Changes to Facebook Pages Effective March 10, 2011 (Updated 04/21/11)
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In this presentation, MindComet outlines the changes to Facebook Pages along with recommendation on how to harness them strategically. If you have any questions, please contact Mark Krupinski at mark@mindcomet.com or @markkrupinski
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Changes to Facebook Pages Effective March 10, 2011 (Updated 04/21/11)
- 1. Facebook Pages March 2011 Changes An Overview
- 2. Just How Confusing Are These Changes?
- 3. Interface Changes The Old Look
- 4. Interface Changes The New Look as of March 10, 2011
- 5. Interface Changes New Profile Picture Size
- 6. Interface Changes Tabbed Navigation Replaced
- 7. Interface Changes Page Category Options
- 8. New Features The New Photo Strip
- 9. New Features Top Posts or Most Recent View
- 10. Edge Rank What is it? It’s the secret sauce behind what each Facebook User sees in their individual News Feed Dependent upon 3 variables: Weight: Edge type (video, post, comment, like, tag, etc.) Affinity: The relationship between the viewing User and the Edge creator. Time: Based on how long ago the edge was created
- 11. New Features Mutual Friends & Interests Section
- 12. New Features Featured Pages & Admins
- 13. New Features Interact as Your Page
- 14. New Features Iframe Available for Tabs
- 15. Notifications New this week
- 16. New Features Better Communication
- 17. New Features News Feed from “Liked” Pages
- 18. Questions? Contact Mark Krupinski, Director of Social Media at MindComet (407) 756-1313 mark@mindcomet.com @markkrupinski
Editor's Notes
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- We have identified 13 different changes confirmed - The “About Us” blurb was recently restored.\n
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- Description: Profile Pictures have been reduced by 10% (180 wide x 540 high maximum). \nRecommendation: Facebook has yet to verify how the transition will occur. Therefore, we recommend that Profile Pics stay as is until official FB offers guidance.\n
- Description: Tabs disappear to become “sections” showcased as side navigation. “Wall” and “Info” will always be the first two (2) sections. After this, the default view will show an additional six (6) sections before menu collapses for additional sections. \nRecommendation: (a) Maximize additional descriptive area (ex. “College” can now read “College Internship Opportunities”. (b) Use no more than 50 characters per section Title. (c) Used customized placement as needed.\n
- Description: Page category has been expanded to included sub-categories. For example, prior to this change you could only register as a “Brand / Product” whereas now you can include a sub-category: “Brand / Product / Food” or “Brand / Product / Electronics”. \nRecommendation: (a) Double check for redundancy. (b) Maximize sub-category for better search results.\n
- Description: Last five (5) photos that were uploaded and/or tagged are showcased at the top of the Wall section. These photos are shown in random order. \nRecommendation: (a) Harness photo strip to showcase fresh content. (b) Consistent community management to ensure proper brand visibility.\n
- Description: The User has the ability to view either the Page’s content in chronological order or view “Top Posts”. The later is customized to the viewer’s relationship to the Page and reflects content that is both relevant to the User yet most popular/active (ex. Edge Rank).\nRecommendation: (a) Offer consistent relevant and engaging content to build upon Edge Rank. (b) Practice relevant engagement as needed to increase Edge Rank.\n
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- Description: This section has been placed in a more prominent area of the page in addition to being expanded to include “Likes” (ex, content, Pages, etc.) the User shares with the Page. \nRecommendation: No recommendations as there is no customization of this feature.\n
- Description: Likes now displayed in lower left column. Administrators of each Page can be publicly highlighted in their own section. \nRecommendation: (a) Determine relevant “Liked” Pages you want to showcase. (b) Determine which (if any) Administrators you want to publicly identify as Page Owners.\n
- Description: Page Administrators are now able to interact outside of their Page on other Pages & Profiles as “the Page”. Page Administrators are now able to interact outside of their Page on other Pages & Profiles as “the Page”. Facebook is announcing this as a change, but Page Administrators have always been able to interact on their Pages as “the Page”.\nRecommendation: Assume identity of Page and “Like” as needed. Remember to “remove” Page identity. Assume identity of Page and engage outside your Page as needed. Remember to “remove” Page identity. Assume identity of Page and interact on your Page as needed. \n
- Description: FBML Tabs are no longer be available. Custom iframes have taken their place. \nRecommendation: (a) If needed, secure and hold additional FBML Tabs prior to change for use later. (b) Maximize change through engaging content via iframes. (c) Plan for deletion of existing FBML Tabs.\n
- This is a chance since March 10th. Just in the past few days Facebook started updating Page notifications. It is now easier to see all the interactions and even subscribe to them via RSS. Combined with analysis of Facebook Insights can be very useful.\n
- Description: Page Administrators now have the opportunity to receive email notifications when comments are made on their Page. Additionally, specific keywords / phrases can be blacklisted to block unwanted content and reported as SPAM along with a “Profanity filter” which offers 3 levels (ex. None, Medium, Strong). \nRecommendation: Adjust settings as needed.\n
- Description: Facebook has announced a news feed from the content produced by the Pages / Profiles that “the Page” Likes. \nRecommendation: No recommendations as there is no customization of this feature.\n
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