C Store Advertising Presentation 2 24 2010
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C Store Advertising Presentation 2 24 2010

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Convenientcast Marketing Presentation

Convenientcast Marketing Presentation

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  • 1. 3540 Wilshire Boulevard Suite 824 Los Angeles, CA 90010 213-382-0500
  • 2.
    • A location-based media, entertainment and advertising platform providing unique brand and consumer focused programming for convenience stores and their customers featuring:
    • Specialized Content to enhance the in-store experience
      • Content creation for in-store promotions
      • Approved local/regional/national advertisements
      • Hosted entertainment shows highlighting the latest CD and DVD releases
      • Products and promotions provided to the stores on a guaranteed sale basis highlighted in the hosted entertainment shows
      • Promotional and Public Service Announcement (PSA’s) content
    What is CONVENIENTCAST ?
  • 3.
    • Greater message impact by using full-motion, full-color video
    • The ability to change the message faster, more easily and less expensively than replacing printed signage and POS material
    • The ability to change your message based on time of day, day of week--even due to weather
    • The ability to efficiently and inexpensively provide regional, local and even site-specific programming
    • Reduces the length of time required to deploy new promotional programs
    • Offer product partners a more relevant/cost-effective merchandising platform
    • Drives purchasing decisions
    • Increases product sales for brands
    Helping create a successful marketing campaign Advantages of CONVENIENTCAST
  • 4. Convenientcast upgrades the look and feel of convenience stores. Not only does it increase traffic and in-store sales, it appeals to and helps attract a younger demographic. Convenientcast provides a platform to drive sales on higher profit items. Convenientcast creates time specific programming, highlighting the highest profit items in the store:
      • 5AM - 10:00AM Breakfast items--Coffee, Donuts, Pastries
      • 10:00AM - 3:00PM Lunch items--Sandwiches, Sodas, Chips
      • 3:00PM - 7:00PM Dinner items--Chicken, Milk, Ice Cream
      • 7PM - 12Midnight Lottery Tickets, Snack
    CONVENIENTCAST
  • 5. SCREEN PRESENTATION Side Panel no sound Flash, jpeg, video Main Panel includes sound Full motion video Ticker live feed providing stock market info, sports, headlines, etc.
  • 6. CONTENT WHEEL BREAKDOWN Content Advertising Branded Content Store Spots Channel ID Advertising – Regular Ad Spots Content – Relevant and Topical shows to enhance and entice the viewing audience Branded Content – Reinforces Brand Images Store Spots – Highlighting store specials Channel ID – Reinforces Store’s Image
  • 7.
      • Consumer Facts
    Benefits
  • 8. Store Picture
  • 9. Existing Markets Los Angeles: Male 55% /Female 45% Age - 18 to 34 45% Age - 18 to 44 67% Age - 25 Plus 85% Age - 25 to 54 70% Age – 35 Plus 55% Age – 35 to 54 40% Age – 35 to 64 55% Chicago: Male 55% /Female 45% Age - 18 to 34 51% Age - 18 to 44 75% Age – 25 Plus 88% Age - 25 to 54 73% Age – 35 Plus 55% Age – 35 to 54 40% Age - 35 to 64 49%
  • 10. EXISTING MARKETS Pittsburgh/Wheeling: Male 55% /Female 45% Age - 18 to 34 48% Age - 18 to 44 70% Age – 25 Plus 85% Age - 25 to 54 73% Age - 35 Plus 52% Age – 35 to 54 40% Age – 35 to 64 47%
  • 11. 2010 NETWORK INFO
    • Average Dwell Time: 6 minutes
    • Programming Ad Loop: 6 minutes
    • Average Daily Traffic per Store: 1,500
    • Stores Hours: Average 18 hours
    • Days Open: Everyday
    • Store Count: 55 (40 Los Angeles, 10 Chicago, 5 Pittsburgh)
    • 1500 visitors x 30 days x 55 stores = 2,475,000 impressions per month
  • 12. 2010 LA CPM
    • Average Dwell Time: 6 minutes
    • Programming Ad Loop: 6 minutes
    • Average Daily Traffic per Store: ,1,500 visitors
    • Stores Hours: Average 18 hours
    • Days Open: Everyday
    • Store Count: 40
    • 1500 visitors x 30 days x 40 stores = 1,800,000 impressions per month
  • 13. LOCATIONS Shell 2005 East 4th St. Los Angeles CA 90033   AM/PM 2800 N. Ball Rd Anaheim CA 92804 AM/PM 13511 Euclid St. Garden Grove CA 92843   AM/PM 13331 Euclid St Garden Grove CA 92843 Shell 705 West Huntington Monrovia CA 91016   Shell 702 E. Huntington Monrovia CA 91016 Convenient Food Mart Chicago 4301. W Irving Park Rd. Chicago IL 60641   Convenient Food Mart Chicago 8290 James. Ave. Woodridge IL 60517 Convenient Food Mart Chicago 501 West 87th St Napersville IL 60540         Convenient Food Mart Chicago 3170 N. Sheridan Rd. Chicago IL 60657 Convenient Food Mart Chicago 2850 N. Sheridan Rd. Chicago IL 60657     Convenient Food Mart Chicago 1102 N. Hershey Bloomington IL 61704 Shell 3645 Crenshaw Blvd. Los Angeles CA 90016   Shell 3100 Manchester Blvd. Inglewood CA 90305 Shell 5805 Crenshaw Blvd. Los Angeles CA 90043   Arco AM/PM 22620 S Western Ave. Torrance CA 90501 Shell 51 Technology Way Irvine CA 92618     Thrifty 362 N. Azusa La Puente CA 91744 Thrifty 447 N. Azusa La Puente CA 91744  
  • 14. LOCATIONS
    • Shell 28681 Margarite Mission Vijeo CA 92690
    • Shell 25561 Geronimo Mission Vijeo CA 92690        
    • Shell 3090 Main St. Irvine CA 92614 5:00 4:00
    • Shell 1815 Tustin Ave. Orange CA 92865     0:00 0:00
    • Shell 11821 Rosecrans Norwalk CA 90650 0:00 0:00
    • Shell 10710 Alondra Ave Norwalk CA 90650     5:00 0:00
    • Mobil 3328 W Carson St. Torrance CA 90503
    • Mobil 1990 East Wardlow Rd. Long Beach CA 90807        
    • Mobil 3006 Sepulveda Blvd. Torrance CA 90505
    • Valero 1401 W Pacific Coast HWY Wilmington CA 90744        
    • Shell 30114 Santa Margarita Rancho Santa Margarita CA 92688 5:00 3:00
    • Shell 27875 Santa Margarita Rancho Santa Margarita CA 92691     5:00 3:00
    • Shell 3720 Baranca Pkwy Irvine CA 92604 5:00 23:55
    • Shell 8275 E. Santa Ana Cnyn Anaheim CA 92808     0:00 0:00
    • Shell 6801 Balboa Rd. Van Nuys CA 91406 0:00 0:00
    • Shell 5556 Sepulveda Blvd. Sherman Oaks CA 91411     0:00 0:00
    • Shell 1600 Jamboree Rd Newport Beach CA 92660 0:00 0:00
    • Shell 8990 Dolsa Ave. Westminister CA 92683     0:00 0:00
    • Shell 27055 Aliso Creek Aliso Vijeo CA 92651 0:00 0:00
    • Shell 1107 Hacienda Blvd Hacienda Heights CA 91745     0:00 0:00
    • Shell 106 South Azusa Blvd Azusa CA 91702
  • 15. Contact info: Rick Thomas – 310-382-0500 [email_address]