For customer service professionals, when it comes to reaching the new "connected" consumer, it’s no longer a question of doing what’s always been done, only better. It’s now a question of doing customer service differently. This meta study takes a look at leading analyst research from firms like Forrester and Altimeter Group to identify how customer service models must adapt to keep up with the evolving needs of new consumers to deliver exceptional, frictionless experiences across touchpoints.
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Customer Service that's Different
1. WITH MALCOLM NETBURN
Customer Service that’s Different,
Not Just Better, Will Win the Hearts of New Consumers
Malcolm Netburn
Chairman and CEO of CDS Global