3. MEGATRENDIT
1. Kaupungistuminen (urbanization)
2. Teknologinen murros
(Accelerating technological change)
3. Väestön ikääntyminen (aging)
4. Globalisaatio (Greater global connections)
Mc Kinsey: No Ordinary Disruption: The Four Global Forces Breaking All the Trends, (Public Affairs, May 2015).