0
Jason Levy,
                         Adam Metz,     Strategy
                          Principal    Associate



Social Cu...
The Nine Buckets of Consumer Social Web
                         Tools

Blogs
The Nine Buckets of Consumer Social Web
                         Tools

Blogs
The Nine Buckets of Consumer Social Web
                         Tools

Blogs    Podcasts
The Nine Buckets of Consumer Social Web
                         Tools

Blogs    Podcasts
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
Blogs    Podcasts   Ne...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
Blogs    Podcasts   Ne...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
Blogs    Podcasts   Ne...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
Blogs    Podcasts   Ne...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
                      ...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
                      ...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
                      ...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
                      ...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
                      ...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
                      ...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social
                      ...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social                       ...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social                       ...
The Nine Buckets of Consumer Social Web
                         Tools

                     Social                       ...
Social Advertising Spending




         Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
Social Advertising Spending

      Social media advertising and mobile marketing
      leading the charge (shown by Google...
Social Advertising Spending

      Social media advertising and mobile marketing
      leading the charge (shown by Google...
Social Advertising Spending

      Social media advertising and mobile marketing
      leading the charge (shown by Google...
Social Advertising Spending

      Social media advertising and mobile marketing
      leading the charge (shown by Google...
Social Number



                               Social
                         =    Number


Total Referral Traffic
Social Number
Social Number

• Take Top 25 or Top 50 inbound referrers to your
destination web property
Social Number

• Take Top 25 or Top 50 inbound referrers to your
 destination web property
• Identify which of those are f...
Social Number

• Take Top 25 or Top 50 inbound referrers to your
 destination web property
• Identify which of those are f...
Social Number

• Take Top 25 or Top 50 inbound referrers to your
 destination web property
• Identify which of those are f...
Small Business Social Web Spend
        (1-200 employees)
Small Business Social Web Spend
                   (1-200 employees)

• 66% of Small Business plan to increase spend on em...
Small Business Social Web Spend
                   (1-200 employees)

• 66% of Small Business plan to increase spend on em...
Small Business Social Web Spend
                    (1-200 employees)

• 66% of Small Business plan to increase spend on e...
Brands Taking Action
                  Action Step:

                  Establish Consumer
                  relevance on a...
Social Network Services



Facebook              LinkedIn
          MySpace                    U.S. Blog
worldwide        ...
Social Network Services



Facebook              LinkedIn
          MySpace                    U.S. Blog
worldwide        ...
Friending: Who’s Doing It, Why?




                        AS: If your brand has
                        a social prescen...
Microblogs

                                          Monthly Visitors

Twitter has grown the
fastest in 2009, growing    ...
Microblogs

                                          Monthly Visitors

Twitter has grown the
fastest in 2009, growing    ...
Online Video
                      Monthly Visitors


  YouTube.com   Break.com   Revver.com   Hulu.com   Blinkx.com




 ...
Online Video
                      Monthly Visitors


  YouTube.com   Break.com   Revver.com   Hulu.com   Blinkx.com




 ...
Blogs: Overall Growth
Podcasts: Overall Growth
Podcasts: Overall Growth
Online Reviews/Ratings/Forums
                                       Monthly Visitors - General

AS: Map
revenue from
reco...
Online Reviews/Ratings/Forums
                                       Monthly Visitors - General

AS: Map
revenue from
reco...
Social Mobile
Social Mobile
• Brands (even bands) are
making mobile content for
the social web cheaply and
quickly
Social Mobile
• Brands (even bands) are
 making mobile content for
 the social web cheaply and
 quickly
• Collateral conta...
Social Mobile
• Brands (even bands) are
 making mobile content for
 the social web cheaply and
 quickly
• Collateral conta...
Strategic Consulting
Strategic Consulting
     www.adammetz.com




    http://tinyurl.com/
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Metz Consulting - State of the Social Web Q4 2009

