My Mantra: Concept -- Implement -- Profit Marketing • Sales • Merchandising Marketing and sales strategist and agent for change with a proven hands-on track record devising and managing unique and effective food demonstration/sampling and promotional merchandising programs for CPGs at Costco, Walmart, Safeway other major retailers. Extensive experience developing and implementing creative and innovative strategies to penetrate new markets, secure major accounts that deliver multimillion-dollar revenue increment enhancements for enterprises for highly differentiated new and existing CPG brands. I work best when I strategize at one thousand feet and implement at sea level. Reach me via: 1-310-968-1045 USA + michaelalbert@pobox.com.

1. MICHAEL ALBERT
Redondo Beach CA 90278
310.968.1045 • michaelalbert@pobox.com
Linkedin Profile: http://www.linkedin.com/in/michaelalbertinla
Marketing • Sales • Merchandising
Marketing and sales strategist and agent for change with a proven hands-on track record devising and
managing unique and effective food demonstration/sampling and promotional merchandising programs
for CPGs at Costco, Walmart, Safeway other major retail accounts. Extensive experience developing
and implementing creative and innovative strategies to penetrate new markets, secure major accounts
that deliver multimillion-dollar revenue increment enhancements for enterprises for
highly differentiated new and existing CPG brands
PROFESSIONAL EXPERIENCE
ADVANTAGE SALES & MARKETING, IRVINE, CA • 2012 – present
Retail Sales Merchandiser
Major Contributions:
• Successfully introduce, sell and implement special promotional campaigns and products at over 60
major supermarket chain stores and Walmarts to boost sales, increase product awareness and
secure preferred additional-to-shelf product placements exclusively for dozens of Unilever health &
beauty and grocery products (from Dove and Axe to Ben & Jerry’s and Best Foods brands).
• Using retail experience and relationship building skills, gain agreement and support from store
managers, secure preferred product placement, re-merchandise, place signage, and generate
awareness and enthusiasm with employees prior to launch and during promotions.
• Continually exceeds quotas for displays, secondary placements and products sold.
ALBERT & ASSOCIATES VENTURE CONSULTING, Redondo Beach, CA • 1997 - present
Devise and implement strategic marketing and sales solutions for startups, corporations & small
business clientele.
• Served as Costco Retail Launch Program Champion for NY Deli Patrol’s ready-to-heat, center plate
meat Carvery Division, creating record-breaking product launch & food sampling multi-state road
show program, exceeding sales goals by over 200%.
• Led covert USA ad agency and media buying team searches for Toyota’s Scion Division.
• Drove product and brand development of Brazil Chill acai/superfruits product line by creating
successful supplier programs targeting reliable raw foods and ingredient brokers.
OPEN BLUE SEA FARMS, Miramar, Panama & New York City, NY • 2007 - 2011
Sustainable seafood farming enterprise utilizing cutting-edge environmentally friendly cultivation
techniques.
Advisor, Marketing & Communications • 2010 – 2011
Vice President of Marketing • 2007 – 2009
Major Contributions:
• Created and implemented strategic branding, sales and promotional plans and investor pitch deck
and related fund-raising collateral raising over $7 million in venture capital.
• Launched a successful “green” campaign, raising awareness of cutting-edge aquaculture
methodologies, securing media coverage by major Internet and broadcasters and publishers, e.g.,
ABC, CNN, PBS, Forbes, Fortune, and National Geographic eliciting interest from investors,
distributors and key sales targets.
• Formulated an innovative push-pull sales strategy and campaign to brand seafood fueled by selling
to both retail/food service users and their brokers/distributors.
• Produced global award-winning videos (Cinema Prosperite/Winner + Earth Award/Finalist) promoting
Open Blue Sea Farms’ mission to synergize environmental/societal concerns with business goals.
Michael Albert Marketing & Sales

