Are you looking for ways to spice up your design skills? This session will take a look at design elements and principles, will give you links to great resources (paid and FREE), and lead you to magical places to find design inspiration.

1. Image: Before and After Magazine
GET YOUR CREATIVE JUICE ON!
DESIGN BASICS | RESOURCES | INSPIRATION | FREE STUFF

2. ELEMENTS OF DESIGN

3. LINE
Divide Space
Direct Eye
Horizontal = Relax
Vertical = Open
Diagonal = Movement

4. SHAPE
Add Interest
Organize Elements
Support the Story
Direct Eye

5. COLOR
Convey Mood
Attract Attention
Separate Items

6. COLOR PSYCOLOGY
Red- Passion, Violet- Regal, Mystical,
Attention Inspiring
Orange- Energy, Black- Power, Elegant
Creative, Confident
White- Pure, Innocent,
Yellow- Happy, Playful Clean
Green- Fresh, Brown- Passive,
Harmony, Eco-Friendly Natural
Blue- Trustworthy,
Stable

7. VALUE
Lightness or Darkness
Suggests Mood
Adds Drama
Creates Illusion
Leads Eye in Layout

8. SPACE
The Service Center mcrittenden@sckesc.org
at Clearwater
Michelle Crittenden
P.O. Box 160
13939 Diagonal Road
Clearwater, KS 67026 620-584-3300
White space can push elements apart.

9. SPACE
Michelle Crittenden
The Service Center at Clearwater
mcrittenden@sckesc.org
620-584-3300
P.O. Box 160 | 13939 Diagonal Road | Clearwater, KS 67026
White space can push elements together

10. TEXTURE
Smooth to Rough
Evokes Feeling
Warm and Caring vs.
Cold and Industrial

11. PRINCIPLES OF DESIGN

12. BALANCE
Formal (Symmetrical) Informal (Asymmetrical)
Lorem ipsum
LOREM
IPSUM
Lorem ipsum dolor sit amet, consectetur adipi-
scing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Nam lacus nulla, pulvinar malesuada aliquam id, Lorem ipsum dolor sit amet,
ornare vitae tellus. Aenean ac dolor eget quam consectetur adipiscing elit.
faucibus aliquet et sed elit. Suspendisse potenti.
Nunc lobortis libero at nisl malesuada eu blandit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eros pretium ullamcorper. Cras in rhoncus leo. Sed ac nibh
ante venenatis. Lorem ipsum dolor sit amet, lacus nulla, pulvinar malesuada aliquam id, ornare vitae magna. Aenean venenatis venenatis pharetra. Lorem ipsum
consectetur adipiscing elit. Phasellus blandit tellus. Aenean ac dolor eget quam faucibus aliquet et sed elit. dolor sit amet, consectetur adipiscing elit. Nam lacus nulla,
condimentum pulvinar. Pellentesque mollis sodales Suspendisse potenti. Nunc lobortis libero at nisl malesuada pulvinar malesuada aliquam id, ornare vitae tellus. Aenean ac
condimentum. Phasellus consectetur neque non eu blandit ante venenatis. Lorem ipsum dolor sit amet, dolor eget quam faucibus aliquet et sed elit. Suspendisse
lorem feugiat rhoncus. Suspendisse at nulla ipsum. consectetur adipiscing elit. Phasellus blandit condimentum potenti. Nunc lobortis libero at nisl malesuada eu blandit
pulvinar. Pellentesque mollis sodales condimentum. ante venenatis. Lorem ipsum dolor sit amet,
Suspendisse suscipit elit non eros pretium ullamcor-
Phasellus consectetur neque non lorem feugiat rhoncus.
per. Cras in rhoncus leo. Sed ac nibh magna. Aenean
Suspendisse at nulla ipsum. Suspendisse suscipit elit non Nulla sed est dolor, ut ullamcorper lacus. Cras a felis eget
venenatis venenatis pharetra. eros pretium ullamcorper. Cras in rhoncus leo. Sed ac nibh purus sollicitudin malesuada. Donec condimentum quam ut
magna. Aenean venenatis venenatis pharetra. augue tempus vel mollis sem consectetur. Vivamus pharetra
Nulla sed est dolor, ut ullamcorper lacus. Cras a felis consectetur purus at cursus. Curabitur sollicitudinfringilla
eget purus sollicitudin malesuada. Donec condi- Nulla sed est dolor, ut ullamcorper lacus. Cras a felis eget augue vel laoreet. Suspendisse consequat nisi id ante tempus
mentum quam ut augue tempus vel mollis sem purus sollicitudin malesuada. Donec condimentum quam ut in ullamcorper enim cursus. Pellentesque sit amet lectus nisl,
consectetur. Vivamus pharetra consectetur purus at augue tempus vel mollis sem consectetur. Vivamus pharetra non viverra tellus. Aenean luctus eleifend mi eu fringilla.
cursus. Curabitur sollicitudin, odio elementum consectetur purus at cursus. Curabitur sollicitudin, odio Aenean tempus accumsan ligula vitae porttitor.
elementum tincidunt vehicula, orci quam posuere erat, et
tincidunt vehicula, orci quam posuere erat, et
dapibus urna sapien non nunc. Proin tempor, diam vitae Nulla sed est dolor, ut ullamcorper lacus. Cras a felis eget
dapibus urna sapien non nunc. Proin tempor, diam
lacinia rhoncus, ipsum magna interdum metus, ac vestibulum purus sollicitudin malesuada. Donec condimentum quam ut
vitae lacinia rhoncus, ipsum magna interdum metus, felis velit quis velit. augue tempus vel mollis sem consectetur. Vivamus pharetra
ac vestibulum felis velit quis velit. Suspendisse consectetur purus at cursus. Curabitur sollicitudin, odio
potenti. Sed pellentesque facilisis velit, a scelerisque Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam elementum tincidunt vehicula, orci quam posuere erat, et
urna commodo sit amet. lacus nulla, pulvinar malesuada aliquam id, ornare vitae dapibus urna sapien non nunc. Proin tempor, diam vitae
tellus. Aenean ac dolor eget quam faucibus aliquet et sed elit. lacinia rhoncus, ipsum magna interdum metus, ac vestibulum
Aliquam condimentum bibendum mattis. Donec in Suspendisse potenti. Nunc lobortis libero at nisl malesuada felis velit quis velit.
tellus sem. Maecenas metus odio, faucibus ac eu blandit ante venenatis. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Phasellus blandit condimentum Nulla sed est dolor, ut ullamcorper lacus. Cras a felis eget
aliquet eget, tincidunt eget est. Nulla ultrices
pulvinar. Pellentesque mollis sodales condimentum. purus sollicitudin malesuada. Donec condimentum quam ut
gravida malesuada. Nullam ut elit sed augue semper
Phasellus consectetur neque non lorem feugiat rhoncus. augue tempus vel mollis sem consectetur. Vivamus pharetra
dignissim. Mauris placerat, diam quis accumsan Suspendisse at nulla ipsum. Suspendisse suscipit elit non consectetur purus at cursus. Curabitur sollicitudinfringilla
ullamcorper, sapien diam pellentesque mi, in
faucibus nibh lorem eu erat. Etiam eget metus a
quam venenatis sagittis. Quisque ut aliquam velit.
Vivamus quis ligula tellus, et vehicula erat. Morbi
mattis fringilla augue vel laoreet. Suspendisse