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  • Our team primarily consults with consumer-facing brands, and develops ROI and analytics based strategies to drive business from the social internet. We then conduct business development with our clients to build our their partner ecosystem on the social web, and make sure that they’re integrated with the right brands. To learn more about us, feel free to pick up a copy of our first book, There Is No Secret Sauce, available after the talk, or our forthcoming book, Dance On A Volcano, which will be at a bookstore near you. Without further ado, let’s begin the Q&A portion of our webinar.
  • Our team primarily consults with consumer-facing brands, and develops ROI and analytics based strategies to drive business from the social internet. We then conduct business development with our clients to build our their partner ecosystem on the social web, and make sure that they’re integrated with the right brands. To learn more about us, feel free to pick up a copy of our first book, There Is No Secret Sauce, available after the talk, or our forthcoming book, Dance On A Volcano, which will be at a bookstore near you. Without further ado, let’s begin the Q&A portion of our webinar.
  • Transcript of "Metz Consulting - State of the Social Web Q4 2009"

    1. 1. Jason Levy, Adam Metz, Strategy Principal Associate Social Customer Managment: State of the Social Web Q4 2009
    2. 2. The Nine Buckets of Consumer Social Web Tools Blogs
    3. 3. The Nine Buckets of Consumer Social Web Tools Blogs
    4. 4. The Nine Buckets of Consumer Social Web Tools Blogs Podcasts
    5. 5. The Nine Buckets of Consumer Social Web Tools Blogs Podcasts
    6. 6. The Nine Buckets of Consumer Social Web Tools Social Blogs Podcasts Network Services
    7. 7. The Nine Buckets of Consumer Social Web Tools Social Blogs Podcasts Network Services
    8. 8. The Nine Buckets of Consumer Social Web Tools Social Blogs Podcasts Network Wikis Services
    9. 9. The Nine Buckets of Consumer Social Web Tools Social Blogs Podcasts Network Wikis Services
    10. 10. The Nine Buckets of Consumer Social Web Tools Social MicroBlog Blogs Podcasts Network Wikis s Services
    11. 11. The Nine Buckets of Consumer Social Web Tools Social MicroBlog Blogs Podcasts Network Wikis s Services
    12. 12. The Nine Buckets of Consumer Social Web Tools Social MicroBlog Blogs Podcasts Network Wikis s Video Services
    13. 13. The Nine Buckets of Consumer Social Web Tools Social MicroBlog Blogs Podcasts Network Wikis s Video Services
    14. 14. The Nine Buckets of Consumer Social Web Tools Social MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Services
    15. 15. The Nine Buckets of Consumer Social Web Tools Social MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Services
    16. 16. The Nine Buckets of Consumer Social Web Tools Social MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Services
    17. 17. The Nine Buckets of Consumer Social Web Tools Social Online MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Reviews & Services Ratings
    18. 18. The Nine Buckets of Consumer Social Web Tools Social Online MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Reviews & Widgets Services Ratings
    19. 19. The Nine Buckets of Consumer Social Web Tools Social Online MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Reviews & Widgets Services Ratings
    20. 20. Social Advertising Spending Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
    21. 21. Social Advertising Spending Social media advertising and mobile marketing leading the charge (shown by Google’s purchase of AdMob) Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
    22. 22. Social Advertising Spending Social media advertising and mobile marketing leading the charge (shown by Google’s purchase of AdMob) Social network advertising spend expected to keep growing; growth of 119% from Aug ‘08 to Aug ’09 Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
    23. 23. Social Advertising Spending Social media advertising and mobile marketing leading the charge (shown by Google’s purchase of AdMob) Social network advertising spend expected to keep growing; growth of 119% from Aug ‘08 to Aug ’09 Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
    24. 24. Social Advertising Spending Social media advertising and mobile marketing leading the charge (shown by Google’s purchase of AdMob) Social network advertising spend expected to keep growing; growth of 119% from Aug ‘08 to Aug ’09 Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
    25. 25. Social Number Social = Number Total Referral Traffic
    26. 26. Social Number
    27. 27. Social Number • Take Top 25 or Top 50 inbound referrers to your destination web property
