elite,  and  even  the  royal  family  
  • 7   «  Never,  in  this  country,  have  we  experienced  such  a  deep  crisis  ;  we  all  have  a  family  member  who  is  unemployed   or  in  financial  difficulty.  If  someone  had  said  to  me  five  years  ago  that  we  would  fall  so  low,  I  wouldn’t  have   believed  him.  Banks  are  no  longer  lending,  families  can’t  pay  their  mortgages,  every  day  loads  of  people  are  being   evicted:  we  are  all  affected,  either  directly  or  indirectly.”  -  Spain   «  Those  who  squander  money  need  to  know  that  their  lives  are  going  to  change,  that  they  risk  permanent   destitution  and  prison,  and  it’s  important  that  this  happens.  It’s  only  after  we’ve  managed  to  achieve  this  that  we  should   ask  people  to  make  sacrifices,  and  not  start  by  taking  the  easy  option  »  -  Spain     Managing  to  save  money  :   37%   43%   44%   26%   46%   29%   30%   Average  :   Almost  1  Spaniard  out  of  2  declares  that   himself  or  a  family  member  has  known,   because  of  the  crisis,  a  period  of   unemployment  after  an  economic   redundancy.  (Average  =  28%)  
  • 8   Saturation   «  It  just  can’t  go  on  any  longer»     Crippled   By  taxes,  the  impression  of  living  in  continuous   decline,  carrying  the  entire  weight  of  the  country   on  their  shoulders   Compelled   To  severely  restrict  their  consumption   Worried   By  the  idea  of  losing  their  job  from  one  day  to  the  next     Perception  of  de-industrialisation   In  France  and  Italy  alike,  both  individuals  and  the  country  as  a  whole  are  perceived  as  reaching  the   «  breaking  point  »   Lack  of  ressources.  Fall  in  social  status  for  the  individual.  The  fear  of  an  irreversible  decline  for  the  country  
  • 9   «  What  saddens  me  most  when  I’m  walking  through  the  streets  of  my  hometown  is  the  number  of   shops  that  are  going  out  of  business  day  after  day,  factories  that  are  closing  down,  tradespeople  who  are   barely  managing  to  keep  their  heads  above  water,  the  sad  atmosphere  you  can  sense,  the  impression  of  a  total   lack  of  any  desire  to  fight,  the  feeling  of  resignation,  that’s  what  frightens  me  the  most  »  -  Italy   Managing  to  save  money:   37%   43%   44%   26%   46%   29%   30%   Average   42%  of  Italian  gave  up  a  medical  treatment  /  a   surgery  prescribed  by  a  doctor  because  of  the   price.  (Average=  21%)  
  • 10   «  The  crisis  isn’t  over  yet.  It’s  still  looming   over  us.  On  top  of  which,  the  politicians   hide  the  real  truth  from  us.  And  I  think   that,  in  2014,  the  situation  will  spiral   dramatically  out  of  control  in  France.   Because  the  population  will  be  really   impoverished.  The  state  should  lead  by   example  rather  than  taking  actions  that   conflict  with  their  discourse.  The  French   will  be  surprised  when  they  receive  their   income  tax  assessment  in  August  2013.   What  a  scandal…  Personally,  I’m  saving  at   the  moment  so  I’ll  be  ready  to  face  the  real   crisis  »  -  France     Managing  to  save  money  :   37%   43%   44%   26%   46%   29%   30%   Average  :   Only  12%  of  French     declare  that  they  or  a  member  of  their  family   have  faced  unemployment  after  an  economic   redundancy  due  to  the  crisis.   (Average  =  28%)   French    people  screaming…   …  before  being  hurt?  
  • 11   «  It’s  difficult,  but  business  will  take  off  again  »     Established  casualization  …   …  but  a  strong  desire  to  avoid  panic.     To  stay  open  to  new  initiatives.  
  • 12   «  People  have  tightened  their  belts  and  spending  has  dropped  so  we  are  in  a  spiral  of  decline  whereby  less   spending  leads  to  further  loss  making  companies  leading  to  more  job  losses,  ad  infinitum.  Very  circular.  The  fact   is  that  the  debt  to  income  ratio  is  at  its  lowest  point  for  generations  and  we  have  super  low  interest  rates;  so   part  of  the  “savings”  trend  is  induced  only  by  fear.  I’m  being  optimistic  that  things  will  get  better  –  these   things  are  (historically)  cyclical.  »  -    UK     Managing  to  save  money  :   37%   43%   44%   26%   46%   29%   30%   Average  :   43%  of  Britons  think  that  the  crisis  hasn’t   really  changed  things,  and  that  the  situation   is  almost  the  same  than  before.  
