Metz Consulting - State of the Social Web Q4 2009
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  • Our team primarily consults with consumer-facing brands, and develops ROI and analytics based strategies to drive business from the social internet. We then conduct business development with our clients to build our their partner ecosystem on the social web, and make sure that they&#x2019;re integrated with the right brands. To learn more about us, feel free to pick up a copy of our first book, There Is No Secret Sauce, available after the talk, or our forthcoming book, Dance On A Volcano, which will be at a bookstore near you. Without further ado, let&#x2019;s begin the Q&A portion of our webinar. <br />
  • Our team primarily consults with consumer-facing brands, and develops ROI and analytics based strategies to drive business from the social internet. We then conduct business development with our clients to build our their partner ecosystem on the social web, and make sure that they&#x2019;re integrated with the right brands. To learn more about us, feel free to pick up a copy of our first book, There Is No Secret Sauce, available after the talk, or our forthcoming book, Dance On A Volcano, which will be at a bookstore near you. Without further ado, let&#x2019;s begin the Q&A portion of our webinar. <br />

Metz Consulting - State of the Social Web Q4 2009 Metz Consulting - State of the Social Web Q4 2009 Presentation Transcript

  • Jason Levy, Adam Metz, Strategy Principal Associate Social Customer Managment: State of the Social Web Q4 2009
  • The Nine Buckets of Consumer Social Web Tools Blogs
  • The Nine Buckets of Consumer Social Web Tools Blogs
  • The Nine Buckets of Consumer Social Web Tools Blogs Podcasts
  • The Nine Buckets of Consumer Social Web Tools Blogs Podcasts
  • The Nine Buckets of Consumer Social Web Tools Social Blogs Podcasts Network Services
  • The Nine Buckets of Consumer Social Web Tools Social Blogs Podcasts Network Services
  • The Nine Buckets of Consumer Social Web Tools Social Blogs Podcasts Network Wikis Services
  • The Nine Buckets of Consumer Social Web Tools Social Blogs Podcasts Network Wikis Services
  • The Nine Buckets of Consumer Social Web Tools Social MicroBlog Blogs Podcasts Network Wikis s Services
  • The Nine Buckets of Consumer Social Web Tools Social MicroBlog Blogs Podcasts Network Wikis s Services
  • The Nine Buckets of Consumer Social Web Tools Social MicroBlog Blogs Podcasts Network Wikis s Video Services
  • The Nine Buckets of Consumer Social Web Tools Social MicroBlog Blogs Podcasts Network Wikis s Video Services
  • The Nine Buckets of Consumer Social Web Tools Social MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Services
  • The Nine Buckets of Consumer Social Web Tools Social MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Services
  • The Nine Buckets of Consumer Social Web Tools Social MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Services
  • The Nine Buckets of Consumer Social Web Tools Social Online MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Reviews & Services Ratings
  • The Nine Buckets of Consumer Social Web Tools Social Online MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Reviews & Widgets Services Ratings
  • The Nine Buckets of Consumer Social Web Tools Social Online MicroBlog Discussio Blogs Podcasts Network Wikis s Video n Forums Reviews & Widgets Services Ratings
  • Social Advertising Spending Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
  • Social Advertising Spending Social media advertising and mobile marketing leading the charge (shown by Google’s purchase of AdMob) Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
  • Social Advertising Spending Social media advertising and mobile marketing leading the charge (shown by Google’s purchase of AdMob) Social network advertising spend expected to keep growing; growth of 119% from Aug ‘08 to Aug ’09 Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
  • Social Advertising Spending Social media advertising and mobile marketing leading the charge (shown by Google’s purchase of AdMob) Social network advertising spend expected to keep growing; growth of 119% from Aug ‘08 to Aug ’09 Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
  • Social Advertising Spending Social media advertising and mobile marketing leading the charge (shown by Google’s purchase of AdMob) Social network advertising spend expected to keep growing; growth of 119% from Aug ‘08 to Aug ’09 Source: Nielson, 2009 via ClickZ: http://www.clickz.com/3635095
  • Social Number Social = Number Total Referral Traffic
  • Social Number
