1. Michael Speciale
242 11th Street San Francisco, CA 94103 (650) 218-0176 MJSpeciale@gmail.com
Summary: 6+ years integrating Entertainment & Sports strategy and tactics for Marketing & PR
campaigns. Direct Consumer Tech, Mobile and Social Media experience leveraging Talent Services,
Product Placement, Events, Sponsorships, Partnerships and Causes to generate media exposure.
Sports & Entertainment Services – Marketing & PR Consultant 10/2010-Present
Fans Against Violence, Partnership & Talent Relations Advisor
Oakland Raiders & San Diego Chargers, FanShake Partnership
ESPN Outside the Lines, Fan Violence (feature segment)
Comcast Sports Net CA, Raiders Report (athlete partnership segment)
Dream League, Brand Development & Athlete Partner Relations Consultant
NBA All-Star Game, Li-Ning All-Star Media Run Partnership
Brand Connectors, Celebrity & Athlete Event Consultant
Kentucky Derby, MTV Movie Awards, Kids Choice Awards, Celeb Golf Tournaments, etc.
PRO Sports Communications, Guest Writer
“NFL Hall of Fame Speeches, Broadcasting & Post-Career Marketability”
Edelman – Sports & Entertainment Practice 07/2006-10/2010
Clients, Consumer Technology & Mobile
Palm, HP, Dickies, AKG, iRobot, Microsoft, Xbox, Adobe, Livescribe, Best Buy, etc.
Talent Relations, Celebrity & Athlete Services
Relationships with CAA, IMG, THE AGENCY Sports, WMG, BWR, etc.
Procurement for Quincy Jones Launch, Palm Pre VIP Launch Event, SXSW Showcase,
Treo Film Fest, Claus Ad Campaign and more.
Sponsorships, VIP Events
MLB All-Star Game, Super Bowl, Mercedes-Benz Fashion Week, Primetime Emmys,
Grammys, MTV Movie Awards, Spirit Awards, etc.
TV & Film, Product Placement & Integration
The League, Modern Family, Celebrity Apprentice, It’s Always Sunny in Philadelphia, CSI:
NY, Entourage, Parenthood, etc.
Worked w/Fox, Universal, WB and others for integration/backend promotion
on A Good Year, Snakes on A Plane, 27 Dresses, Meet the Fockers, etc.
Fallon, Ellen, Oprah, The Daily Show, Colbert Report, The View, etc.
Partnerships, Brand Management & Cause Marketing
Sprint, Verizon, AT&T, USO, IAVA, ED Hardy, Etchstar, Comedy Cures, Ryan
Howard Family Foundation and other brands and organizations.
Social Media
Launched Palm’s original Facebook and Twitter pages, and managed integration with
entertainment and talent assets.
Contract Negotiation
Drafted proposals and negotiated talent fees, image/likeness, clauses, assets, and liaised
between clients, talent, legal & vendors.
Business Development
Liaised between clients, partners and agencies for a 7-figure launch, 5 to 6-figure
sponsorships, participated in RFPs and Corp Sponsor Sales.
Allied Advertising, Public Relations – Publicity Assistant 01/2006-06/2006
Paramount Pictures, Film Premiere Events & Promotions
Identified, negotiated and activated partnerships, promotions and events for Paramount
Pictures' feature films including Mission Impossible 2 and Nacho Libre.
Education:
Santa Clara University, Bachelor of Arts, Communication Department 09/2002-06/2006