  • 13   «  Honestly,  I  haven’t  even  noticed  the  recession  »     Serenity   Today  the  recession  is  over  in  Germany.   And  has  become  only  a  distant  echo  from  abroad…   A  very  strong  confidence  in  the  German  economy   The  recognition  that  the  crisis  has  been  well  managed   Broadly  accepted  mesures   Flexible  work  schemes  in  particular.    The  «  cash  for   clunkers  »  plan  too.   Have  enabled  swift  exit  from  recession  and  a  move  into   recovery  
  • 14   «  Honestly,  I  have  to  say  that  I  followed  all  these  events  but  that  personally,  I  didn’t  notice  the  crisis  at   all.  We  know  very  well  that  there  are  big  problems  but  it  all  seems  very  unreal  as  it  hasn’t  affected  us   at  all.  Like  a  distant  war.  »  -  Germany     More  than  1  German  out  of  2  thinks   that  the  crisis  hasn’t  really  changed   things,  and  that  the  situation  is   almost  the  same  than  before.   Managing  to  save  money  :   37%   43%   44%   26%   46%   29%   30%   Average  
  • 15   1.2  Different  visions  of  the  future   Perceptions  of  the  future  differ  greatly   The  future  has  no  future   Or  little  future   The  future  isn’t  easy   But  it’s  in  our  hands   The  future  looks  good  
  • To  a  point  of  no  return  ?   16   The  future  has  no  future   Or  a  little  future   Emigrating  :  an   increasingly  realistic   solution  for  young  people   acuteness  +   acuteness  -   Becoming  a  Third  World  country:   the  worst  is  yet  to  come,  people   need  to  take  shelter.   «  Why  bother  studying?  The  people  who  make  a   good  living  are  the  celebrities.  Why  bother  studying?   At  the  end  of  the  day,  only  thieves  make  a  decent   living.  Why  bother  studying?  So  that  Germany  can   do  even  better?  Why  bother  working,  why   bother  making  an  effort,  why  improve   productivity  since,  at  the  end  of  day,  I  won’t   have  a  pension?  Why  make  an  effort?  ...  Tomorrow,   perhaps,  my  boss  will  decide  that  I  earn  too  much   money  and  will  kick  me  out  the  door  because  I’m   not  profitable.  WHY?  »  -  Spain   «  Unfortunately,  I’m  afraid  that   we  will  not  find  a  way  out  of   this  crisis,  because  in  Italy,  the   conditions  required  to  make   this  happen  in  the  short  term  (in   the  next  five  years)  just  don’t   exist.  I  hope  that  my  children   will  succeed  in  finding   work  in  a  (foreign)  country   where  the  conditions  are   better.  »  -  Italy   «  The  economic  crisis  that  is   sweeping  through  France  really   frightens  me,  the  situation  must  not   get  to  the  point  it’s  reached  in   Greece  or  Spain…  I  think  however,   you  don’t  have  to  be  pessimistic   to  think  that  we  are  well  on  the   road  to  reaching  that  point  with   the  current  government  –  the   Socialist  Party  is  in  power  in  Greece   just  it  has  been  in  France  for  almost   a  year  now…  »  -  France     No  longer  being  the  master  of  its  own   destiny:  It’s  Merkel  who  decides   everything  
  • The  future  looks  good   17   The  future  isn’t  easy   But  it’s  in  our  hands   «  Fairly  resilient  »   …  but  still  in  control  of  their  destiny  :     Thanks  to  the  non   integration  to  Europe   Thanks  to  the   individual  responsibility   «  The  country’s  situation  seems  to  be  a  lot  better  than   other  European  countries  because  we’re  not  tied  into   policy  by  the  Euro.  We  still  have  full  control  over   our  own  destiny  as  it  were.  I  anticipate  things  will   get  better  especially  when  the  ConDem  government   get  booted  out  of  office,  when  everyone  realises  what  a   shambles  they  are  »  -    UK   «  We’re  doing  well  and  we’re  well  prepared  »   Problems  may  arise   Pensions  and  low  interest  rates   …  but  they  will  be  solved  calmly   Functioning  frameworks  for  dialogue  :   Companies,  government  and  trade  unions,  …   Not  in  a  very  good  shape  economically  speaking…   «  Germany  is  still  the  driving  force  of  Europe  and   still  number  one  in  terms  of  its  economy.  (…)  All  in   all,  I  think  that  Germany  can  be  counted  among  the   winners  (if  there  is  anything  to  be  won  from  the  crisis  »   -  Germany  
  • 18   When  your  children  are  your  age,  you  think  they  will  live  …  ?  
