This is a manifesto that is meant to inspire all Industrial design alumni of the Delft University of Technology to join us in exposing the story of IO, while along the way creating a mythical design network.
A Strong Design Network 26.05. 2010
The blue Foundation
1 shared story of Design
“Strength in numbers”
There is an unseen link between any faculty and its graduates. In case Over the years the students of IO have found pride in their diversity.
of the Alumni of Industrial design this link is becoming ever more It is a way to stand out in the crowd and be recognized for your unique
important in a time where the term product is not nescessarily linked strength. But in its strength lies its weakness. It is difficult to descibe the
to physical “industrial” products anymore. exact position of a unique point...especially when there are over 4000!
This document is a BLUEPRINT that could open up the relationship All these points together form an area. A surface that covers more then
between the Delft faculty of Industrial Design , its students, its just product design. It encapsules all forms of design that are true to
academic staff and its Alumni. Hopefully it will inform them enough to the mission of a master of design. "Creating successful products people
Why this document?
inspire them to join the effort of finding the story of IO. Through this love to use "
quest we validate the value of the Delft network of IO, secure the Now that the world is mutating towards specialized networks, the value
position of future Alumni in the market place and open the doors to of our diversity comes into play. The shared area makes the sum of our
collaborative initiatives... social, commercial & academic. experiences a source of incredible strength. The only task we have to
perform is to expose the Area and find the comminalities that bind us
IO has a 40 year track record of delivering qualified engineers to a in our shared story of design.
demanding product driven market and ensuring the highest possible
standards in design engineering. Over that time the curriculum has To fulfill this task is what this document describes.
adapted to the needs of the time and of the specific job requirements By clearing the fog between the practitioner and the academic, they
of a booming technological economy. can meet on that common ground we call IO... and on a large surface,
After a festive year of looking back at 40 years of experience, it is time strength in numbers equals value.
to stimulate the exploration of the boundaries of industrial design and
see how they match with the ever growing market demands ! Read this document and contact us if you see your value in the creation
What better way to start then by facilitating the collaboration between of a strong blue foundation.
the people who have enjoyed a “blue foundation” in their personal &
professional careers (the alumni) and the ever mutating faculty that
“produces” them. Collaborative Design can be the all important key
towards unlocking the basics of directing and managing change by
connecting to market
Awareness of your Design Purpose
Giving back from a strong networ
Who are we adressing?
Do we all want the same things...no...!
Knowing the value of our shared design story
will lead to a notable effective network
that nds its strength in the mutual
dependancies between academics and
commercial goals. Knowing how to use this
connection will expose our common story
and help to reframe the ambitions of IO.
doors to knowledge exchan
Interaction with market and Industry
Valorization of knowledge
Lets start by getting
with available tooling:
“IO has a linkedin group that will help
YOU realize the potential of OUR design network
and use it as an opertunity engine
for a firm grip on todays DESIGN & up2date
information on its development ”
Seeing the network
Our design network is there...we just need to expose it to its members!
IO ALUMNI, soon to be announced as 100% CYAN, will arise from the personal leadership of its ALUMNI
reinforced by an active student body, making it a network that crosses of 40+ years of experience!
In order for the network to form a cohesive whole that can materialize online discussion into offline events
and collaborations, we need one place to comes together...
4000+ involved Alumni + student body + Faculty members need:
What can we do?
one place to share and where diversity merges into our common story
one source of information... know what is happening at a glance!
one point of entry for new initiatives and hard feedback
one springboard for engaging news about your area of expertise
one piggybank for events and valuable initiatives
one transparent network of leaders that work on the same story
one goal... with several solutions
one network of experience in innovation with sharing as its main proposition
one story to be distilled from the individual stories of 4000+ engineers
Council of DESIGN
A crossection of the dutch design scene
balancing what happends
on the market and academic side of design
be coached One on One
TURN THE PAGE
How do we do it?
by an Alumni
ALUMNI TV Door 2 Collaboration
Veel filmpjes van ALUMNI CASes on TOUR PRO
die in 15 minuten vertellen wat ze doen High profile cases met IOers en ALUMNI
Heritage NOW Trend Seminars, expositions, masterclasses
4000 stories distilled into one source4design
Who is going to
pay the bill?
