EPM   Master of Business Program in Entrepreneurship Management




         New Product


                               ...
EPM   Master of Business Program in Entrepreneurship Management



  Alarm Navigator
EPM   Master of Business Program in Entrepreneurship Management

 Sun Block Coat
EPM   Master of Business Program in Entrepreneurship Management
  Helmet Bluetooth
EPM   Master of Business Program in Entrepreneurship Management
0.3     50,000

                                 0.5
              Alarm Navigator            30,000
                  22,...
Scoring Model
A Profile Sheet
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management




          New Product
                               Q...
EPM      Master of Business Program in Entrepreneurship Management
  Helmet Bluetooth




      แท่นช๊าต
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management




            Customer Need                   Score

   ...
EPM   Master of Business Program in Entrepreneurship Management
EPM    Master of Business Program in Entrepreneurship Management


Composit ชนิด Corbon - dyneema
EPM   Master of Business Program in Entrepreneurship Management



                               Good Ventilation
EPM   Master of Business Program in Entrepreneurship Management


                                                    USB ...
EPM   Master of Business Program in Entrepreneurship Management




         Good Design
EPM   Master of Business Program in Entrepreneurship Management




                               Easy Control Button
EPM   Master of Business Program in Entrepreneurship Management




      Poly Carbonate
EPM   Master of Business Program in Entrepreneurship Management



                                                EPS foam
EPM   Master of Business Program in Entrepreneurship Management
EPM         Master of Business Program in Entrepreneurship Management




Bluetooth compliance:
Bluetooth version 1.2 spec...
EPM   Master of Business Program in Entrepreneurship Management




      Quality Function Deployment,
                  (...
= 5 คะแนน
= 3 คะแนน
= 1 คะแนน
EPM   Master of Business Program in Entrepreneurship Management




         New Product

                                ...
EPM      Master of Business Program in Entrepreneurship Management
  Helmet Bluetooth




      แท่นช๊าต
EPM   Master of Business Program in Entrepreneurship Management
EPM           Master of Business Program in Entrepreneurship Management




Bluetooth compliance:
Bluetooth version 1.2 sp...
EPM      Master of Business Program in Entrepreneurship Management

                   Type of Helmet                     ...
EPM   Master of Business Program in Entrepreneurship Management
EPM         Master of Business Program in Entrepreneurship Management




ที่มา : http://www.btworldlease.co.th/motorcycle...
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management
EPM                                           Price
      Master of Business Program in Entrepreneurship Management
      ...
EPM   Master of Business Program in Entrepreneurship Management




                            ตารางต้นทุน
      ต้นทุนวั...
EPM Master of Business Program in Entrepreneurship Management
  Forecasting
    Years          1         2          3     ...
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management
EPM   Master of Business Program in Entrepreneurship Management
EPM       Master of Business Program in Entrepreneurship Management



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 นายโฆษิต ถิรจรุง
 monsadako@hotm...
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New Product Development # Helmet Bluetooth

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New Product Development
Helmet Bluetooth

Production by :
นายโฆษิต ถิรจรุง
Kosit Thirajarung
EPM , KMUTT
Thailand

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New Product Development # Helmet Bluetooth

