At last, a way to GUARANTEE your blog posts will be read


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How to ensure that people will read your blogs

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At last, a way to GUARANTEE your blog posts will be read

  1. 1. At last, a way to GUARANTEE your blog posts will be read
  2. 2. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars
  3. 3.  Are you blogging away but not getting the traffic or response you’d like?  Or wondering whether you’re reaching your target audience in a meaningful way?  Or worrying about how to get noticed online?
  4. 4. The chances are, unless you’ve got this one essential component of your blogging right, you’re not going to get noticed online at all
  5. 5. This one aspect of your blog post is so critical that it alone will guarantee success (or failure) if you get it right (or wrong)
  6. 6. The mystery success factor to get noticed online?
  7. 7. It’s your headline  It’s been proven that 8 out of 10 people will read a headline but only 2 out of 10 will go on to read further  When you consider you’ve only got 3 seconds to catch someone’s attention it’s critical your headline hits the mark  Your headline must make a compelling promise (see my headline for this post as an example) or offer a solution for a pressing need or desire (ditto)
  8. 8. And, as if that’s not enough, it must also make the reader want to visit your blog to read more! So, no pressure then!
  9. 9. The good news!  The good news is, if you get your headlines right you’ll see a massive increase in traffic, engagement and opt- in’s to your list  It’s worth investing the time to improve your copywriting skills and learning how to write amazingly awesome headlines which will get you noticed online
  10. 10. Get Noticed Online: #1 Success Tip  The secret is to always write your headlines FIRST  Understand what your audience needs and write headlines that promise to meet that need  Then write a blog post or article that delivers on that promise
  11. 11. An added bonus You can apply the same strategy to Social media It’s all about standing out, getting noticed, and solving the pressing needs of your market If you think of your tweets and status updates as headlines you can focus on writing problem-solving, key phrase rich updates that attract new readers and make them want to visit your blog to learn more
  12. 12. How to write headlines that will turn browsers into customers
  13. 13. Firstly, head straight over to Copy blogger and sign up for a free copy of their brilliant copywriting guide: How to Write Magnetic Headlines
  14. 14. Brian Clark and Sonia Simone are two of the (if not “the”) best copywriters on the web and you can learn so much from them about writing “killer content” that will totally transform your business
  15. 15.  Tip #2 is to start a SWIPE file of headlines that catch your eye and make you sit up and take notice  Join the lists of other bloggers and online marketers in your field and keep a file of their best headlines  Learn from them and adapt their headlines for your audience
  16. 16.  Don’t limit yourself to just blog headlines either  Look at newspapers and magazines  The tabloids have perfected the art of the “buy me now to find out more” headline  And browse through Facebook or Twitter and see which headlines jump out at you
  17. 17. Time for Action!
  18. 18. My challenge for you, for the next week, is to become a better copywriter Using the tips above, write 2 or 3 amazing headlines that will get you noticed and radically improve your business Try it for a week and let me know how it impacts your business
  19. 19. I can’t wait to hear how you get on
  20. 20. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars
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