  • 2.  All  together,  or  alone  against  the  world  ?   19  
  • 20   All  together   Alone  against  everyone  (or  almost)   2  opposing  models   2.  All  together,  or  alone  against  the  world  ?   Two  opposing  views  of  the  main  players  in  the  recovery  process   Northern  Europe   Southern  Europe   A  mistrust  background   Difficulty  in  thinking  collectively   Confident  :  in  the  future  and  in  each  other   Combative:  individually  and  together  
  • 21   Consensus,  or  at  least  a  duty  to  agree   ALL  social  and  economic  institutions  have  a  positive  role  to  play      And  have  played  it  well  and  continue  to  do  so.   Government  and  opposition     Trade  unions   Big  companies   All  together   Europe  
  • 22   «  Without  the  trade  unions,  Germany  would   not  be  Germany!  They  are  indispensable  and   provide  a  counterbalance  for  social  inequalities.   Even  if  I’m  not  a  member  of  a  union,  I  find  them   good  and  very  useful!»  -  Germany   For  each  of  the  following   players,  would  you  say   that  they  offer  constructive   solutions  in  the  face  of   the  economic  crisis?   «  I  think  some  of  the  austerity  measures   are  a  step  in  the  right  direction.  We  need  to   reduce  the  UK’s  debt  burden  but  perhaps  not   as  deeply  or  quickly  as  is  currently  touted   by  the  tories  »  -  UK   All  together  
  • 23   Alone  against  everyone  or  almost   A  systemic  «  cancer  ».   NO  institutional  actor  is  seen  as  likely  to  provide  solutions.   Government  and  opposition     Trade  unions   Big  companies   Europe   «  The  measures  taken  are  not  popular  at  all  and  penalise  the  middle   classes.  It  wouldn’t  bother  me  if  the  following  condition  were  fulfilled   “THAT  THE  OFFICIALS  HAVE  THEIR  ASSETS  EXPROPRIATED   AND  ARE  PUT  IN  PRISON”,  THAT  IS  FOR  SURE!!!”»  -  Spain   «  Our  country  makes  me  sick  (…).  It’s  disgraceful,  I’m  ashamed  of   being  Italian  (…).  We’re  just  a  joke  to  the  rest  of  Europe,  our  money   disappears  into  the  pockets  of  those  people  who  call  themselves   “politicians”.  They  are  all  the  same,  they’re  thieves,  we’re  a  country  of   thieves.  The  only  thing  that  would  save  us  would  be  honesty,  a   word  that  is  unknown  in  Italy.  I  prefer  not  to  add  anything  else,   as  we  know  that  there  is  no  freedom  of  speech  in  this  country   »  -  Italy  
  • 24   Alone  against  everyone  or  almost   A  «  cancer  »  -  almost  -  systemic   The  same  critics  than  in  Spain  and  Italy.  But  in  more  moderate  terms.     Government  and  opposition     Trade  unions   Big  companies   Europe   «  Our  country  is  suffering  the  consequences  of  the  economic  crisis   and  our  government  seems  to  be  either  powerless  or  lazy!   I  don’t  think  we  will  save  the  French  economy  by  raising  taxes  and   increasing  the  number  of  working  tax  credit  beneficiaries!  The   government  doesn’t  seem  to  be  supporting  French  industry  which   would  assist  in  safeguarding  or  even  creating  jobs.  »  -  France   For  each  of  the  following   players,  would  you  say   that  they  offer  constructive   solutions  in  the  face  of   the  economic  crisis?  
  • 25   For  each  of  the  following  players,   would  you  say   that  they  offer  constructive   solutions  in  the  face  of   the  economic  crisis?   «  The  economy  will  be  saved  through  growth,  and  growth  can  only  come  from  businesses,  small  and  big.  Let’s   stop  demonizing  the  big  businesses:  they  are  the  ones  that  drive  the  medium-sized  enterprises  which   in  turn  drive  the  small  businesses,  all  of  which  provide  people  with  jobs.  »  -  France   European  companies,  our  hope  of  salvation  by  default?       The  most  able  to  find  solutions  VS  the  inability  of  public  actors.   Note:  less  confidence  in  big  business.   .     Less  valued  by  the  political   and  media  discourse   Suspected  of  collusion  with   the  financial  system,   Associated  with  large-scale   social  plans.  
