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The Mobile Healthcare (mHealth) Bible: 2014 - 2020:Industry Forecast Report
1. The Mobile Healthcare (mHealth) Bible: 2014 - 2020
With more than 7 Billion mobile network subscriptions worldwide, the mobile communications sector is
rapidly gaining traction from a diverse range of vertical sectors. Healthcare is no exception to this trend.
As healthcare providers seek to maximize their patient outreach while minimizing costs, many view mobile
healthcare (or mHealth) as the solution to improve healthcare cost-efficiency. mHealth refers to the usage of
mobile communications technology & devices to enhance access to healthcare information, improve
distribution of routine and emergency health services and provide diagnostic services.
Mobile network operators also view mHealth as a lucrative opportunity for the monetization of their mobile
connectivity services. Given that most operators have established themselves as reputable consumer brands,
they are also eyeing on opportunities to offer services beyond simple connectivity. Many operators already
offer branded or co-branded end-to-end mHealth solutions to their customer bases.
In addition, mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D
activities to securing the supply chain and, in the battle against counterfeit drugs.
Driven by the thriving ecosystem, SNS Research estimates that the mHealth market will account for nearly $9
Billion in 2014 alone. Despite barriers relating to regulation, patient acceptance and privacy concerns, SNS
Research estimates further growth at a CAGR of nearly 40% over the next 6 years.
This report presents an in-depth assessment of the global mHealth market. In addition to covering key market
drivers, challenges, future roadmap, value chain analysis, deployment case studies, service/product strategies
and strategic recommendations, the report also presents comprehensive forecasts for the mHealth market from
2013 till 2020. Historical revenue figures for 2010 – 2012 are also presented. The forecasts and
historical revenue figures are individually segmented for 5 individual submarkets, 29 use case categories, 5
ecosystem player categories, 6 geographical regions and 34 countries.
The report comes with an associated Excel datasheet covering quantitative data from all figures presented
within the report.
Topics Covered:
The report covers the following topics: The scope and implementation of mHealth across the globe mHealth
technology Market drivers and key benefits of mHealth Challenges and inhibitors to the mHealth ecosystem
mHealth standardization and regulatory initiatives mHealth opportunities, use cases and applications mHealth
deployment case studies Value chain analysis of the mHealth ecosystem and the recognition of key players in
each segment of the value chain mHealth industry roadmap: 2010 – 2020 Key trends in the mHealth
ecosystem; mHealth regulation & security, adoption of cloud based mHealth services, alliances for ecosystem
fortification, and the impact of LTE deployments The role of M2M technology in the mHealth ecosystem
Profiles and strategies of key players in the mHealth market Strategic recommendations for mobile network
operators, wireless infrastructure/device OEMs, application developers, healthcare service providers &
pharmaceutical companies to capitalize on the mHealth opportunity In-depth analysis for 5 individual
submarkets and their associated mHealth application use cases: Pharmaceutical Applications Medical
Information & Healthcare Management Healthcare & Fitness Remote Consultation/Diagnostic Services M2M,
Sensor & Monitoring Applications Historical revenue figures and forecasts till 2020
Historical Revenue & Forecast Segmentation:
The Mobile Healthcare (mHealth) Bible: 2014 - 2020
2. Market forecasts and historical revenue figures are provided for each of the following 5 submarkets and their
23 use case categories: :
Pharmaceutical Applications Safety Data Collection Consumer Education Medical Education Post-Market
Monitoring Drug Authentication Social Media Patient Compliance & Retention: Clinical Trial
Information & Healthcare Management Electronic Health/Medical Records & Tracking Tools Diagnostic
Tools & Medical Reference Continuing Medical Education Awareness Through Alerts Logistical & Payment
Support
Healthcare & Fitness Medical Compliance Fitness & Nutrition Apps Clinical Decision Support Systems
Prescribable Mobile Apps Remote Consultation/Diagnostic Services Mobile Video Consultations,
Collaboration & Surgery Non-Video Consultations & Collaboration Remote Collaboration in Emergency
Situations
M2M, Sensor & Monitoring Applications Health and Wellness Monitoring Disease Surveillance/Remote
Monitoring Diagnostic Tools Technical Logistics
Revenue is also split by ecosystem player:
Ecosystem Player Mobile Network Operators/Connectivity Providers Mobile & mHealth Device OEMs
Content & Application Providers Healthcare Service Providers Pharmaceutical Industry
The following regional and country markets are also covered:
Regional Markets
Asia Pacific Eastern Europe Latin & Central America Middle East & Africa North America Western Europe
Country Markets
Argentina, Australia, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany, India,
Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Norway, Pakistan, Philippines, Poland, Qatar, Russia, Saudi
Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, UAE, UK, USA
Additional forecasts are provided for the following:
Wireless M2M connections for the mHealth vertical Mobile video calling users Annual throughput of
mobile network data traffic Smartphone, feature phone, tablet, desktop PC and notebook shipments Mobile
network subscriptions by region Cost saving potential of mHealth by region Key Findings:
The report has the following key findings:
Driven by the thriving ecosystem, SNS Research estimates that mHealth market will account for nearly $9
Billion in 2014 alone Despite barriers relating to regulation, patient acceptance and privacy concerns, SNS
Research estimates further growth at a CAGR of nearly 40% over the next 6 years The widespread availability
of high speed connectivity has opened up considerable opportunities for advanced mHealth applications such
as remote video consultation Besides video applications, mobile network operators are also eyeing on other
latency & bandwidth sensitive mHealth applications to capitalize on their recent LTE infrastructure upgrades.
