Steer Your Mobile Social Marketing Strategy


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In today's society with more than half of the World Population are using mobile devices, it's no wonder that businesses in all fields are doing their best to make their company mobile-friendly.
Mobile platforms and tablets have become products of this technological adaptation, and it’s no wonder that even restaurant, food & hospitality industry are catching on by plugging in to Location based marketing .
How can a restaurant adequately engage their customers through mobile phones? The two biggest ways include online ordering and delivery apps and rewards apps ( rewards redemption )
Restaurants across the World have been working over the years to bring Three important things together: Food , Mobile and Social Media

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Steer Your Mobile Social Marketing Strategy

  1. 1. Steer your Mobile Social Marketing Strategy !
  2. 2. Multimedia• Nothing will get people more excited than a cool picture or an awesome video• Excited people are the biggest spenders!
  3. 3. Mobile Sites
  4. 4. Mobile Sites• Mobile is getting hotter by the day!• When people get hungry they search for you with their smartphones• Mobile websites convert potential customers into paying customers much more effectively Mobile Graphics courtesy SqueezeMobi
  5. 5. Crank Up Your Revenues• The mobile web is the fastest growing communication channel in history• Soon it will be the Mobile Web that will be the #1 source of information in the world!• You need to monetize this! Mobile Graphics courtesy SqueezeMobi
  6. 6. Crank Up Your Revenues• People on the go and tourists frequently use their smartphones to find a place where they can eat• Mobile will allow you to have all these hungry bellies marching to your restaurant!• Having a mobile presence is not an option any more! Mobile Graphics courtesy SqueezeMobi
  7. 7. Customer Engagement • Be connected to your customers anywhere and anytime! • Customers can: – take advantage of your specials and coupons – opt-in for coupons or event information in your restaurant – make a reservation – and much much more! Mobile Graphics courtesy SqueezeMobi
  8. 8. Enhanced Experience• Modern customers want • Forward-thinking an easy experience restaurants are adding – In the restaurant diet and calorie – On the web information to their – From their smartphone online menus
  9. 9. Customers as brand advocates• 67% of mobile web viewers are more likely to recommend your restaurant than desktop viewers• Younger customers prefer the mobile version of your site
  10. 10. The Art Of Not Missing Out On Business • Mobile marketing represents a great opportunity to all restaurants • Your customers are on the move. – They might be just around the corner but will they know about you? • Get those last minute customers by going mobile!
  11. 11. The Art Of Not Missing Out On Business• Remember customers want to interact with you just as much as you want to interact with them• Not having a mobile optimized site will drive people on the go away from you• Your competitors are going mobile• So stay competitive!
  12. 12. MobileLandingPages
  13. 13. Mobile Landing Pages• Why use a mobile • You need to capture the landing page when you contact information of can have a full-blown these potential mobile version of your customers website? • Here is why…• When customers are visiting your site they leave no trace – you can’t tell anyone was ever there
  14. 14. Contact Your Customers• Contacting your customers and informing them about your special events and offers increases revenue• They can’t come if they don’t know!• So stay in touch!
  15. 15. Make A List Of Your Customers• A landing page is an • Give away freebies & effective and simple capture their info! way of gathering a • It will pay back! potential customer’s contact information• Create a landing page with a special offer in exchange for an email or a phone number
  16. 16. Spread The Word• Now you have a list of your regular and potential customers!• Don’t spam, offer value!• They will keep on coming back!• Your revenues will go through the roof!
  17. 17. SocialMedia
  18. 18. Social Media• Social Media is here to • Social Media doesn’t stay cost money, only time• It is a relatively • Resistance to Social inexpensive marketing Media is futile! tool• Particularly useful for smaller businesses that cannot afford big marketing campaigns
  19. 19. Compete• Your competitors are already making it big in the Social Media world• If your business does not have a social media presence you will miss out on revenues• Your competitors are engaging customers using Social Media. It’s time to compete!
  20. 20. Get Involved• Social Media is not just about creating a Facebook Fan page• Active management is essential• Listen to your customers’ feedback• Converse with your customers• Build rapport
  21. 21. Be User Friendly • Link your Social Media pages with your site • Don’t depend on customers to hunt down your Social Media themselves – more than half are sure to give up! • Place links front and center so no one will miss them! • Make it easy for them to refer you (or like you)
  22. 22. Rewards• Reward all those that • Offer discounts, free take time to write you drinks or special positive referrals treatment like preferred• Rewards will seating to all those who incentivize others to recommend your join in! restaurant• Create a snowball effect with positive referrals and dominate your competitors!
  23. 23. Improve• Analyze both good and • The customer’s point of bad feedback gathered view is important and from Social Media their feedback may be• Keep the good and fix invaluable! the bad
  24. 24. Branding• Social Media is great for creating your brand!• Make your brand known to the whole world!• Attract not only locals but also people from other cities and countries!
  25. 25. Options• There are many social media platforms…too many in fact…• It might be overwhelming at first for restaurants that are just starting out with Social Media• Here is what we recommend!
  26. 26. acebook
  27. 27. Facebook Fan Pages• Facebook is the most popular social media platform• Facebook Fan Pages are a great way to collect feedback from your customers
  28. 28. Facebook Is Big• There are currently over 900 million users on Facebook• Crowd builds even bigger crowd• Start attracting people now!
  29. 29. Spread The Word• Spread your brand!• Spread information about your special events and offers!• Facebook allows you to choose your target audience – Use that to effectively drive customers to your business
  30. 30. Reputation• Collect feedback from your customers and respond to their questions• Raise your responsiveness – improve your reputation!• Thousands of fans will provide you with the reputation and a promotional channel to boot!
  31. 31. Build Relationships• Facebook Fan Pages are • Facebook Fan Pages are an amazing opportunity an amazing opportunity to build relationships to build relationships with your customers with your customers • Make your fan page less about you and more about your customers • Don’t spam – let your promotions be of value to others
  32. 32. YouTube
  33. 33. YouTube • YouTube is the second largest search engine in the world • Having a YouTube Channel helps your SEO • Combine Facebook with YouTube to drive even more traffic
  34. 34. Turn It Into A Video• Turn your events and advertisements into a video!• Stream your cooks making food and show it to customers• Everybody likes videos – get your customers excited!
  35. 35. Google Owns YouTube• You might not be aware but Google bought YouTube• Creating a YouTube channel will instantaneously increase your SEO• Use video to score higher in Google’s search results!
  36. 36. Promotion & Branding• YouTube isn’t just for watching cute kittens• Every big company and most small businesses have a YouTube channel• You need to compete!• Do you want to lose to that Chinese restaurant across the street just because they have a YouTube channel and you don’t?
  37. 37. Your Own Broadcast• A good video gives a better impression than any photo• YouTube is like a personal TV station – broadcast your advertisements for free to the whole world!
  38. 38. Get A Copy Today! Envision To Profit from The Power Of Mobile Social Media in Social Customer EngagementEasy Read for all who wish to Harness on The Power Of Mobile and Social MediaAvailable at Most Leading eBookstore