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QR Codes: What Marketers Need to Know
 

QR Codes: What Marketers Need to Know

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Presentation about marketing using QR codes by Baltimore advertising agency, MGH.

Presentation about marketing using QR codes by Baltimore advertising agency, MGH.

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  • This is a QR code. It is checkered box that looks similar to this.
  • Here’s how it works…Scanned and then links user to a website from their smartphones.
  • So what? Why should you care about the technology?
  • For years, marketers saying this is the year for mobile in advertising. Thanks to the rapid adoption of smartphones, we’re there.
  • Located on the product tag, the QR code sends users to the product on Best Buy’s website, enabling customers to see product reviews and information.
  • Located on NYC subways, this QR code prompts users to enter JetBlue’s winter giveaway when scanned. The QR code is located in the left hand corner of larger code.
  • Located on NYC billboards, the QR code takes users to an exclusive 40-second Calvin Klein commercial, which can be shared by viewers on their social networks after watching.
  • On his show, Jimmy Fallon used a QR code to promote the band “Odd Future,” whose website and videos open when users scan the code.
  • Placed next to featured clothing in Esquire Magazine, these QR codes open to a page where customers can view and purchase the item.
  • Appearing on Nike storefronts in Belgium, these QR codes allow the user to “Like” Nike’s running challenges on Facebook.
  • MGH developed a holiday campaign for Smyth Jewelers in which they released one deal per day for 15 days, available exclusively to customers who scanned a QR code that appeared on the store building.
  • So what? Why should you care about the technology?
  • So what? Why should you care about the technology?
  • Probably the most important question you could ask.
  • Add a unique identifier to the end of your URL. If you’re pointing to an external site, do a re-direct.
  • Add a unique identifier to the end of your URL. If testing on multiple sites, use QR1 or QRBillboard
  • Add a unique identifier to the end of your URL. If testing on multiple sites, use QR1 or QRBillboard
  • Whilesmartphone ownership and use is on the rise, make sure you have options for those who aren’t there yet.
  • Important if pushing to an external site - no control
  • Important if pushing to an external site - no control
  • Important if pushing to an external site - no control
  • You know your customers better than anyone. If you don’t think they’ll care about the QR codes, just wait and save that real estate for something else.

QR Codes: What Marketers Need to Know QR Codes: What Marketers Need to Know Presentation Transcript

  • 2
  • 3
    • Website
    • Form (email opt-in; sweepstakes)
    • Video or photo
    • Social media account
  • 4
    • Phone number
    • Text message
    • V-card
  • 5
    • Hidden message
  • 6
    So what?
  • 20
    So now what?
  • http://goqr.me
  • http://qrcode.littleidiot.be
  • http://ibm.co/qrcodebranding
  • 27
    Questions to ask yourself…
  • 28
    Is my site mobile friendly?
  • 29
    How are you tracking?
  • 30
    Tracking on your site:
    • Use http://mghus.com/?=qr
    • Go to Analytics > Content
  • 31
    Tracking on external (ex:YouTube):
    • Do re-direct from your site
    • http://mghus.com/qr > http://youtube.com/rickroll
  • 32
    Am I providing options for non-smartphone users?
  • 33
    To learn more, scan this:
    Or text “PRODUCT” to 12345.
    http://websiteurl.com
  • 34
    Will my URL change?
    QR codes always stay the same.
  • 35
    Watch our funny video here:
  • 36
    Watch our funny video here:
  • 37
    Will my customers care?
  • 38
    Questions?