  • 26   Hostility  vs  private/public  partnership   Open  mindedness  vs  private/public  partnership   ‘Yet  another  way  to   take  advantage  of  us’   ‘Everyone  to  his  trade’   ‘The  privatisations  were  a  disaster’   A  pragmatic  stance  :  using  the  power  and   efficiency  of  large  corporations   «  It  could  be  done  but  always  with  a  public  management  body  (…).  Partnerships  could  also  be   put  in  place  when  certain  businesses  offer  a  technical  skill  that  the  public  sector   doesn’t  have,  or  even  if  they  possess  greater  investment  capacity.  »  -  France     The  idea  of  a  private/public  partnership  seduces  French  and  Spaniard   European  companies,  our  hope  of  salvation  by  default?      
  • 3.  Over-prepared,     Well-prepared,     Unprepared  to  face  crisis   27  
  • 28   3.  Overarmed,  armed,  unarmed  to  face  recession     Contrasting  attitudes  to  social  cohesion  and  national  abilities.   3  models  emerge  :   «  Over-prepared  »   «  Well-prepared  »   «  Unprepared  »  
  • 29   The  «  over-prepared  »  model   «  Deutsche  Qualität,  Deutschland  über  alles  »   An  effective  government  policy   Historical  strength   A  flexible  labor   market   An  effective  social   dialogue   The  unique  German  quality   «  I  think  that  companies  are  well-prepared,  in  particular  because  they  can  fall  back  on  part-time   work  from  time  to  time.  (…)  Businesses  seem  to  be  doing  well,  and  I’m  very  optimistic  about  their   ability  to  survive  another  crisis,  should  it  occur.  »  -  Germany     A  doubt  on  the  ability  to  maintain  a  high  export  level   VS  a  strong  dependance  on  the  rest  of  Europe     «  Germany  is  dependent  on  its  exports  which  could  also  present  itself  as  a  major  weakness.  If   there  are  further  international  repercussions  on  the  economy,  it  will  have  a  very  big  impact  on   Germany.  »  -  Germany  
  • 30   The  «  well-prepared  »  model   An  insufficiently  stimulated  economy     Immigration  perceived  as  an  unfair   competition  for  «  British  workers  »   For  55%  of  Britons,  the  immigration  level  is   the  first  problem  to  solve  in  order  to   recover  from  the  crisis  more  quickly   «  The  British  bulldog  /  worker  spirit  »   A  position  outside   the  eurozone   A  strong  business  relationship  with   the  commonwealth  /  the  US   A  character  trait  that  is  valued  in  business  :   The  «  British  bulldog  spirit  »   «  There  are  many  companies  who  can’t  do   much  because  they  cannot  get  any  cash  from   the  banks.  They  won’t  go  broke,  but  cannot   expand.  They  just  coast  unproductively  »  -  UK     «  The  advantages  are:  pound   instead  of  euro,  island   isolation,  English  language,   economical  links  with   commonwealth  countries,   strong  presence  in   international  relations  »  -  UK  
  • 31   The  «  well-prepared  »  model   «  Bella  maniera  VS  vergogna  »   Escapist  fantasy  ?   Historical  and  heritage  assets   Creativity   «  Italian  recourcefulness  »   Tourism   Culture  History   «  Art  of  living  »   Innovation   «  One  of  our  country’s  strong  points  has  always  been   our  ability  to  adapt  to  the  most  extreme   situations,  our  imagination,  our  creativity.  »  -  Italie     The  know  how  :  the  «  made  in  Italy  »  that  has  to  be   defended   A  lack  of  civic  sense  from  population   A  tax  policy  that  plagues  businesses   «  If  Italians  were  to  change  their   mindset  to  be  more  like  Northern   Europe  and  quit  thinking  solely   about  how  to  cheat  each  other,   perhaps  we  would  be  moving  in  the   right  direction  »  -  Italie     Widespread  corruption  
  • 32   The  «  well-prepared  »  model   «  We’ve  got  no  oil…    But  ideas  –  and  taxes…  »   Escapist  fantasy  ?   Historical  and  heritage  assets   Creativity   Tourism   Culture  History   «  art  of  living  »   Innovation   The  know  how  :  the  «  made  in  France  »  that  has  to  be   defended   «    France’s  main  assets  during  the  crisis  are,   above  all,  advanced  know-how  in  certain  areas   (aerospace,  nuclear,  renewable  energies  such  as   solar,  luxury  goods,  tourism,  agriculture,  etc.).   These  skills  should  be  developed  further  so   they  can  be  exported.  »  -  France     A  social  model  that   implies  a  heavy   burden  on  businesses   Immigration  viewed   as  putting  a  strain  on   social  security   «  That’s  why  so  many  are  relocating!  So  the   government  needs  to  take  action  and  help  them!   Employers  are  not  all  looking  for  a  huge  profit!   Some  also  want  to  support  their  country  and  the   people  who  live  here.  »  -  France     For  more  than  7  French  out  ouf  10,  the   business  taxes  are  viewed    as  a   handicap  to  recover  from  the  crisis.  
