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MM Diaries 2007 ENG
- 1. Mikhail Pozdeyev, IMOBIS center of Mobile Communication external relations specialist
- 3. Methods Geographical research scale Russia © Imobis 2008 May 29, 2009
- 5. Results © Imobis 2008 May 29, 2009
- 6. Alcoholic/ non-alcoholic beverage companies are leaders in MM use © Imobis 2008 May 29, 2009
- 7. The majority of mobile marketing campaigns were held in the third quarter of 2007 (summer-beginning of fall) © Imobis 2008 May 29, 2009
- 8. Federal MM campaigns are more popular than regional © Imobis 2008 May 29, 2009
- 9. Moscow region is the leader with quantity of regional MM campaigns © Imobis 2008 May 29, 2009
- 10. SMS services are the most popular technological platform for MM campaigns © Imobis 2008 May 29, 2009
- 11. Material prizes are the main motivational factor for MM campaigns © Imobis 2008 May 29, 2009
- 12. Average MM campaign participation cost for customer was 6.4 rub. © Imobis 2008 May 29, 2009
- 15. Contact: www.imobis.ru Phone +7 812 448 5012 E-mail [email_address]
Editor's Notes
- Marketing research branch of our company has prepared the report on the MM campaigns that took place in Russia during the year of 2007. This research s useful for us since it helps us better understand the industry and the trends that is taking place. Data that we gathered I will briefly summarize in this presentation. We hope that this information will be interesting and useful to all the participants of this event.