Big Daddy's Restaurant is redesigning their website to modernize the logo and webpages to provide a more polished look. The goal is to inform customers, both new and returning, about who they are, what they offer, and their commitment to quality food and service. The redesign aims to retain the company's authentic southern style while improving the visual presentation.

1. Big Daddy’s
Restaurant
By Megan Wilcox

2. Company Description and Goals
Big Daddy’s Restaurant is a BBQ establishment that promoted the best southern food and pit BBQ in NYC. The goal of
this company is to bring in customers for some southern fashioned cooking in the New York area. Big Daddy’s Mission
is to serve quality food and a great dining experience.

3. Site Objectives
Big Daddy’s Restaurant is redesigning their website with the intention of a more conventional site from where whtey
first started. By Redesigning the logo and the webpages it will give the website a more modern and put together look
so their customers past, present and future will have the ability to know who they are, what they do and how hard
they’ve worked to be where they are. The Redesign will keep the feel of who they are as a company by giving it a more
deserving look to their class of food they offer.

4. BrisketTown
BrisketTown is known for thier Brisket. They have been open since 2012 and are running strong, they are rated a 4.2 out of 5 star ratings. Out of all the
websites I decided to start here because I wanted to start with the best visually restaurant. The begining Gif used in this homepage draws the user into
the experience and makes them want more. They use a paralax layout which when scrolling down reveals food as well as inside decore that is static insid
the space allowed. They also give a good views and navigation that is repeative as well as useful when carting around the site. You can tell they do not like
clutter by tucking away the about me’s and history as well as contacts from site in the more stuff portion. URL-http://www.delaneybbq.com

5. SoCo
Soco is a Southern BBQ establishment which is adversed in new southen bbq cuisine and is rated a 4.1 out of 5 star for reviews. With this website what you
see is what you get, no a lot happens on this website but it does have a decent menu look to it. Without designated Homepage it is hard to understand whu
you begin on the menu instead of learning more about the company as a whole. Overall the navigation does not move and it gives a slight inside of what
goes on inside it though as a user i am still confused on the food choices.. URL-http://socobk.com

6. Georgia’s Eastside BBQ
Georgia’s Eastside BBQ is rated a 4.2 out of 5 stars. The website you see below is the main page that automaticaly converts to the menu page.for quick
user access to the food it provides. This website is well put together and they create well priced meals for a very reasonable prcice. They are a growing
restuarant and have been in business since 2007 and is still running very strong in reviews as well as dining experience. The website is simple kinda easy to
understand but instand gratification on the food on and off the website.. URL-http://georgiaseastsidebbq.com

7. Fette Sau
Fette Sau is from Brooklyn,NY and has been in business since 2006 and have won awards from 2008-2011. They are on Zagats best eats list. When first
entering this page you click the logo and a pig comes out of the logo and walks it to the side of the website. Along with the rotation of fast moving pictures
of the inside of Fette’s as well as the food it gives you a litte bit of a headache. The business is known for its atmophere as well its ribs it is a good company
with good southern eats. I take from this website the open and invitingness to it as well as the classy but simple feel. Fette Sau has also a 4 out of 5 star
rating which makes it a good website to pull from. URL- http://www.fettesaubbq.com

8. Mables Smokehouse BBQ
Mables is from brooklyn ,NY and is a company dedicated to good southern home BBQ. The site is simple with the exception of the wood background it
uses, it also has many navigation points which are always in the same place reguardless of the page you are on. Mables has been in business since 2011 and
are running strong. They are rated at a 4.2 out of 5 star rating and are well known for their ribs and brisket. Though they have a good variety of food I did
not particularly find the website to be enjoyable or enticing. The website lacked something that stood out and though i pull from it the simplicity I do not
consider this a well made website. URL-http://www.mablessmokehouse.com

