How could LifeSaver's unique 1 second test 2 minute results help the Red Cross, read and find out...

1.
The Looming American Red Cross
Crisis and the LifeSaver Solution
Most Americans view the American Red Cross (ARC) as their safety net, a venerable institution ready to serve citizens
in time of need. Whether it’s a terrorist attack or a natural disaster, the ARC is trusted to deliver clean, safe blood
wherever and whenever it is needed.
In truth, the ARC’s blood may not be nearly as safe as people think. Although not well known, more than a dozen
reports have been filed by the US Food and Drug Administration (FDA) against the ARC for its poor quality control
standards, and for years have been putting people at risk for contracting life-threatening diseases such as AIDS and
hepatitis. For over fifteen years, the U. S. federal court has been demanding that the ARC improve its standards and
finally last few years imposed over $37 million in fines for its failure to comply. Worse, since the ARC refuses to
investigate or record these mistakes, there is no way of knowing who or how many people have been infected by its
contaminated blood. The situation has grown so serious that recently the FDA has threatened the ARC with
criminal charges if it does not rectify the situation.
No one wants to resolve this matter more than the ARC, but the problem is so deep and widespread throughout the
organization that it is powerless to stop it. The reason is because there is no current way to accurately screen or test a
donor other than an interview with a technician and filling out a questionnaire. All blood collection and distribution
requires multiple steps involving numerous departments and personnel, each one of which can inject errors into the
system (chain of custody), making the source of the problem nearly impossible to identify and extremely costly. A
step-by-step walk through of the blood collection process shows why it is so difficult to correct in its current form.
Steps and costs of the blood draw process:
1. The applicant donor fills out paperwork.
2. The potential donor is then asked a series of questions by the technician.
3. If the donor answers the questions satisfactorily (there is no way of verifying the answers), he/she is then
taken into a blood draw room where another technician draws the blood (additionally, the cost of the needle
and bag).
4. The technician packages the blood and then is shipped to a different facility where it is unpacked and
logged in for examination and analysis.
5. Another Lab technician then analyzes the blood via enzyme analysis to determine its usability.
6. Finally, if the blood tests positive for contamination, and with all the steps and costs described above, an
additional cost of packaging, shipping and destroying (contaminated blood is considered Hazardous Waste
and very costly to dispose) the contaminated blood.
• 25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 Fax: (949) 367‐1022 •

2. This long, error-prone chain of events is causing the ARC so many headaches that it has reached a point where these
costs are now threatening the organization’s very existence. In 2009, the ARC generated $2.1 billion in sales of blood
and a net profit of $38.7 million. Last year alone the ARC threw away over $200 million worth of contaminated blood
- an amount equal to five times its 2009 profit!
LifeSaver’s approach to the American Red Cross is a simple solution to eliminate much of this waste and deliver safer
blood to the public. Upon entering the facility, each potential blood donor would be required to swipe a LifeSaver
Stik® across their tongue. Within two minutes, the results are known and the risk of collecting contaminated blood is
eliminated.
With the ARC employing LifeSaver’s Stiks® to pre-screen its five million annual blood draws, at a price of
$12.00 per test, it would save the ARC at least $100 million annually and boost its profits by a minimum of 250%,
if not more.
For LifeSaver, this one account (ARC) would generate over $60 million in sales annually (in the US only). Even
though the ARC is the largest blood collection service in the United States, it still accounts for only 43% of America’s
total blood draws. Assuming 25% of the remaining blood collection services in the U.S. adopted this program;
LifeSaver’s domestic sales for this one sector alone would approach $80 million annually (in the US only) - over
twice its projected revenues for the first year of operation.
Add to this number potential sales to the 185 International Federation of Red Cross and Red Crescent Societies in other
countries around the word, plus the non-affiliated blood collection agencies in those countries, and you start to see the
enormous need for LifeSaver’s products and the equally sizeable returns these sales would bring.
LifeSaver: “Saving Precious Lives”
• 25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 Fax: (949) 367‐1022 •

3. The costs to “The American Red Cross”
from contaminated blood
Cost to the American Red Cross
 $37 million in fines from the U. S. Federal Court.
 Threats of criminal charges being brought against the ARC by the FDA (Federal Food and
Drug Administration).
 $200 million in contaminated blood units thrown away each year - five times its
2009 profit of $38.7 million!
Costs to the Blood Recipient
Risk of contracting infectious diseases, such as AIDS and hepatitis due to
contaminated blood. (Actual number of cases & costs are undetermined because the American Red
Cross does not record or investigate its mistakes.)
Estimated cost savings to The American Red Cross
Using LifeSaver’s HIV and Hepatitis Stiks® based on $200 million in contaminated blood
and $37 million in fines.
Over $200 million
Total Market Size
ARC’s percentage of the Total U. S. blood collection industry: 43%
Other U.S. blood collection agencies: 57%
Total number of International Federation of Red Cross and Red Crescent Societies in
countries around the word: 186
U.S. population as a percent of the world population: 4.4%
LifeSaver’s projected annual sales based on percent of market capture:
American Red Cross: $60 million
Other U.S. blood collection services: $20 million
Total worldwide Red Cross / Red Crescent agencies
+ Non-affiliated agencies. Just 10% of these facilities $181 Million
• 25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 Fax: (949) 367‐1022 •