Landing Page Optimization Tips (SES London 2012)

6,595 views

Published on

Getting someone to come to your website is only half the battle. Once visitors arrive, the landing pages are a crucial component in moving them to act. If your conversion rate is too low, you are literally turning away business. This session will give you a crash course in how to tune and tweak your key web pages to get the conversion.

Published in: Technology, Business

Landing Page Optimization Tips (SES London 2012)

  1. Nathan Richter Director, Strategic Services@monetate London%|%20–24%Feb,%2012%|%#seslondon
  2. @monetate London%|%20–24%Feb,%2012%|%#seslondon
  3. single one-time viewercut & paste tag browser
  4. 100.0% 90.0% 80.0% 70.0% 60.0% 61% do less 50.0% than 5 tests per month 40.0% 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% >100 >1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Response 2010: 222 Source: 2011 Conversion Report from eConsultancy Response 2019: 271 @monetate London%|%20–24%Feb,%2012%|%#seslondon
  5. @monetate London%|%20–24%Feb,%2012%|%#seslondon
  6. Inbound Visitor Profilesearch keyword/term, Visitor brand affinity, prior purchase history, preferences, etc.search engine, social referrerCustomer Groups TimeAffinity, Preferences, Multi- When do they visit, when do theychannel, Member researchBehavior GeographyVisitor recency, frequency, Site Geo location of visitor, location ofinteraction nearest store, nearest distribution center @monetate London%|%20–24%Feb,%2012%|%#seslondon
  7. Customer ProfileSite Content Keyword @monetate London%|%20–24%Feb,%2012%|%#seslondon
  8. ‣ Testing tool(s)‣ Platform Capabilites‣ People power‣ Promotions?‣ Merchandising‣ Creative/Design‣ IT/Development‣ Analytics @monetate London%|%20–24%Feb,%2012%|%#seslondon
  9. @monetate London%|%20–24%Feb,%2012%|%#seslondon
  10. Gear - Official Site100’s of waterproof jackets in stockFREE shipping on all orders over $60 @monetate London%|%20–24%Feb,%2012%|%#seslondon
  11. @monetate London%|%20–24%Feb,%2012%|%#seslondon
  12. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 @monetate London%|%20–24%Feb,%2012%|%#seslondon
  13. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 @monetate London%|%20–24%Feb,%2012%|%#seslondon
  14. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 @monetate London%|%20–24%Feb,%2012%|%#seslondon
  15. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 @monetate London%|%20–24%Feb,%2012%|%#seslondon
  16. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets @monetate London%|%20–24%Feb,%2012%|%#seslondon
  17. Average conversion improvement range 5%-20% ( as high as 100% ) 1. Copy 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $602. Images3. Product @monetate London%|%20–24%Feb,%2012%|%#seslondon
  18. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets TOP RATED TOP RATED
  19. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets TOP RATED TOP RATED
  20. Average conversion improvement range 25%-40% ( as high as 150% ) 1. Natural - lower acquisition cost 2. Paid - part of ROI analyis @monetate London%|%20–24%Feb,%2012%|%#seslondon
  21. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets @monetate London%|%20–24%Feb,%2012%|%#seslondon
  22. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets @monetate London%|%20–24%Feb,%2012%|%#seslondon
  23. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets TOP RATED TOP RATED @monetate London%|%20–24%Feb,%2012%|%#seslondon
  24. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets @monetate London%|%20–24%Feb,%2012%|%#seslondon
  25. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets TOP RATED TOP RATED TOP RATED TOP RATED @monetate London%|%20–24%Feb,%2012%|%#seslondon
  26. Conversion impact as high as 55% @monetate London%|%20–24%Feb,%2012%|%#seslondon
  27. 100’s de chaquetas impermeables en el envío de archivo LIBRE de todos los pedidos de más de $ 60Waterproof Jackets TOP RATED TOP RATED @monetate London%|%20–24%Feb,%2012%|%#seslondon
  28. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets meilleure examiné meilleure examiné TOP RATED @monetate London%|%20–24%Feb,%2012%|%#seslondon
  29. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets TOP RATED TOP RATED @monetate London%|%20–24%Feb,%2012%|%#seslondon
  30. Conversion improvement as high as 100% @monetate London%|%20–24%Feb,%2012%|%#seslondon
  31. @monetate London%|%20–24%Feb,%2012%|%#seslondon
  32. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets TOP RATED TOP RATED @monetate London%|%20–24%Feb,%2012%|%#seslondon
  33. Make it @monetate London%|%20–24%Feb,%2012%|%#seslondon
  34. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Waterproof Jackets @monetate London%|%20–24%Feb,%2012%|%#seslondon
  35. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 @monetate London%|%20–24%Feb,%2012%|%#seslondon
  36. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 TOP RATED @monetate London%|%20–24%Feb,%2012%|%#seslondon
  37. ‣ Average conversion improvement = 5% to 20%‣ Up to 55% conversion impact‣ Up to 150% conversion impact‣ Up to 100% conversion improvement‣ Priceless! @monetate London%|%20–24%Feb,%2012%|%#seslondon
  38. 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 61% do less than 5 tests per month 40.0% 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% 100 1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Response 2010: 222Source: 2011 Conversion Report from eConsultancy Response 2019: 271 @monetate London%|%20–24%Feb,%2012%|%#seslondon
  39. 100.0% Avg. Monetate customer runs 90.0% 80.0% 40-60 campaigns per month 70.0% 60.0% 50.0% 61% do less 40.0% than 5 tests per month 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% 100 1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Source: 2011 Conversion Report from eConsultancy Response 2010: 222 Response 2019: 271 @monetate London%|%20–24%Feb,%2012%|%#seslondon
  40. Don’t Expert Marketing ResourcesForget Valuable case studies, eBooks, white papers, webinars, and infographics http://monetate.com/resources Contact: nrichter@monetate.com @monetate London%|%20–24%Feb,%2012%|%#seslondon

×