9. Competitive Positioning
BrisketTown is a restaurant that is focused on the customer as well as a very unique user experience. It is a company that does it right with their
brisket and has southern style food that leaves their customers lip smacking for more. It is a semi pricy restaurant with great reviews and a simple and
clean website that brings the user in with atmosphere and savory pictures.
What I would use for freatures and ideas from this website is the clean layout and the inviting ness of the atmosphere. My site will differ because of the
different food varieties we offer and the layout which will be different. We will stand out with the taste and the bright inviting look to our website.
SoCo is a new aged southern cuisine restuarant that forcus’s on the atmophere as well as the food given to the customer. It is a newer resaurant that
is on the size but is very well versed in BBQ food. They bring to the table a new look to an old style but the same flavors as down home southern. Their
website is a bit confusing but mainly it is simple and very colorful.
What I would use for freatures and ideas from this website is the different idea takes on page layout as well as the feel of old down home southern
food and their clean and simple features.
Gerogias BBQ Is a Restuarant dedicated to the southern feel to their food and atmosphere they are highly rated on their review scale as well as on
top ratings for bbq food in New York. This company is well rounded and having been in business since 2007 is running strong. they have an easy to
understand llayout on their website as well a a following that is growing by the day. The company is well versed in southern cookig an atmosphere.
What I would use for freatures and ideas from this website is the Homestyle feel because it is what i am looking for to bring to the rebrand. The
company is also simple to understand with easy to read text somethign I am looking forward to doing in my webpage for Big Daddy.
Fette Sau Is a restaurant that is very pink and playful much like the websites style. They have a very wimsicle atmophere that translates into the
website is simple and not much is on it. Though you click links on the pig that brings in the logo it isfun loving and southern. Fette Sau means fat pig
and thet roast them with the best of them. This company is one for down home southern in all its frillyness.
What I would use for freatures and ideas from this website is the Fun and upliftign feel to the website, though not so much pink for the homestyle feel i
am going for.
Mables BBQ is a restaurant that is focused on the customer they are a what you see is what you get restaurant . Their webpage is not only simple it is
different. Big bold letters everywhere and lots of pictures to show off the site. The company is down home roots to southern food and BBQ’s with the
rest of them. The company is focused on the experience as well as how well the food looks and tastes. They take great pride in their food.
What I would use for freatures and ideas from this website is Pride the company has when working on its atmophere. I would also like to being in the
idea of unique userability. The company has pride so should big daddys.

10. Market/ Target Audience and Persona
Gender: Male
Age: 30-50
Robert Billy lives in california and is an
Father who works as a comedian, he is
a hard worker who likes to unwind. His
internet connection isn’t the fastest but
it is not the slowest. His income ranges
from 35-55K a year. He uses the internert
at a moderate rate for booking trips and
making reservations. As a Family man he
likes to take his family out to unwind at a
different resaurant each week. BBQ holds
a spot in robert and he likes to experience
good food and good people.
Gender: Female
Age: 35-55
Jane Eyre is a Hairdresser and makes
between 25-35K a year. she is a hard
working divored woman who doesnt have
a lot of time to check out new eats. Her
busy life leaves her pretty hard to keep
sitting still for long. She is big on making
reservations so she does not wait around
long. Her internet savy is pretty advanced
because of her work and keeping updated.
Jane would like to find a place that is fast
relable and tastes good.
Gender: Male
Age- 20-28
Jerry Mcguire is a collge student who
works hard but is a layed back kinda
guy. He likes to go on dates and likes
to adventure with different restuarant
ideas. He doesn’t make a lot about
5-8K working on work study and a part
time job. He is a savey savor and also
likes to go out with his friends on the
weekends. he has high speed internet
through his college and is very internet
savy. Always looking for a hot spot.
My Target audience is between 20-55 years of age with the income range between 5-55K to keep in mind that it is a family oriented
restaurant. In numbers the company cateres mostly to men from college age to senior age and has a variety in between but i chose both ends
of the spectrum to be categoriesed. My Ideal target audience is from 21-40 years of age. An average joe type for the layback of the restuarant
and someone who can work a website but doesnt need a trememnous amount of help. Robert Billy i the examples fits the majority of the
target audience i am trying to create.