  • Social Number • Take Top 25 or Top 50 inbound referrers to your destination web property
  • Social Number • Take Top 25 or Top 50 inbound referrers to your destination web property • Identify which of those are from destinations on the social web
  • Social Number • Take Top 25 or Top 50 inbound referrers to your destination web property • Identify which of those are from destinations on the social web • Derive the ratio of “social” inbound referral traffic to total inbound referral traffic
  • Social Number • Take Top 25 or Top 50 inbound referrers to your destination web property • Identify which of those are from destinations on the social web • Derive the ratio of “social” inbound referral traffic to total inbound referral traffic • May be low now (i.e. 1%-2%, but should be 30-50% at end of implementation
  • Small Business Social Web Spend (1-200 employees)
  • Small Business Social Web Spend (1-200 employees) • 66% of Small Business plan to increase spend on email marketing and social media in 2010 (source: Vertical Response survey, Nov. 2009)
  • Small Business Social Web Spend (1-200 employees) • 66% of Small Business plan to increase spend on email marketing and social media in 2010 (source: Vertical Response survey, Nov. 2009) • 2010 Plans: 35.1% of Small Business plan to increase spend on social media a little, 33.3% plan to increase spend “a lot” (source: Vertical Response survey, Nov. 2009)
  • Small Business Social Web Spend (1-200 employees) • 66% of Small Business plan to increase spend on email marketing and social media in 2010 (source: Vertical Response survey, Nov. 2009) • 2010 Plans: 35.1% of Small Business plan to increase spend on social media a little, 33.3% plan to increase spend “a lot” (source: Vertical Response survey, Nov. 2009) • 79.6% are not planning to use TV, and 72.7% are not planning on using radio
  • Brands Taking Action Action Step: Establish Consumer relevance on all 2009 social collateral Map each initiative on this 1-5 scale
  • Social Network Services Facebook LinkedIn MySpace U.S. Blog worldwide worldwide U.S. users readers users users 70.255 96.6 300 million 50 million million million (Q4) (Q4) (Q2) (Q2)
  • Social Network Services Facebook LinkedIn MySpace U.S. Blog worldwide worldwide U.S. users readers users users 70.255 96.6 300 million 50 million million million (Q4) (Q4) (Q2) (Q2)
  • Friending: Who’s Doing It, Why? AS: If your brand has a social prescence, you need a way to map fullfillment of social objectives.
  • Microblogs Monthly Visitors Twitter has grown the fastest in 2009, growing Twitter.com Jaiku.com Plurk.com Facebook.com unique visitors more than 550% from Oct ’08 to Oct ’09 23.0 0.032 0.206 128.9 million million million million
  • Microblogs Monthly Visitors Twitter has grown the fastest in 2009, growing Twitter.com Jaiku.com Plurk.com Facebook.com unique visitors more than 550% from Oct ’08 to Oct ’09 23.0 0.032 0.206 128.9 million million million million
  • Online Video Monthly Visitors YouTube.com Break.com Revver.com Hulu.com Blinkx.com 84.7 3.5 0.476 8.6 1.7 million million million million million
  • Online Video Monthly Visitors YouTube.com Break.com Revver.com Hulu.com Blinkx.com 84.7 3.5 0.476 8.6 1.7 million million million million million
  • Blogs: Overall Growth
  • Podcasts: Overall Growth
  • Podcasts: Overall Growth
  • Online Reviews/Ratings/Forums Monthly Visitors - General AS: Map revenue from recommendation engeines/review Yelp.com Amazon.com consumersearch.com Epinions.com properties 27.4 million 70.8 million 2.32 million 3.96 million (up 8.3% from Q2) (up 6.7% from Q2)
  • Online Reviews/Ratings/Forums Monthly Visitors - General AS: Map revenue from recommendation engeines/review Yelp.com Amazon.com consumersearch.com Epinions.com properties 27.4 million 70.8 million 2.32 million 3.96 million (up 8.3% from Q2) (up 6.7% from Q2)
  • Social Mobile
  • Social Mobile • Brands (even bands) are making mobile content for the social web cheaply and quickly
  • Social Mobile • Brands (even bands) are making mobile content for the social web cheaply and quickly • Collateral contains ability to click-through to medium-to- high priced items ($100+)
  • Social Mobile • Brands (even bands) are making mobile content for the social web cheaply and quickly • Collateral contains ability to click-through to medium-to- high priced items ($100+) • Number of branded social mobile apps are higher than ever: the number of mobile payment users worldwide will total 73.4 million in 2009, up 70.4 percent from 2008 when there were 43.1 million users; Source: Cellluar News 6/2/09
  • Strategic Consulting
  • Strategic Consulting www.adammetz.com http://tinyurl.com/