Our campaign for Carlsberg

1. ONLINE
ACTIVATION
2016

2. ONLINE ACTIVATION 2016
OBJECTIVE
• INCREASE CARLSBERG SOCIAL MEDIA FOLLOWERS
• CREATE ONLINE HYPE FOR EURO 2016
• DATA BASE
• CONTENT CREATIONS

3. IT’S AN ONLINE TO OFFLINE PROGRAM AT BOLALOB.COM
INVITING READERS TO PARTICIPATE ON WEEKLY QUIZ
TO WIN AN EXCLUSIVE TRIP TO FRANCE FOR EURO 2016
IF CARLSBERG DID EURO
ONLINE ACTIVATION 2016

4. GO VIRAL QUIZ CAMPAIGN EURO TRIP
PROGRAM FLOW
ONLINE ACTIVATION 2016

5. GO VIRAL
ONLINE ACTIVATION 2016

6. MAU KE PARIS NONTON EURO BARENG FITRI?!
WHO IS NENG FITHRI?!

7. FITHRI IS A RICH GIRL WHO LOVES FOOTBALL
SHE JUST BROKE UP WITH HER BELOVED BOY FRIEND
UNFORTUNATELY FITHRI HAS BOUGHT 2 TICKETS FOR
EURO 2016 IN PARIS JUST ONE DAY BEFORE SHE
BROKE UP!!
INSTAGRAM
6.473
F o l l o w e r s

8. SHE’S DESPERATE AND
TWEETING ABOUT
HER PROBLEM
AND BECOME A
TRENDING TOPIC
AMONGS FOOTBALL
AND FUTSAL ONLINE
COMMUNITIES
TO MAKE VIRAL HER TWEETS WILL BE SHARED BY 6 KOL’S
RELATED ARTICLES WILL BE PUBLISHED AT OUR POTENTIAL MEDIA PARTNERS
6 MEME’S ARE ALSO CREATED AND DISTRIBUTE TO BUZZ HER TWEET
“COWO EMANG NYEBELIN,
ADA GAK SIH COWO YANG
BENER-BENER BAIK SAMA
GW? APA GW JUAL AJA YA
TIKET TOURNYA?”
#MOVEONKEPRANCIS “ADA YANG BISA NEMENIN
GW NONTON FINAL EURO
2016, FREE!! CUKUP BAWA
BADAN AJA”
#MOVEONKEPRANCIS

9. SHE’S SURPRISE THAT HER TWEETS ARE TRENDING
WHEN WE REACH OUR TARGET AUDIENCE NUMBERS
THEN THE CAMPAIGN REVEAL
“KAYANYA RAME JUGA
YAH.. YG MAU NEMENIN
GW NONTON FINAL EURO
DI FRANCE, KLO SERIUS
PADA MAU ADA
SYARATNYA DONK”
#MOVEONKEPRANCIS
“YANG SERIUS MAU
BANGET NEMENIN FITRI KE
EURO BISA ADD LINE FITRI
….

10. MINI PRESS CONFERENCE AND MEDIA RELEASE TO SHARE THE CAMPAIGN
CARLSBERG AS THE SPONSOR OF EURO 2016 WILL REFUND FITHRI’S
TICKETS
DECLARING THE CAMPAIGN “IF CARLSBERG DID EURO”
AND CONTINUE THE VIRAL PARTNERING WITH BOLALOB.COM
TARGETING 30 MEDIAS

11. RECRUITMENT

12. BECOME FRIEND
ON LINE WITH FITHRI
SPECIAL CONTENT AND QUIZ LINK
FROM NENG FITHRI
1 LUCKY PARTICIPANTS
WILL BE PICKED
FOLLOW BOLALOB
AND CARLSBERG
FACEBOOK ACCOUNT
FOLLOW BOLALOB AND
CARLSBERG
INSTAGRAM ACCOUNT
MECHANISM
SHARE TO SOCIAL MEDIA MENTIONING
BOLALOB AND CARLSBERG WITH SPECIAL
HASTAG
ANSWER QUIZ AT BOLALOB

13. MEME AND LINE SAMPLE

14. QUIZ WILL BE SIMPLE WITH QUESTIONS REGARDING FOOTBALL AND LIFESTYLE
AN ARTICLE, VIDEO OR PHOTOS WILL BE PUBLISHED BEFORE EACH QUIZ
WHERE PARTICIPANT CAN FIND HINT FOR THE QUIZ
QUIZ SAMPLE

15. 2 X
VIDEOS
10 X
ARTICLES
10 X
ONLINE QUIZ
2 X
LISTICLES
1 X
VIDEO INVITATIONS
1 X
VIDEO PROMOTIONS
6 X
EURO 2016 ARTICLES
2 X
INVITATION ARTICLES
2 X
ABOUT NENG ARTICLES
2 X
ALL ABOUT EURO 2016
TO DRIVE USER TO LINE AND JOINING THE PROGRAM
2 X
E BANNERS
2 X
INVITATION E BANNER
SUPPORTING PROMOTION TOOLS

16. EURO TRIP

17. 1 LUCKY PARTICIPANTS
WITNESSING THE FINAL MATCH OF EURO 2016
1 WEEK TRIP TO PARIS
WITH FITHRI FOR FREE! (ALL INCLUDE)

18. EXTRA TASK
LUCKY WINNER AND FITHRI WILL ACT
AS A FUN REPORTER DURING THE EURO TRIP
PRODUCING DAILY INSTAGRAM VIDEOS
REVIEWING LOCAL BAR
LIVE TWEETING DURING THE FINAL MATCH
CREATING DAILY JOURNAL TO BE PUBLISHED AT BOLALOB

19. 65%
MOBILE
35%
DESKTOP
TARGET AUDIENCE
ACCESSIBLITY
530K
Per-Month
1.4M
Per-Month
15.000
Per-Day
PAGEVIEWS UNIQUE VISITORS ACTIVE USERS

20. THANK YOU