  • 33   The  «  unprepared  »  model   The  feer  of  an   irreversible  fall   A  very  harsh  assessment  :  Spain  is   economically  killed  by  its  ruling  elites.   A  frequently  asked  question:   What  is  left  of  Spain  ?   «  The  main  problem  is  people’s  lack  of  confidence   in  their  elected  representatives,  but  how  are  they   supposed  to  trust  people  who  have  not  gone  into   politics  to  help  others  but  rather  to  steal  all  that   they  can,  to  enrich  themselves  at  the  expense  of   others,  not  giving  a  damn  whether  or  not  we’re   able  to  make  ends  meet  every  month?  To   overcome  the  crisis,  we  must  first  clean  up  the   political  class  of  this  country.  »  -  Spain     «  This  country  needs  a  major  movement  like  the  regeneration   movement  of  1898.  With  the  loss  of  trust  in  politicians,  the  economic   crisis,  the  crisis  of  values  (which  is  undoubtedly  worse),  we  are  losing   our  bearings.  (…)  It’s  like  a  century  ago,  the  socialists  are  responsible   for  everything,  we  can  see  it  in  the  centrifugal  forces  that  have  led   many  of  us  to  fear  living  in  the  soon-to-be  Ex-Spain.  There’s  no   possible  solution  if  we  cannot  learn  to  walk  together  on  the  same  path.   (…)  Transformed  into  a  country  made  up  of  “taifas’  kingdoms”,  which  is   a  serious  scourge  in  Spain,  we  will  have  absolutely  nothing  at  all.  I’m   sorry,  but  I  cannot  be  more  optimistic.  »  -  Spain     «  Regeneracionismo  »  VS  «  Apocalypse  Now»  
  • 4.  how  to  overcome  the   recession  ?   34  
  • 35   4.1  Different  solutions   depending  on  the  country   4.  how  to  overcome  the  recession  ?   4.2  Real  but  fragile  convergences  at   the  individual  level  
  • 36   Opening   strategy   Withdrawal   strategy   The  salvation,  outside  of  Europe?   The  main  idea  :   «  if  it  ain’t  broken,  don’t  fix  it  »   Persevere,  yes;     Question  how  things  are  done,  maybe  ;     Start  over  from  scratch  ?  Why  should  we  ?   «  The  UK  still  retains  a  global  brand,  and  provided  firms   open  their  eyes  further  than  Europe  and  the  US,  they  will   find  a  growing  middle  class  that  is  hungry  for  the  things   we  find  at  home  »  -  UK     «  In  my  opinion,  German  companies  have  pretty  much  kept  out   of  the  crisis  up  to  now.  This  is  because  they  export  to  many   countries,  especially  to  wealthy  countries  (such  as   China  and  Arab  countries)  where  demand  has  not  been   affected  as  much  by  the  European  crisis.  »  -  Germany     Appartenir  à  l’Union  européenne  est  plutôt…  ?   4.1  Different  solutions  depending  on  the  country  
  • Promoting  links  with  big   businesses  and  local   SMEs   37   Opening   strategy   Withdrawal   strategy   Looking  inward  to  help  developp  the  country   Protecting  the  made  in  France/Spain/Italy.     Protecting  the  national  economy,  local   employment,  local  demand  and  local   industries.   A  specific  issue  :   rebuilding  a  future  for   young  people  in  their   home  country   «  What  I  expect  from  big  businesses  in  times  of   crisis  is  a  more  responsible  attitude.  They  are   robust  enough  to  safeguard  jobs,  they  can  take   action  towards  sustainable  development:   prioritizing  short  distribution  chains  with   local  supply  from  French  SMEs  in  order  to   support  them  and  promote  French  know- how  rather  than  outsourcing  »  -  France     «  I  expect  them  to  know  how  to  get  involved  fully  to  combat  the  crisis  by   trying  to  create  jobs  as  much  as  they  can  and  investing  in  the  country,   by  putting  investments  outside  of  Spain  on  the  backburner»  -  Spain   «  SMEs  need  to  form  a  network,  to  share  common  strategies  (take,   for  example  the  case  of  the  12  companies  in  Modena  that  I  mentioned  in   my  previous  post),  to  seek  out  new  markets,  with  the  support  of  effective   government  agencies  »  -  Italy   72%  of  French,  77%  of  Italian     Consider  that  the  crisis  is  forcing  them  to  care  more   about  the  origin  of  the  products  they’re  consumming  
