Hispanics Influential -- ok now what?

March 4, 2009 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Fast Forward Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 2

No One Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 3

Disputes The Figures Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 4

Over 45 million Sources: Pew Hispanic Center/US Census Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 5

largest ethnic group in the U.S. Sources: Pew Hispanic Center/US Census Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 6

15% of US population Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Oops! They forget… Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Any Boricua’s in the house? Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

That’s not counting Puerto Rico’s 3.9 million residents Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

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50 million by 2010 Sources: Pew Hispanic Center/US Census Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 12

138 million by 2050 Sources: Pew Hispanic Center/US Census Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 13

OMG is right! Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 14

30% of the population, still not counting Puerto Rico Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

U.S. Born Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 16

Outpacing immigration Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 17

1 in 2 births in Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 18

Hijole (wow) Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 19

60% below the age of 30 Sources: Pew Hispanic Center/US Census Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 20

compared to 42% of all U.S. residents Sources: Pew Hispanic Center/US Census Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 21

Remember the 1 in 2 births? Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 22

They have older siblings… Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 23

Hispanic teens represent 1:5 teens Sources: Pew Hispanic Center/US Census Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 24

$20 billion in spending power Sources: Pew Hispanic Center/US Census Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 25

Padre (Cool) Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 26

Lets play un juego Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 27

If the US Hispanic population where a country …how big would it be? Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Canada As big as any of these? Australia Greece Sweden Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Canada is 36th Australia is 51st Greece is 74th Sweden is 88th Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

We are mas grande! Can you say 28th largest country in the world Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

In the greater Los Angeles media market (5 counties) there are 6,598,578 Hispanics… Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

This would be the 99th largest country in the world. Jordan is 104th, Denmark is 108th, Norway is 114th and Ireland is 118th Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

There are over 2.5 million Hispanic-owned businesses in the US. Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

The growth rate by Hispanic businesses is 3 times the national average Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

10% of all small business are Hispanic Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

The Hispanic Market has notoriously been overlooked. Among some of the false perceptions are that Latinos don’t have spending power…? Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

$980 Billion in 2008 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

We were on track to hit $1 Trillion by 2010 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Alone, US Hispanics would be the 16th largest economy in the world Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Taiwan is 16th, Turkey is 18th, Poland 19th, Saudi Arabia 20th, and Israel 31st Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Which Latinos have the money? Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

397,148 Hispanic HH households in 2008 with annual income of over $150,000 609,624 households by 2013 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Hispanics spend 9% more time online than non-Hispanics Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

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Latinos over-index in Text Messaging: 42% Latinos 34% African Americans 28% Non-Hispanic Whites Sources: Pew Internet & American Life Project, More Access to Data and Information, March 5, 2008 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Latinos over-index in Mobile Games: 15% Latinos 11% African Americans 6% Non-Hispanic Whites Sources: Pew Internet & American Life Project, More Access to Data and Information, March 5, 2008 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Latino households over-index on cell phone expenditures, spending 106% of the amount spent by non-Latino households Sources: Latin Force, American Marketplace Datastream 2008 Series Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

66% Latinos report they keep up with the latest developments in technology Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

72% have computers and televisions in the same rooms Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

75% use the Internet and watch TV always or very frequently Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

40% go online to research products being advertised on TV Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Who are these people he’s talking about? Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

15.5 million Hispanics up to age 17 or 21% total population in this age group Sources: Latin Force, American Marketplace Datastream 2008 Series Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

In 2013, Hispanic youths 0 to 17 will balloon by another 11%, compared to a .04% increase among the Non-Hispanic youths ages 0 to 17 Sources: Latin Force, American Marketplace Datastream 2008 Series Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

In Los Angeles - 62% of 0 to 17 year olds are Hispanic Sources: Latin Force, American Marketplace Datastream 2008 Series Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

316 U.S. Counties in 2009 are ”majority-minority” meaning that the non-Hispanic white population is less than 50% in these areas, many of which are the largest counties in the nation. Sources: Latin Force, American Marketplace Datastream 2008 Series Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Sources: Latin Force, American Marketplace Datastream 2008 Series Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Retirement ages of 65 plus is disproportionately non-Latino. In 2013, Non-Latinos will form 92% of the retirement-age population. Sources: Latin Force, American Marketplace Datastream 2008 Series Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

This will have important implications for public service and economists planning the future of the American economy and its tax base. Sources: Latin Force, American Marketplace Datastream 2008 Series Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Q: So how as a community do we leverage this enviable position? Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Lets play what if? Big IDEAs + Marketing Strategy + Business Capital & Expansion Services 69

Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

This year it's estimated Americans will spend $558 billion dining out. Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

They account for 33% of all US retail electricity use Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

The average restaurant goes through 300,000 gallons of water a year Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008 Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

What if…Latino Restaurant owners: 1. Use Low-flow spray nozzles to save water. 2. Use Fluorescents which use a lot less energy than standard bulbs. 3. Have used frying oil picked-up and passed on to people who fuel their cars with it. 4. Buy local food - fish and meat don't travel far. Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

My point is…we are concentrated geographically and often by industry…with just these two realities there is influence to make change happen Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Gracias! (thank you) Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Interested in Latinos & Green? Visit: Email me: mitch@grupoentrada.com Special thanks to: Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Q: So how as a community do we leverage this enviable position? Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Hispanics Influential -- ok now what?

by Mitchell Posada on Jun 02, 2009

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Hispanics Influential -- ok now what? — Presentation Transcript

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