  1. 1. EPM Master of Business Program in Entrepreneurship Management New Product EPM : Group 2 By : Kosit Thirajarung
  2. 2. EPM Master of Business Program in Entrepreneurship Management Alarm Navigator
  3. 3. EPM Master of Business Program in Entrepreneurship Management Sun Block Coat
  4. 4. EPM Master of Business Program in Entrepreneurship Management Helmet Bluetooth
  5. 5. EPM Master of Business Program in Entrepreneurship Management
  6. 6. 0.3 50,000 0.5 Alarm Navigator 30,000 22,000 0.2 -40,000 0.3 300,000 0.4 New Product Sun Block Coat 50,000 50,000 0.3 -20,000 0.5 1,000,000 Helmet Bluetooth 0.3 560,000 400,000 0.2 -300,000
  7. 7. Scoring Model
  8. 8. A Profile Sheet
  9. 9. EPM Master of Business Program in Entrepreneurship Management
  10. 10. EPM Master of Business Program in Entrepreneurship Management New Product QFD EPM : Group 2
  11. 11. EPM Master of Business Program in Entrepreneurship Management Helmet Bluetooth แท่นช๊าต
  12. 12. EPM Master of Business Program in Entrepreneurship Management
  13. 13. EPM Master of Business Program in Entrepreneurship Management Customer Need Score Light Weight 3 Easy to use 1 Reliable 5 Nice 2 Comfortable 4
  14. 14. EPM Master of Business Program in Entrepreneurship Management
  15. 15. EPM Master of Business Program in Entrepreneurship Management Composit ชนิด Corbon - dyneema
  16. 16. EPM Master of Business Program in Entrepreneurship Management Good Ventilation
  17. 17. EPM Master of Business Program in Entrepreneurship Management USB Port
  18. 18. EPM Master of Business Program in Entrepreneurship Management Good Design
  19. 19. EPM Master of Business Program in Entrepreneurship Management Easy Control Button
  20. 20. EPM Master of Business Program in Entrepreneurship Management Poly Carbonate
  21. 21. EPM Master of Business Program in Entrepreneurship Management EPS foam
  22. 22. EPM Master of Business Program in Entrepreneurship Management
  23. 23. EPM Master of Business Program in Entrepreneurship Management Bluetooth compliance: Bluetooth version 1.2 specifications Supported Bluetooth profiles: A2DP (for music playing and AVRCP profiles (for remote control), headset and hands-free profiles Operating range: Up to 10 meters Talk time: Up to 16 hours talk time - up to 14 hours music streaming Stand-by time: Up to 240 hours Weight (headset): 100 grams Charging time: Approximately 2 hours Materials: Primarily thermoplastic polyruethane and polycarbonate plastics
  24. 24. EPM Master of Business Program in Entrepreneurship Management Quality Function Deployment, (QFD)
  25. 25. = 5 คะแนน = 3 คะแนน = 1 คะแนน
  26. 26. EPM Master of Business Program in Entrepreneurship Management New Product EPM : Group 2
  27. 27. EPM Master of Business Program in Entrepreneurship Management Helmet Bluetooth แท่นช๊าต
  28. 28. EPM Master of Business Program in Entrepreneurship Management
  29. 29. EPM Master of Business Program in Entrepreneurship Management Bluetooth compliance: Bluetooth version 1.2 specifications Supported Bluetooth profiles: A2DP (for music playing and AVRCP profiles (for remote control), headset and hands-free profiles Operating range: Up to 10 meters Talk time: Up to 16 hours talk time - up to 14 hours music streaming Stand-by time: Up to 240 hours Weight (headset): 100 grams Charging time: Approximately 2 hours Materials: Primarily thermoplastic polyruethane and polycarbonate plastics
  30. 30. EPM Master of Business Program in Entrepreneurship Management Type of Helmet Price ( Bath ) Premium 2500 – 3000 Standard 700 – 1000 Economic 400 - 600
  31. 31. EPM Master of Business Program in Entrepreneurship Management
  32. 32. EPM Master of Business Program in Entrepreneurship Management ที่มา : http://www.btworldlease.co.th/motorcyclesSold001.htm
  33. 33. EPM Master of Business Program in Entrepreneurship Management
  34. 34. EPM Master of Business Program in Entrepreneurship Management
  35. 35. EPM Master of Business Program in Entrepreneurship Management
  36. 36. EPM Price Master of Business Program in Entrepreneurship Management Accessories ( Bath ) 300 200 50 600 550 Total Cost 1,700
  37. 37. EPM Master of Business Program in Entrepreneurship Management ตารางต้นทุน ต้นทุนวัตถุดิบ 1,700 ต้นทุนการดาเนินงาน 300 กาไรที่ต้องการ 500 ราคาขาย 2,500
  38. 38. EPM Master of Business Program in Entrepreneurship Management Forecasting Years 1 2 3 4 5 Sale Forecast 3000 3360 3763 4215 4721 Growth Rate % 18 % 22 % 26 % 28 % 33 %
  39. 39. EPM Master of Business Program in Entrepreneurship Management
  40. 40. EPM Master of Business Program in Entrepreneurship Management
  41. 41. EPM Master of Business Program in Entrepreneurship Management
  42. 42. EPM Master of Business Program in Entrepreneurship Management
  43. 43. EPM Master of Business Program in Entrepreneurship Management
  44. 44. EPM Master of Business Program in Entrepreneurship Management
  45. 45. EPM Master of Business Program in Entrepreneurship Management
  46. 46. EPM Master of Business Program in Entrepreneurship Management
  47. 47. EPM Master of Business Program in Entrepreneurship Management Production By : นายโฆษิต ถิรจรุง monsadako@hotmail.com New Product Development EPM , KMUTT Company : - Upload : 2010
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