Webinar - DMAI DestinationNEXT: Phase 2
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Presentation slides from the August 18, 2015 webinar covering DestinationNEXT: Phase 2 Diagnostic Tool and NEXTPractices by DMAI
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Webinar - DMAI DestinationNEXT: Phase 2
- 3. Copyright 2015 | DMAI
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- 7. Copyright 2015 | DMAI Strong Community Engagement Weak Community Engagement Established Destination Developing Destination TRAILBLAZERSVOYAGERS EXPLORERS MOUNTAINEERS
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- 12. Phase 2
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- 14. Diagnostic Tool
- 15. Copyright 2015 | DMAI Scenario model intended to be strategic diagnostic tool, not a benchmarking index to rank DMOs, CVBs or destinations Objective self-assessment to help identify priorities and strategies for the future
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- 19. Copyright 2015 | DMAI Destination Strength
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- 23. Copyright 2015 | DMAI Diagnostic Report for: Metropolis 1 Community Support & Engagement Metropolis Industry Average Standard Deviation Metropolis Industry Average Standard Deviation Effective DMO Governance Model 15% 10% 7% 5.00 3.60 0.91 Membership Strength & Support 10% 15% 7% 3.00 3.70 1.06 Industry Support 8% 5% 5% 4.00 3.65 1.02 Local Community Support 13% 12% 5% 4.00 2.80 1.00 Effective Advocacy Program 7% 10% 5% 5.00 3.00 1.22 Workforce 15% 15% 5% 2.00 3.10 1.23 Hospitality Culture 16% 5% 4% 4.00 3.30 1.03 Regional Cooperation 1% 8% 5% 5.00 3.20 1.09 Funding Support & Certainty 10% 10% 4% 3.00 2.90 1.06 Economic Development 5% 10% 4% 5.00 2.80 0.99 COMMUNITY SUPPORT & ENGAGEMENT (Metropolis) 3.78 AVERAGE DESTINATION STRENGTH 3.55 Relative Importance (0-100%) Perceived Performance (1-5 scale) Diagnostic Report for: Metropolis Destination Strength Metropolis Industry Average Standard Deviation Metropolis Industry Average Standard Deviation Destination Performance 10% 10% 7% 4.00 3.60 0.91 Brand 15% 15% 7% 3.00 3.70 1.06 Accommodation 12% 5% 5% 3.00 3.65 1.02 Attractions & Entertainment 8% 12% 5% 3.00 2.80 1.00 Convention & Meeting Facilities 5% 10% 5% 4.00 3.00 1.22 Air Access 15% 15% 5% 2.00 3.10 1.23 Events 10% 5% 4% 5.00 3.30 1.03 Sporting & Recreation Facilities 11% 8% 5% 4.00 3.20 1.09 Communication & Internet Infrastructure 9% 10% 4% 3.00 2.90 1.06 Mobility & Access 5% 10% 4% 5.00 2.80 0.99 DESTINATION STRENGTH (Metropolis) 3.41 AVERAGE DESTINATION STRENGTH 3.77 Relative Importance (0-100%) Perceived Performance (1-5 scale)
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- 26. Copyright 2015 | DMAI Relative Importance Perceived Performance 1st 2nd 3rd 4th 10th 3rd 2nd 4th
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- 31. Copyright 2015 | DMAI Strong Community Engagement Weak Community Engagement Established Destination Developing Destination • • • • • • • • • • • • •
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- 35. Launch
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- 37. Copyright 2015 | DMAI Guide & Practice Handbook Basic Scenario Model Plot Scenario Model Assessment Workshop Users Public Single User Multiple User DMO / Destination Client Services • Guide • Practice Handbook • Access to Online Diagnostic tool • Scenario model plot of Individual DMO • Access to Online Diagnostic tool • Detailed scenario model plot & analysis • Full diagnostic report card • Workshop Including: • DestinationNEXT presentation • Online self-assessment • Analysis and review of results • Group discussion and strategy session Fee Free Free $25 USD per Participant Workshop Fee Based on DMO Budget Size (USD) • >250k - $4,000 • <1M - $5,000 • <3M - $6,000 • <10M - $7,500 • >10M - $8,500
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