2. CAFFÉ CLASSICO FOODS, Concord, CA • 2003 – 2007
Private company manufacturing and marketing super-premium gelato and sorbetto products sold in
upscale supermarkets, club stores and ice cream, smoothie and other foodservice operations.
Vice President of Sales / Director of Promotions
Major Contributions:
• Expanded market reach of gourmet food manufacturer from a regional SF customer base to retail
and
foodservice placement throughout the USA and Canada.
• Closed major retail and food service accounts, such as UNFI, SunOpta, Costco, Wegmans, Central
Markets, Bristol Farms, Gelson’s, Melt Gelato, Juice It Up!, and Robeks. Warehouses – creating &
building portable displays, uniforms, inventory management + recruitment, training and retention for
8 demonstration programs/staffs, with P&L and merchandising responsibilities.
• Created all aspects of new brand Belizza (açaí-based) superfruit sorbet product line achieving #2
ranking in North America within the açaí product category, producing 95% of overall $5MM sales.
• Enhanced annual revenue by $1M+ by instituting a first-time retail private label program.
BODY RENAISSANCE MEDICAL CORPORATION, Redondo Beach, CA • 2001 – 2003
Operator of first mobile clinic offering minimally invasive and non-invasive cosmetic medical procedures.
Vice President of Marketing & Operations / Founder
Major Contributions:
• Pioneered the first full-range, portable cosmetic medical service serving medical practices, clinics,
spas & salons.
• Developed and implemented successful business infrastructure to generate $600K in revenue within
the first 2 years, one year sooner than planned.
• Recruited physician and nursing practitioner staffs and worked directly with California medial and
nursing government agencies and professional associations to ensure proper legal and clinical
compliance.
RARE MEDIUM GROUP, Marina del Rey, CA • 2000 – 2001
Internet firm known for building Amazon’s, eBay’s & major CPG firms’ web infrastructures while
incubating a dozen online ventures including Speak4Free, the first web-based free phone service.
Senior Vice President of Marketing and Sales, Speak4Free.com
Major Contributions:
• Development of the first web-based free phone service, Speak4Free.com, the forerunner of popular
VoIP service providers, e.g., Skype and Vonage.
• Collaborated with CTO to devise data mining-driven CRM program to identify user tastes and desires
with custom targeted advertising, which in turn attracted major advertisers (Sony, CBS, Sears, etc.).
JFAX.COM / FAX4FREE.COM, Los Angeles, CA • 1998 – 2000
Start-up offering the first free web-based fax services that ultimately grew to industry prominence (eFax)
and subsequently acquired by J2 Communications, Inc.
Director of Marketing
Major Contributions:
• Secured 250K individual and 1200 NPO and corporate users.
• Landed major corporate clients by creating customized private label programs for firms such as Fox
Sports, UCLA, Wired, and MLB’s San Francisco Giants.
• Drove revenue of start-up operation to $500K within 18 months, directly supporting acquisition exit
strategy achieved 2 years ahead of schedule.
• Managed internal staff while directing external marketing, advertising and PR agencies.
Michael Albert Marketing & Sales

3. ADDITIONAL CAREER HISTORY
HOLLYWOOD PARK CASINO, Inglewood, CA
Director of Marketing
BICYCLE CLUB CASINO, Bell Gardens, CA
Director of Marketing and Advertising
AUSTIN KNIGHT ADVERTISING, Los Angeles, CA & New York City, NY
Vice President, Branch Manager; National Sales Director; National Media Director
EDUCATION
Bachelor of Arts in Psychology
City University of New York
PROFESSIONAL DEVELOPMENT
Certified Social Media Strategist Certified Food Handler
Social Media Marketing University (2011) ServSafe/National Restaurant Association (2012)
AFFILIATIONS
American Marketing Association - Past President, Southern California
Food and Beverage Sales and Marketing Global Network – Current Manager
Marketing & Communications LinkedIn Group – Current Manager
Retail & Wholesale Food Network
Nontraditional Marketing Professionals
Impact Investment Forum / Sustainable Investment Forum
MILITARY SERVICE
US Marine Corps
Michael Albert Marketing & Sales