For example London’s Air Ambulance uses EE’s LTE network for navigational support
mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D activities to
securing the supply chain and, in the battle against counterfeit drugs mHealth has the potential to dramatically
reduce the costs of healthcare operations, while improving the quality of healthcare. SNS Research estimates
that by the end of 2014, mHealth could represent up to $250 Billion in annual healthcare cost savings
worldwide
Key Questions Answered:
The report provides answers to the following key questions:
The Mobile Healthcare (mHealth) Bible: 2014 - 2020
3. What are the key market drivers and challenges for the mHealth ecosystem? What are the key applications
of mHealth? How is the mHealth value chain structured and how will it evolve overtime? What opportunities
does mHealth offer to mobile network operators,healthcare service providers, pharmaceutical companies and
other players in the value chain? What strategies should mobile network operators, wireless infrastructure &
device OEMs, healthcare service providers, pharmaceutical companies and application developers adopt to
capitalize on the mHealth opportunity? How big is the mHealth market, and how much revenue will it
generate in 2020? What will be the installed base of mHealth M2M connections in 2020? What particular
submarkets does the mHealth ecosystem constitute? What geographical regions, countries and submarkets
offer the greatest growth potential for mHealth? Who are the key players in the mHealth market?
table Of Contents
1 Chapter 1: Introduction 14
1.1 Executive Summary 14
1.2 Topics Covered 16
1.3 Historical Revenue & Forecast Segmentation 18
1.4 Key Questions Answered 21
1.5 Key Findings 23
1.6 Methodology 24
1.7 Target Audience 25
1.8 Companies & Organizations Mentioned 26
2 Chapter 2: An Overview Of Mhealth 33
2.1 What Is Mhealth? 33
2.2 The Evolution From Ehealth To Mhealth 33
2.3 Telemedicine 34
2.4 Health Informatics 34
2.5 The Mhealth Business Case 35
2.6 Key Market Drivers 35
2.6.1 Increasing Penetration Of Smartphones & Tablets 35
2.6.2 Proliferation Of Mobile Broadband Networks 38
2.6.3 The Rise Of Chronic Diseases 39
2.6.4 Growing Mhealth Applications: Reduction In Lead Time 39
2.6.5 Government & Regulatory Initiatives 40
2.6.6 Physicians At Forefront Of Mobility Adoption 40
2.6.7 The Cost Saving Potential Of Mhealth 41
2.6.8 Increasing Adoption Of Open Source Software 42
2.6.9 The Role Of Developed Economies 43
2.6.10 The Role Of Emerging Economies 43
2.7 Barriers To Growth 44
2.7.1 Security/privacy Concerns & Absence Of Legal Guidelines 44
The Mobile Healthcare (mHealth) Bible: 2014 - 2020
4. 2.7.2 Regulation & Efficacy Of Applications 44
2.7.3 Operational Maintenance & Control 44
2.7.4 Human Behavior: Disbelief Among Patients 45
2.7.5 Lack Of Clear Mhealth Strategies 45
2.7.6 Funding Challenges 45
2.8 Mhealth Technologies 46
2.8.1 Smartphones & Tablets 46
2.8.2 Mobile Apps 46
2.8.3 Mobile Broadband: The Lte Era 46
2.8.4 Wearable Body Sensors 47
2.8.5 M2m Technology 48
2.8.6 Mobile Video Calling 50
2.9 Mhealth Use Case Categories 51
2.9.1 Pharmaceutical Applications 52
2.9.2 Medical Information & Healthcare Management 52
2.9.3 Healthcare & Fitness 53
2.9.4 Remote Consultation/diagnostic Services 53
2.9.5 M2m, Sensor & Monitoring Applications 54
3 Chapter 3: Mhealth Value Chain And Industry Roadmap 55
3.1 The Mhealth Value Chain 55
3.1.1 Mobile/mhealth Device, Chipset & Infrastructure Oems 56
3.1.2 Mobile Network Operators 57
3.1.3 Healthcare Professionals & Providers 57
