If you are interested in internet marketing, please check out my blog at http://www.internet-marketing-easy.com

1. ==== ====
For Great Online Marketing Tips please check this out
www.internet-marketing-easy.com
==== ====
As you begin building your Internet Strategy, it is important to understand some terms that are
associated with Internet marketing. First is Internet Marketing-the activity and strategy an
organization develops utilizing teaser content on all available networks to help drive traffic to the
organization's purchasable website content.
The second term is Social Media-the online connectivity of friends, fans and followers in numerous
online communities engaged in a meaningful exchange of information, thoughts and comments.
When it is time for people who have engaged in communicating with you to need your service,
they know where to go.
The real purpose of an Internet marketing campaign is to position yourself and your company as
thought leaders in your area of expertise or industry. Thought Leadership is the perceived value
created by disseminating subject matter expertise across the Internet to position yourself as an
expert in your industry. Post industry-specific information and expertise that readers find useful,
valuable and beneficial. As a result, these communities will follow you and consider you a
"Thought Leader" in your area of expertise.
The basic web components necessary to begin an internet marketing campaign are:
1. Google Gmail or another dedicated email account so your main email account does not get
bogged down. By having an email account specifically dedicated to your Internet marketing
campaign, you can manage your time and activity better. When you want to work, use your main
email account. When you want to market, use this dedicated email account.
2. Facebook, which is competing for the position of being the most used website on the planet.
Open a Facebook page for your personal use and a Facebook Fan page for your business activity.
Get as many friends, family and followers to like your Facebook fan page as you can. Post
updates about your company as they become available.
3. Linked In, the number one business website. Use Linked In groups to network with other
business professionals and build relationships.
4. Twitter, which is a great tool to find prospects by creating groups. Market your teaser content to
these prospect groups and continue to build thought leadership by sharing teaser content. Drive
traffic to your purchasable content. Don't be self-serving; be a fun tweeter and people will follow
your activity.
5. YouTube, the second largest search engine in the world. Upload video content to YouTube and
share that content in your blogs and with other YouTube members. Embed video on your website.

2. 6. Thumbtack, a fun website that allows you to earn points by being active. You will gain followers
and receive inquiries from prospects looking for what you have to offer.
7. A blog. Blogging is an activity that should be done as often as possible because it also allows
you to share your thought leadership content with the world. Plus, blog content shows the search
engines that your website is a source for content on your thought leadership activity. Content is
king for Internet marketing. Blogs are a great way to share thought leadership content.
8. Article based websites. Disseminate content on Article based websites like Go Articles and
Article Base to help grow your brand and Internet presence.
Materials and Information required to begin your Internet marketing campaign:
1. Social media accounts as outlined above. Remember to add your website address in your
profiles.
2. Company mission statement, logo, and general information to maintain focus on predetermined
strategies and thought leadership. Having this information handy will help you move through
building your profiles.
3. A list of all upcoming and past projects and events, which will give you something to talk about
when you begin your marketing campaign. Your goal is to share useful information without
appearing to be "selly".
4. A password sheet created in Word or Excel for easily access so you remember how to log into
all these accounts.
5. A list of potential cross promotional bloggers. Identify guest bloggers in your communities who
can create content for cross promotion purposes. You can be a guest blogger and you can recruit
guest bloggers. Reciprocate links to each others websites to help build traffic. The more traffic you
have, the better your Internet rankings with search engines.
6. Any other information regarding your company's web presence, expertise and benefits that your
friends, fans and followers will be interested to know about your organization.
7. Any information on affiliated businesses/clients (associations) that may be used for cross
promotion.
8. Other creative content such as blog articles, videos, pictures, and past newsletters. Remember
to subtitle your pictures and video for better search engine results.
The bottom line: if you do not have time to conduct this activity, you have two other options for
beginning your Internet marketing campaign. One, you can hire a student to help you with this
activity. You are the leader of your campaign so make sure to keep an eye on your campaign as
well as continuously create content.
Your other option is to hire a professional company to handle your campaign. Professionals know

3. a lot about other Internet marketing tools such as share buttons and earning your links from other
websites. Pros also know how to earn your links from .EDU and .GOV websites which help more
with search engines than just .COM links.
If you are overwhelmed, just get started. Like any new business activity, the more you do the
better you'll get at it. Feel free to contact Primeau Productions, Inc with any questions.
Visit http://www.primeauproductions.com/audio-video/ for more information audio, video, and
marketing tips.
Article Source:
http://EzineArticles.com/?expert=Ed_Primeau
==== ====
For Great Online Marketing Tips please check this out
www.internet-marketing-easy.com
==== ====