11. The Look
Color
R-44
G-18
B-17
Hex- 2C1211
R-89
G-13
B-13
Hex- 590D0D
R-245
G-127
B-31
Hex-F57F1F
R-206
G-144
B-91
Hex-CE905B
Old Logo
CoCo
Leather Orange
Cowboy
Typography
Big Daddy’sRestaurant
M
assapequa, New
York
I chose these font sizes because it will work with the new
modern style the company is working towards while still being
functionable and readble.
Header (33pt)
Iowan Old style- AbCdEfGhIjKlMnOpQrStUvWxYz
Sub text (20pt)
Dosis Semi-Bold- AbCdEfGhIjKlMnOpQrStUvWxYz
Body Copy (13pt)
Dosis Regular- AbCdEfGhIjKlMnOpQrStUvWxYz
Feel
Graphics
Descriptive Words
Redesigned Logo
Homestyle
Savory
Unwind
The rebrand feel of Big Daddy’s Restaurant will include the family
friendly environment keeping pictures of people drinking to a
minimun if any. As well as promoting a wholesome and clean look to
the website. The feel of this website is simple and clean with a homey
feel. The client and I would like to make the user feel at home as
well as entice them with the look of the food along with the positive
reviews of the company to create an image of a good place to wine,
dine and unwind.

12. Sitemap / Flowchart
Landing Page
Main Pages
Sub Pages
Home
AboutMenu
Events Shop
Fat Tuesday BBQ Morning
Tshirts Gift Cards
Blog
Catering Recipes
Charity
Specials
Entertainment
Events Reviews

13. Resources
Safari Books
Monsef, D. (2011). Color inspirations more than 3,000 innovative palettes from the
colourlovers.com community (p. 256). Cincinnati: HOW books. Book
Bowles, C., & Box, J. (2010). Undercover user experience design: Creative edge classic
(Print ed., p. 192). New Riders Book
Pamental, J. (2014). Responsive typography (p. 110). Sebastopol, CA: O’Reilly Media.
Book
Website:
User Experience Basics. (n.d.). Retrieved September 30, 2015, from http://www.
usability.gov/what-and-why/user-experience.html

14. Wireframes (Homepage)
Home
1-899.778.4545
About Events Blog Shop
search
Menu
2015 Copyright.C All rights reserved.
Give the Gift of
Reservations
Name
Time
How Many?
About Contact Privacy Site Map Terms & Conditions
Submit Order a Gift Card
Great Barbecue
Big Daddy’sRestaurant
M
assapequa, New
York
EmailSign up for our latest News!
Check out our Amazing Food
Come enjoy the BBQ,
Home of southern food
and pit BBQ !
Fat Tuesday!

15. Wireframes (Menu)
Home
1-899.778.4545
About Events Blog Shop
search
Menu
2015 Copyright.C All rights reserved.
About Contact Privacy Site Map Terms & Conditions
EmailSign up for our latest News!
Big Daddy’sRestaurant
M
assapequa, New
York
Menu
Reservations
Name
Time
How Many?
Submit Order a Gift Card
Great
Barbecue
Give
The
Gift
of
Brunch
Lunch
Dinner
Dessert

16. Wireframes (Blog)
Home
1-899.778.4545
About Events Blog Shop
search
Menu
2015 Copyright.C All rights reserved.
About Contact Privacy Site Map Terms & Conditions
EmailSign up for our latest News!
Big Daddy’sRestaurant
M
assapequa, New
York
Archives Categories
Recipes
Events
Reviews
Entertainment
Specials
Charity Drives
Fat Tuesday
Mardi- Gras Themed Pig Roast
Latest Post
Sept 20th, 2015
Posts
5
Comments
15

17. Wireframes 4/4 (Shop)
Home
1-899.778.4545
About Events Blog Shop
search
Menu
2015 Copyright.C All rights reserved.
About Contact Privacy Site Map Terms & Conditions
EmailSign up for our latest News!
Big Daddy’sRestaurant
M
assapequa, New
York
The Shop
Order a Gift Card
Great
Barbecue
Give
The
Gift
of
Reservations
Name
Time
How Many?
Submit

18. Thank You!!