Multi-touch approach to empower the pipeline - morry morgan
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As marketing gury, Seth Godin, says, "Content marketing is the only form of marketing left." For this reason our marketing message must be consistent, as it flows across multiple media channels. The concept of 'Transmedia Storytelling', born out of the movies is now relevant to B2B sales as well.
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Multi-touch approach to empower the pipeline - morry morgan
- 4. Movie Game >> Book No links = Dissatisfaction
- 5. Movie Game >> Book Clear links = Satisfaction
- 9. Gary of UrbanForest says, “Every apartment is a unit which can be targeted to reduce it’s CO2 emissions. We do this one unit at a time.”
- 10. “We are joined by Gary of UrbanForest who is going to explain how each apartment acts as a unit to reduce CO2. Gary, welcome.” “Good morning.” “So, you are doing this one unit at a time, right?”
- 12. “As you can see from the building behind me, there are six apartments per floor and the building is 30 floors high. That means that there are 180 units in one building alone and we’ll target one unit at a time to reduce the CO2…”
- 13. “We’d like to thank Gary and his team from UrbanForest who have sponsored today’s Earth Day event. Please talk to Gary and his team about reducing CO2, one unit at a time.”
Editor's Notes
- Key Message, “Use content interlinked to touch potential clients within the pipeline, because as you’ll see ‘Content marketing is the only marketing left’.”
- Engaging the customer/client takes more than simply throwing advertisements, videos and podcasts at the customer eye balls and ears, it requires a movement from online to offline, where true sales begins for most products. Some exceptions are Amazon.com, which has no sales people, although the authors, like myself, act as surrogate sales, since it is our produce that is being sold on the Amazon market. But ultimately, a successful multi-touch approach moves from O to O. This is also called Transmedia Storytelling. Let me explain
- The Hunger Games created a problem when the actors cast in the movie did not possess the ‘dark skin’ described in the book.
- QR Code stands for Quick Response Code.
- Red Bull advertisement was in a subway which didn’t have mobile phone access. The Continental Airlines inflight magazine had a QR code (accessible during the few minutes before taking off and landing, and the link was inaccessible to a mobile phone (off screen popup buttons)
- No one wants to tell everyone on the subway that they have bedbugs.
- Mortein states that Louie the Fly will be ‘killed’, and encourage feedback on Facebook. 16,000+ users ‘Like’ Louie and Morteen says Louie will stayBut at the same time 190 jobs at the Mortein factory are cut, and angry comments appear on Facebook page.“’Wow nice going Mortein! Using an ad campaign to cover the fact that you're taking more Aussie jobs overseas!”
- Engaging the customer/client takes more than simply throwing advertisements, videos and podcasts at the customer eye balls and ears, it requires a movement from online to offline, where true sales begins for most products. Some exceptions are Amazon.com, which has no sales people, although the authors, like myself, act as surrogate sales, since it is our produce that is being sold on the Amazon market. But ultimately, a successful multi-touch approach moves from O to O. This is also called Transmedia Storytelling. Let me explain