The document discusses the role of design in persuasive presentations. It emphasizes that design is important for conveying messages to targeted audiences. It provides tips on different slide types, storyboarding, and using visuals instead of just text to make presentations more persuasive. The document suggests that design elements like graphs, diagrams, quotes and images can help audiences understand complex data and concepts in a simple manner.
74. Sales Compared to Competitors
S$ 6,00,000
S$ 4,50,000
Pharma A
Pharma B
Pharma C
Pharma D
Pharma E
Pharma F
Pharma G
Pharma H
Pharma I
S$ 3,00,000
S$ 1,50,000
December
November
October
September
August
July
US$ 0
75. 600
Pharma A
Pharma D
Pharma G
Pharma H
450
300
150
0
600
450
300
150
0
July
Aug
Sep
Oct
Nov
Dec
July
Aug
Sep
Oct
Nov
Dec
Note: All figures in $ ‘000
76. Trailing, by a mile
600
Pharma A
Pharma D
Pharma G
Pharma H
450
300
150
0
600
450
300
Average Pharma E
150
0
July
Aug
Sep
Oct
Nov
Dec
July
Aug
Sep
Oct
Nov
Dec
Note: All figures in $ ‘000
77. Unable to Gain Traction
July 2012
Aug 2012
450
295
140
390
375
390
300
150
390
550
565
600
Sep 2012
245
142
110
153
145
95
100
0
570
600
450
465
570
460
550
385
300
255
188
150
190
185
262
200
80
90
65
0
A
D
G
Oct 2012
H
E
A
D
G
H
Nov 2012
E
A
D
G
H
E
Dec 2012
Note: All figures in $ ‘000