Embracing Technology & Social Media in the Nonprofit World Mike Kierce Team Leader – Education Market, eTapestry 4/8/10
What is our history?
Founded by former execs of MSC
First “Software as a Service” solution for nonprofits in 1999
6,000+ Nonprofit clients worldwide
Became part of Blackbaud-August 2007
Formed partnership with NSFA in 2009
How has Giving Changed?
Optimizing your Website
Attracting Donors/Support through Social Media
Collecting Information on the Web
Making your Database Work for You
Communicating with New/Existing Donors
How is the Economy Affecting Giving? Image Source: http://www.emu.edu.tr/mbalcilar/econconference/index_files/global-economy_0.jpg
How is the Economy Affecting Giving?
Donors plan to give less through direct mail, telemarketing, door-to-door canvassing and MORE through online giving and in kind gifts instead of cash
Overall Online Gifts have increased 26% in 2008
Donors are tired
More competition for fewer dollars
Your services are needed more
Increase need for accountability
THE MORE PEOPLE DO WITH YOUR ORGANIZATION, THE LARGER THEIR GIVING AND ENGAGEMENT!
5 Reasons to Focus on Technology:
You need to move beyond business as usual; despite the economic climate
You need to drive results
You need greater efficiencies
You need increased productivity
You need greater reporting
The basic rules still apply…
Fundraising is still about relationship building
Today’s environment is a little different: Acquisition Cultivation
So, what do you need to do to keep your supporters loyal?
Prompt, personalized acknowledgement
Confirmation that gifts are being used as intended
Results on outcomes, prior to being asked again
Donor Database Advanced E-mail eCommerce Website
Web Site Optimization
75% of donors will check your website before making a gift whether it is Online/Offline
If Relationships are Built on Communications . . . Set yourself up for success!
A Few Key Changes can Make a Huge Difference
Your website = tool for engagement
Web Site Optimization: Before, After, and After!
1. Learn from your content
(Start with Google Analytics to see how many unique visitors you have, how they found you,
what they viewed, where they stayed the longest, and what content produced actions.)
2. Make your content easy to consume
(Always offer RSS feeds in addition to various subscribe options. Make sure they are easy to find and use.)
3. Make your content ever changing
(Be brave enough to blog, show responses, share viewpoints, and utilize forums. New information needs to be added daily or weekly by you and your community. Why do you think millions go to Facebook or Twitter by the minute.)
4. Make your site easy to find
(Every NPO and those serving NPO’s should have a social web presence. Facebook, MySpace, LinkedIn, YouTube, Twitter and Flickr are your outposts linking back to the web site hub!)
Keys to Building a Successful Web Site
Top Ten Traffic Sources
Analytics on the Go!
Google Grant/Sponsored Links—How to increase your web presence/visibility
They’re at your website, now what do they do?
Can they engage?
Can they add content? (Web 2.0)
Can they give or volunteer?
Your goal – to get something from them!
Interaction is Key
Interaction is Key
Keep it simple & Make Integration a Focus Constituent Website Gather Information Use Email Database Database
What is Social Media?
Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming people from content readers into publishers.
Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
Source: Wikipedia, 2009.
How can it work for you?
“ What’s in it for my organization?”
Creating Awareness (More with less)
Driving Website Traffic
Food for Thought….
Top 5 Most Visited Websites in the United States:
Facebook is #2
YouTube is #4
MySpace is # 11
Videos can easily be posted on website or as a link within an eBlast or eNewsletter
FREE service to increase your visibility
What is Facebook??
A Free, online social networking site that connects people through online communities
Facebook started out as a service for university students but now almost one third of its global audience is aged 35-49 years of age and almost one quarter is over 50 years old.