  • 38   4.2  Real  but  fragile  convergences  at  the  individual  level   To  change  consumption   habits   To  agree  to  make  efforts…  on  2  conditions   Concerning  the  individuals,  2  key  points  :  
  • 39   76%  of  the  Europeans  questioned  say   that  the  crisis  has  forced  them  to  reduce   their  consumption   Un  changement  de  consommation  déjà  en  cours…   88%  of  the  Europeans  questioned  say  that  the  crisis   has  caused  them  to  waste  much  less  (96%  en  Italie,   92%  en  Espagne)   In  each  of  the  following  areas,  how   will  the  amount  of  your  purchases   change  in  the  coming  months  ?  
  • 40   Personally,  for  your  country  to  overcome  the  crisis  more  quickly,  would  you  be  willing  to...?     Making  efforts…  
  • 41   Some  inevitable  efforts.   But  the  capacity  to  accept  them  is  linked  to  the  vision  of  the  country’s  future.  Its  responsiveness.   To  the    trust    and  confidence  given  -  or  not  -  to  the  leaders  who  propose  them...  …   The  vision  of  a  clogged  future   Corrupt  and/or  incompetent  elites.   Makes  the  effort  difficult  or  even  intolerable   The  vision  of  a  reassuring  past   Therefore  people  are  encouraged  to   respond  more  positively   The  first  condition  :  the  required  ROI   Negative  elasticity   Positive  elasticity   «    what  pains  us  the  most,  as  citizens,  is   that  they  have  come  together  to  rob  us  and   now  it’s  up  to  us  to  pay  for  it,  and  they’re   not  guilty  of  anything  because  they’re   protected  by  laws  made  by  and  for  them.   ENOUGH’S  ENOUGH!    »  -  Spain   «    For  us,  in  Germany,  the  crisis   did  not  have  any  impact  because   we  are  better  off(…)  Our   governments  (starting  with   Schröder)  have  handled  it  well    »   -  Germany    «    I  find  that  in  Germany,  we  are   doing  well.  Even  youth   unemployment  is  relatively  low   here.  We  certainly  need  more   reforms  in  order  to  stay   competitive  and  safeguard  our   jobs  »  -  Germany  
  • 42   Refused  by  85%  of  the  Europeans   The  2nd  condition  :  to  be  active  VS  passive   2  mesures  rejected  everywhere   Enduring  a  10%  drop  in  income  Enduring  a  10%  increase  in  taxes   Refused  by  87%  of  the  Europeans   «  I  do  not  want  higher  taxes;  we  are  already  taxed  on  everything.  I  refuse  to  accept  lower  wages  either;   our  wages  are  not  increasing  in  line  with  inflation,  and  I’ve  already  suffered  a  pay  cut.  »  -  France    
  • Acceptable  mesures   Suggesting  a  greater  ability  to  predict  and  control  our  lives   43   Training  to  improve  job  mobility   Accepted  by  70%  of  the  Europeans    «  Re-train  for  a  change  in  occupation.  It’s   essential.  Start  anew  or  die.  »  -  Spain   Building  up  a  supplementary  pension  in   order  to  grow  old  with  «  dignity  »   Accepted  by  66%  of  the  Europeans   «  As  a  freelancer  it’s  up  to  me  to  organize  my   pension.  I  get  no  help  from  the  state.  »  -   Allemagne   The  2nd  condition  :  to  be  active  VS  passive  
  • @FreeThinkingLab   44