13. EMPHASIS
Where to look first? Eye is drawn to product.
Before & After Magazine: Design a Flyer That Sells A Product # 0681

14. RHYTHM / MOVEMENT
Directs your eye in the page.
Before & After Magazine: Gestalt Theory- Continuation # 0698

15. VARIETY
Breaking up
the expected
pattern.
Creates visual
interest.
Before & After Magazine: Design Idea # 0692

16. UNITY
All elements of the page, or piece, working together.
Before & After Magazine: Callout Idea # 0669

17. STOCK PHOTOS & ARTWORK
Pink Sherbet Photography D. Sharon Pruitt

18. FREE STOCK PHOTOGRAPHY
PROS:
FREE!
Nice Variety
CONS:
Time to Search
Read License Agreement!
Give credits where due.

19. FREE STOCK PHOTOGRAPHY
> > >
> > >
> > >

20. PAID STOCK IMAGES
PROS:
Excellent Quality
Variety of Media:
Photos
Vector
Audio
Video
CONS:
Can get expensive

21. PAY / SUBSCRIPTION
STOCK IMAGES
> > >
> > >

22. VECTOR VS RASTER

23. VECTOR IMAGE
Mathematical
Lines & Shapes
Scale Up or Down
with no loss in quality

24. RASTER
Created in a grid
Made up of pixels of
color

25. VECTOR IMAGE
Created with lines and
nodes that can be
edited.
Adobe Illustrator
Corel Draw
.AI .eps

26. RASTER IMAGE
Becomes an image on
a page, not editable.
Scanner & Camera
Adobe Photoshop
Microsoft Paint
.jpg .tiff .png .gif .eps

27. E-NEWSLETTERS
GET THE WORD OUT – AND TRACK WHERE IT GOES!

28. CONSTANT CONTACT
Great Templates
Detailed Analytics
$30/mo 501-2500
contacts

29. MAIL CHIMP
Great Analytics
Fun User Experience
Option for FREE for
low email/contact list

30. INSPIRATION
PLACES I LOOK FOR FRESH IDEAS

31. STOCK LAYOUTS
www.stocklayouts.com
Great Layout Ideas
Fresh Color
Combinations
Variety of Pieces

32. www.stocklayouts.com

33. BEFORE & AFTER MAGAZINE
www.bamagazine.com
How and Why of Design.
Subscription
Free E-mail
YouTube
Fresh Color Combinations
Variety of Mediums

34. Link to “Picture Your Group”

35. Before&After
®
BAmagazine.com i
Picture
your group
Have a dozen or more mug shots?
A grid of squares gets that gang of
ALUMNI
LINCOLN ASSOCIATION
BOARD
STATE UNIVERSITY
Connect. Motivate. Have Fun.
yours looking good—together.
Continued
Continued Picture your group 0663

37. PUBLICATIONS
GD USA- Free
Print- Subscription
How- Subscription
All have FREE e-
newsletters! SIGN UP!

38. FREE SOFTWARE
www.Pixlr.com

39. THANK YOU!
Michelle Crittenden, Graphic Designer
The Service Center at Clearwater
mcrittenden@sckesc.org
620 584 3300
sckesc.org
facebook.com/michelleherpich
Twitter @mlcrittenden

40. WHERE CAN I FIND THIS
PRESENTATION?
Scan this QR Code
with your smart device
and you will be
magically taken to my
blog with this
presentation!
MichelleHerpich.com
(Sorry, haven’t changed
my url yet!)