3.1.4 Insurers And Government Health Systems 57
3.1.5 The Pharmaceutical Industry 58
3.1.6 Application Developers & Integrators 58
3.1.7 Patients 59
3.2 The Mhealth Industry Roadmap: 2014 - 2020 60
3.2.1 The Trial Phase: 2010 - 2013 60
3.2.2 The Integration & Commercialization Phase: 2014 - 2016 60
3.2.3 Proliferation Of Mobile Video Consultations & Advanced Apps: 2016 - 2020 61
4 Chapter 4: Mhealth Use Cases 62
4.1 Pharmaceutical Applications 62
4.1.1 Safety Data Collection 62
4.1.2 Consumer Education 62
4.1.3 Medical Education 62
4.1.4 Post-market Monitoring 63
4.1.5 Drug Authentication 63
4.1.6 Social Media 63
The Mobile Healthcare (mHealth) Bible: 2014 - 2020
5. 4.1.7 Patient Compliance & Retention: Clinical Trials 64
4.2 Medical Information & Healthcare Management 64
4.2.1 Electronic Health/medical Records & Tracking Tools 64
4.2.2 Diagnostic Tools & Medical Reference 64
4.2.3 Continuing Medical Education 65
4.2.4 Awareness Through Alerts 65
4.2.5 Logistical & Payment Support 65
4.3 Healthcare & Fitness 66
4.3.1 Medical Compliance 66
4.3.2 Fitness & Nutrition Apps 66
4.3.3 Clinical Decision Support Systems 67
4.3.4 Prescribable Mobile Apps 67
4.4 Remote Consultation/diagnostics Services 68
4.4.1 Mobile Video Consultations, Collaboration & Surgery 68
4.4.2 Non-video Consultations & Collaboration 68
4.4.3 Remote Collaboration In Emergency Situations 68
4.5 M2m, Sensor & Monitoring Applications 69
4.5.1 Health & Wellness Monitoring 69
4.5.2 Disease Surveillance/remote Monitoring 69
4.5.3 Diagnostic Tools 69
4.5.4 Technical Logistics 70
5 Chapter 5: Mhealth Deployment Case Studies 71
5.1 London Air Ambulance: Utilizing Ee’s 4g Lte network To Power Navigation 71
5.2 Welldoc: Managing Chronic Diseases Using Mobile Apps 72
5.3 Orange Healthcare: Fighting Counterfeit Drugs Using Sms Technology 73
5.4 Apollo Hospitals Group: Enabling Mhealth For The Masses 74
5.5 Praekelt Foundation: Hiv/aids Awareness Campaign 75
5.6 Verizon: Cloud Based Healthcare Management 76
5.7 Qualcomm: 3g-enabled Kit For Monitoring Asthmatic Children 77
6 Chapter 6: Mhealth Solution Provider Profiles 78
6.1 Aetna 78
6.2 Alivecor 79
6.3 Alego Health 80
6.4 At&t 81
6.5 Allscripts Healthcare Solutions Inc. 82
6.6 Airstrip Technologies 83
6.7 Apple 84
6.8 Athenahealth 85
6.9 Bettrlife 86
The Mobile Healthcare (mHealth) Bible: 2014 - 2020
7. 7.2 Gsma’s Mhealth Program 129
7.3 Global Mhealth Initiative 130
7.4 Mhealth Regulatory Coalition (mrc) 130
7.5 Wireless-life Services Alliance (wlsa) 130
7.6 European Mhealth Alliance (eumha) 131
7.7 Mhealth Working Group 131
7.8 Mhimss 132
7.9 Others 132
7.1 Hipaa And Its Implications On Mhealth 132
8 Chapter 8: Market Analysis & Forecasts 134
8.1 Global Outlook Of The Mhealth Market Revenue: 2010 - 2020 134
8.2 Submarket Segmentation 135
8.3 Pharmaceutical Applications Submarket Revenue: 2010 - 2020 136
8.3.1 Safety Data Collection Use Case 138
8.3.2 Consumer Education Use Case 139
8.3.3 Medical Education Use Case 140
8.3.4 Post-market Monitoring Use Case 141
8.3.5 Drug Authentication Use Case 142
8.3.6 Social Media Use Case 143
8.3.7 Patient Compliance & Retention (clinical Trials) Use Case 144
8.4 Medical Information & Healthcare Management Submarket Revenue: 2010 - 2020 145
8.4.1 Electronic Health/medical Records & Tracking Tools Use Case 147
8.4.2 Diagnostic Tools & Medical Reference Use Case 148
8.4.3 Continuing Medical Education Use Case 149
8.4.4 Awareness Through Alerts Use Case 150
8.4.5 Logistical & Payment Support Use Case 151
8.5 Healthcare & Fitness Submarket Revenue: 2010 - 2020 152