    28. 28. Social Number • Take Top 25 or Top 50 inbound referrers to your destination web property • Identify which of those are from destinations on the social web
    29. 29. Social Number • Take Top 25 or Top 50 inbound referrers to your destination web property • Identify which of those are from destinations on the social web • Derive the ratio of “social” inbound referral traffic to total inbound referral traffic
    30. 30. Social Number • Take Top 25 or Top 50 inbound referrers to your destination web property • Identify which of those are from destinations on the social web • Derive the ratio of “social” inbound referral traffic to total inbound referral traffic • May be low now (i.e. 1%-2%, but should be 30-50% at end of implementation
    31. 31. Small Business Social Web Spend (1-200 employees)
    32. 32. Small Business Social Web Spend (1-200 employees) • 66% of Small Business plan to increase spend on email marketing and social media in 2010 (source: Vertical Response survey, Nov. 2009)
    33. 33. Small Business Social Web Spend (1-200 employees) • 66% of Small Business plan to increase spend on email marketing and social media in 2010 (source: Vertical Response survey, Nov. 2009) • 2010 Plans: 35.1% of Small Business plan to increase spend on social media a little, 33.3% plan to increase spend “a lot” (source: Vertical Response survey, Nov. 2009)
    34. 34. Small Business Social Web Spend (1-200 employees) • 66% of Small Business plan to increase spend on email marketing and social media in 2010 (source: Vertical Response survey, Nov. 2009) • 2010 Plans: 35.1% of Small Business plan to increase spend on social media a little, 33.3% plan to increase spend “a lot” (source: Vertical Response survey, Nov. 2009) • 79.6% are not planning to use TV, and 72.7% are not planning on using radio
    35. 35. Brands Taking Action Action Step: Establish Consumer relevance on all 2009 social collateral Map each initiative on this 1-5 scale
    36. 36. Social Network Services Facebook LinkedIn MySpace U.S. Blog worldwide worldwide U.S. users readers users users 70.255 96.6 300 million 50 million million million (Q4) (Q4) (Q2) (Q2)
    37. 37. Social Network Services Facebook LinkedIn MySpace U.S. Blog worldwide worldwide U.S. users readers users users 70.255 96.6 300 million 50 million million million (Q4) (Q4) (Q2) (Q2)
    38. 38. Friending: Who’s Doing It, Why? AS: If your brand has a social prescence, you need a way to map fullfillment of social objectives.
    39. 39. Microblogs Monthly Visitors Twitter has grown the fastest in 2009, growing Twitter.com Jaiku.com Plurk.com Facebook.com unique visitors more than 550% from Oct ’08 to Oct ’09 23.0 0.032 0.206 128.9 million million million million
    40. 40. Microblogs Monthly Visitors Twitter has grown the fastest in 2009, growing Twitter.com Jaiku.com Plurk.com Facebook.com unique visitors more than 550% from Oct ’08 to Oct ’09 23.0 0.032 0.206 128.9 million million million million
    41. 41. Online Video Monthly Visitors YouTube.com Break.com Revver.com Hulu.com Blinkx.com 84.7 3.5 0.476 8.6 1.7 million million million million million
    42. 42. Online Video Monthly Visitors YouTube.com Break.com Revver.com Hulu.com Blinkx.com 84.7 3.5 0.476 8.6 1.7 million million million million million
    43. 43. Blogs: Overall Growth
    44. 44. Podcasts: Overall Growth
    45. 45. Podcasts: Overall Growth
    46. 46. Online Reviews/Ratings/Forums Monthly Visitors - General AS: Map revenue from recommendation engeines/review Yelp.com Amazon.com consumersearch.com Epinions.com properties 27.4 million 70.8 million 2.32 million 3.96 million (up 8.3% from Q2) (up 6.7% from Q2)
    47. 47. Online Reviews/Ratings/Forums Monthly Visitors - General AS: Map revenue from recommendation engeines/review Yelp.com Amazon.com consumersearch.com Epinions.com properties 27.4 million 70.8 million 2.32 million 3.96 million (up 8.3% from Q2) (up 6.7% from Q2)
    48. 48. Social Mobile
    49. 49. Social Mobile • Brands (even bands) are making mobile content for the social web cheaply and quickly
    50. 50. Social Mobile • Brands (even bands) are making mobile content for the social web cheaply and quickly • Collateral contains ability to click-through to medium-to- high priced items ($100+)
    51. 51. Social Mobile • Brands (even bands) are making mobile content for the social web cheaply and quickly • Collateral contains ability to click-through to medium-to- high priced items ($100+) • Number of branded social mobile apps are higher than ever: the number of mobile payment users worldwide will total 73.4 million in 2009, up 70.4 percent from 2008 when there were 43.1 million users; Source: Cellluar News 6/2/09
    52. 52. Strategic Consulting
    53. 53. Strategic Consulting www.adammetz.com http://tinyurl.com/
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