Here are 7 simple tips to improve your presentations, and make them more persuasive. Remember, always keep your audience in mind!

2. Consider your audience
When the content is too simple, people will be bored. When it
is too difficult, people will be … bored!
To make your presentation truly compelling, think of it from an
audience’s perspective.

3. Direct delivery or take-away?
When you plan to use the presentation as a visual aid for a
“live” presentation, you can keep it far more simple than one
distributed via e-mail (which needs to be self-explanatory).

4. Be engaging
Think about format – use pictures, illustrations and even
practical demonstrations where appropriate to keep the focus
of the crowd. And be confident and engaging! Personality will
keep the audience in the palm of your hand!

5. Every good story has a climax
Long, dull and narrative presentations never seem to end!
But presentations are like movies: they need a climax!
Create curiosity by posing a question in the beginning, and
then work steadily towards the answer!

6. Design has a function!
A proper design is one of
the most under-
appreciated elements of
presentations.
Design doesn’t just mean
“branding” – you can use
it to give focus to the
important points of your
presentation.
Use text formatting to
help with emphasis, but
don’t overdo it! Too much
and you’ll lose the
audience altogether.

7. Keep it simple
The simpler you can present your information, the easier it will
be for the audience to remember it. Remove all redundant
content and replace text with visuals where possible. It can be
a long and painful process, but it will drastically improve the
experience of your audience.

8. Leave a lasting message
Usually, the aim of a presentation is to effect change. Whether
through a new clinical guideline, or perhaps a product launch,
the end of your presentation could well be the beginning of
this change.
Be conscious about
what you want to
achieve with your
presentation, and
ensure the audience
goes home with its
goal fresh to mind.

9. About the author
Wesley Portegies, MBA
Co-Founder, Marketing Director of Medicalwriters.com
+41 79 651 37 95
wesley.portegies@medicalwriters.com
Wesley has over 10 years’ experience as a marketing manager
in the medical industry. He has successfully launched several
products in the medical device market and has a great passion
for sales and marketing.
If you’re interested in working together, get in touch!

10. Want more?
For other interesting articles, resources and content, visit:
www.medicalwriters.com/blog