8.5.1 Medical Compliance Use Case 154
8.5.2 Fitness & Nutrition Apps Use Case 155
8.5.3 Clinical Decision Support Systems Use Case 156
8.5.4 Prescribable Mobile Apps Use Case 157
8.6 Remote Consultation/diagnostic Services Submarket Revenue: 2010 - 2020 158
8.6.1 Mobile Video Consultations, Collaboration & Surgery Use Case 160
8.6.2 Non-video Consultations & Collaboration Use Case 161
8.6.3 Remote Collaboration In Emergency Situations Use Case 162
8.7 M2m, Sensor & Monitoring Applications Submarket Revenue: 2010 - 2020 163
8.7.1 Health And Wellness Monitoring Use Case 165
8.7.2 Disease Surveillance/remote Monitoring Use Case 166
8.7.3 Diagnostic Tools Use Case 167
8.7.4 Technical Logistics Use Case 168
8.8 Segmentation By Ecosystem Player 169
The Mobile Healthcare (mHealth) Bible: 2014 - 2020
8. 8.8.1 Mobile Network Operators/connectivity Providers 170
8.8.2 Mobile & Mhealth Device Oems 171
8.8.3 Content & Application Providers 172
8.8.4 Healthcare Service Providers 173
8.8.5 Pharmaceutical Industry 174
8.9 Regional Outlook 175
8.1 Asia Pacific Mhealth Revenue: 2010 - 2020 176
8.10.1 Country Level Segmentation 177
8.10.2 Australia 178
8.10.3 China 179
8.10.4 India 180
8.10.5 Japan 181
8.10.6 South Korea 182
8.10.7 Pakistan 183
8.10.8 Thailand 184
8.10.9 Indonesia 185
8.10.10 Malaysia 186
8.10.11 Taiwan 187
8.10.12 Philippines 188
8.10.13 Singapore 189
8.10.14 Rest Of Asia Pacific 190
8.11 Eastern Europe Mhealth Revenue: 2010 - 2020 191
8.11.1 Country Level Segmentation 192
8.11.2 Czech Republic 193
8.11.3 Poland 194
8.11.4 Russia 195
8.11.5 Rest Of Eastern Europe 196
8.12 Latin & Central America Mhealth Revenue: 2010 - 2020 197
8.12.1 Country Level Segmentation 198
8.12.2 Argentina 199
8.12.3 Brazil 200
8.12.4 Mexico 201
8.12.5 Rest Of Latin & Central America 202
8.13 Middle East & Africa Mhealth Revenue: 2010 - 2020 203
8.13.1 Country Level Segmentation 204
8.13.2 South Africa 205
8.13.3 Uae 206
8.13.4 Qatar 207
8.13.5 Saudi Arabia 208
8.13.6 Israel 209
8.13.7 Rest Of The Middle East & Africa 210
8.14 North America Mhealth Revenue: 2010 - 2020 211
8.14.1 Country Level Segmentation 212
The Mobile Healthcare (mHealth) Bible: 2014 - 2020
9. 8.14.2 Usa 213
8.14.3 Canada 214
8.15 Western Europe Mhealth Revenue: 2010 - 2020 215
8.15.1 Country Level Segmentation 216
8.15.2 Denmark 217
8.15.3 Finland 218
8.15.4 France 219
8.15.5 Germany 220
8.15.6 Italy 221
8.15.7 Spain 222
8.15.8 Sweden 223
8.15.9 Norway 224
8.15.10 Uk 225
8.15.11 Rest Of Western Europe 226
9 Chapter 9: Conclusion & Strategic Recommendations 227
9.1 Are Prescribable Mobile Apps A Threat To The Pharmaceutical Industry? 227
9.2 Will Mhealth Requirements Drive Hd Mobile Video Deployments? 227
9.3 Is Mhealth Security An All-or-nothing Decision? 228
9.4 Healthcare Industry Approval & Accreditation: Key To Success 228
9.5 Maintenance Of Low Costs 229
9.6 Increase Of Operational Efficiency 229
9.7 Collaborations Help In Promoting Mhealth 230
9.8 The Importance Of End User Belief 230
9.9 Implementing Successful Mhealth Strategies In Hospitals 230
9.1 Are Mobile Network Operators Simply Connectivity Providers For Mhealth? 232
9.11 Strategic Recommendations 233
9.11.1 Recommendations For Mobile Network Operators 233
9.11.2 Recommendations For Wireless Infrastructure & Device Oems 233
9.11.3 Recommendations For Application Developers 234
9.11.4 Recommendations For Healthcare Professionals And Providers 234
9.11.5 Recommendations For The Pharmaceutical Industry 234
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The Mobile Healthcare (mHealth) Bible: 2014 - 2020