ONE OPEN PLATFORM
1 - wat doe je nu?
2 - wat doe je met je IO kennis?
TURN the PAGE
Our regular spotlight on two alumni
a mythical storyline
EVENTS a found
g Lear n
STUDENT We share: ALUMNUS
Bound by Sto
Platform = Info Broker
g by pra
nce 2 k
EVENTS Seminars @ IO
The materialization of what happens online is an essential part of Cases on Tour PRO
Beste Idee van Nederland
showing the power of a network. When you can make things happen
outside of the online platform, then people will know that everything is
Locally sponsored Drinks
The events we can organize directly are relativly small gatherings at
inspiring places Like design firms, musea or small business centers. Exhibitions
They will give us the opertunity to test what people want to see and
what will inspire them to organize the next event. These blue tribe
meetings will start the impluse we need to go bigger and find the
balance in between online and offline sharing.
What we have learned so far is that any event has to given at a
different location opening up the posibility for inspiring content. Events as thinktank
Afterwards an online feedback report by someone at the event will
create a viewable history for others to see.
BNO and KIVI NERIA are possible partners in organizing larger events,
but our strength lies in the smaller designfirms who want to share their
vision on design and be part of the greater story.
Materializer: ............... 11
When Theory meets practice both sides profit! The students
of todays faculty are hungry for the experiences of the
practitioners of the present market. On the other side there
are a lot of practitioners who want to give something back or
who want to stay in touch with the minds of tomorrow.
Setting up a coaching system would be the next logical step Rolemodels
in fullfilling these needs.
“Nurturing questions 2 vision”
We are fortunate enough to have a practioner in our
network who wants to start up this mutual dialoque. Irma
Verstraaten of WINITU (www.winitu.nl) has a personal
Theory & Practice
motivation to help bring the female component more into Social & Commercial
the public eye. She is an entrepreneur who sees a chance in Academic & Societal
bringing people together with the intend to share, learn and
The combination of her insight matched with student and
faculty assistent will materialze a COACHING program that
will start this September. Hopefully we can soon match the
questions of the different masters to the experience of
For more information about coaching: firstname.lastname@example.org
Materializer: IRMA 12
What if you stumble upon a mythical storyline... a story so
powerful that it could motivate 4000+ masters and a whole
faculty to form a network of design that is globally respected
for its numbers, its dynamic curriculum, its connectiveness
with its graduates, its attention to its origin and the future
trends in design... where would you start?
A Delft Blue Design Foundation
In order for a lasting story to emerge from the many different
sources in the network, we need 2 go on a quest. An
endevour of mythical proportions... hard for just one man...
A piece of cake for a strong network, some students and a
network of Alumni...
The Goal of the story is to expose our common ground and
see what has happend (mutated) over the last 4 decades of
design. Are will still an industrial design study or does the
market demand a recallibration of our mission? It all starts
with a clear link to your past and overview of what is out
For more info on the story : email@example.com
Materializer: DENNIS 13
EVENTS With some good promotion and motivated superpromoters
COACH! we will have a good chance to make this network a reality.
We are already growing day by day and figuring out how to
Story Sling... sling yourself into existence
coordinate everything together.
We will slingshot this network into existence...
So what is IO alumni doing now?
Motivating people to join a mythical network is a good of TU and Alumni Budget & sponsorship
trigger... but after you get the attention a good story needs to
follow. At the moment we are stimulating a more regular
event calander and creting an easy to adjust webplatform. FOUNDATION
In september we hope to have a coach program up and
running with a database of about 40 coaches from the
On the 8th of October there is an Alumni day for all faculties
of the TU Delft. We will have a start of our story and will be
presenting it during the day.
All the while we are infecting people and getting them to
share their unique mutation...
“Our measure 4 succes”
There is a future, because there is a past
Students and Alumni need to interact to ignite!
Valorization is an act best shared with the market it is for...
...crossing theory and practice is a win win situation
...old and new need to mesh up for new knowledge to be created!
...our market driven economy is screaming for more engineers... we are the playground! 15
What inspires you to promote?
key partners key activities value proposition customer relation customer segments
key resources channels
reprogramming the DNA of IO
cost structure revenue streams
8th of Octobre 16