Sex Scandal Crisis for Penn State UniversityJoe Paterno and Jerry Sandusky By: Molly Ehrhardt Whitney Smith Kailin Moore Michelle Arena
History/Background of Penn StatePennsylvania State University was founded in1855, and since then has grown to 24 campus-esIts academics are compared to the Ivy LeagueuniversitiesPenn State had worked very hard for this pres-tigious reputation, and demanded the same ofall its employees
Joe PaternoDecember 21, 1926-January 22, 2012 (age 85)Head Coach for 45 yearsWas a beloved figure in the college communityHad five undefeated seasons, 33 bowl appearances, and two National ChampionshipsHe and his wife, Sue, donated more than $4 million to Penn State
Jerry SanduskyPenn State assistant coachWorked under Paterno for 31 football seasons,from 1969 to 1999Retired from his position but continued his in-volvement at the school as a coach emeritus.
CrisisSandusky started a charity in 1977 to help troubled children in PennsylvaniaSeveral children from his organization were Victims8 boys were brought onto Penn State’s campus, where they were molested and rapedRanging in age from 8 to 17http://www.youtube.com/watch?v=ZmDEpnjRIYo&feature=related
Victims 8 Victims in total Victim#1- Mother says Jerry began to pull her son out of class and secretly force the boy to perform sex acts on him. Her son began asking for information about identifying "sex weirdos" -- and when she asked why, he told her he thought Jerry was one of those people.http://www.tmz.com/2011/11/11/penn-state-scandal-vic
Victims contdVictim#2- Graduate assistant caught Sandusky forcing himself on a 10-year-old boyReported to multiple people, but police were never notifiedSandusky was told not bring any more boys from Second Mile back onto the campus.
Crisis ManagementIt was swept under the rugActed as though the scandal never happenedTried to save their reputation by taking the least amount of corrective action possible
3 Cs Compassion. Credibility. Control.Compassion- Not penalized until late 2011Credibility- So many people knew about the rapes, but no one said anythingControl- The situation was left alone until the abuse charges spread and the story broke out
Media coverageBad relationship with the mediaInterviews had no compassionLittle communicationVery unorganizedExtremely delayedUnprofessional
Reputation/ImageJoe Paternos reputation was destroyedUniversitys reputation with the media- destroyedWith the public- destroyedFuture students were nervous and....Most Alumni stayed loyal
Prodroms- Time line1994 – Boy known as Victim 7 in the reportmeets Sandusky through The Second Mileprogram at about the age of 10.1994-95 – Boy known as Victim 6 meets San-dusky at a Second Mile picnic at Spring CreekPark when he is 7 or 8 years old.1995-96 – Boy known as Victim 5, meets San-dusky through The Second Mile when he is 7or 8, in second or third grade.
Time Line Contd1996-97 – Boy known as Victim 4, at the age of 12 or 13, meets Sandusky while he is in his second year participating in The Second Mile program.1996-98 – Victim 5 is taken to the locker rooms and showers at Penn State by Sandusky when he is 8 to 10 years old.Jan. 1, 1998 – Victim 4 is listed, along with Sanduskys wife, as a member of Sanduskys family party for the 1998 Outback Bowl.1998 – Victim 6 is taken into the locker rooms and showers when he is 11 years old. When Victim 6 is dropped off at home, his hair is wet from showering with Sandusky. His mother reports the incident to the university police, who investigate.
RecoveryA full recovery for Penn State will take yearsAll they wanted was to regain the confidence that was lostCrisis management plan was not used correctlyNot prepared for a sex-abuse crisishttp://www.youtube.com/watch?v=4UuaL7myqnM
Corrective ActionJoe Paterno was fired on November 9thJerry Sandusky was arrested on November th 5 with 40 criminal counts related to sexual abuse of childrenAthletic director, Tim Curley, and Senior Vice President for Business, Gary Schultz were “charged with perjury and failure to report to authorities what they knew, as required by state lawPresident Graham Spainer had been fired
Nittany Lions IconIconic logo might be retired
Almost six months later,Penn State is still feeling repercussions from both the crisis itself and the way it was handledIt was very preventableShould have been handled much more effectively